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181	Social Science	ABS-63
Development of a National Defense Assessment System for UPN Veteran Yogyakarta Students Hari Kusuma Satria Negara, Barlian Dwinagara, Partoyo,Simon Pulung Nugroho Universitas Pembangunan Nasional Veteran Yogyakarta Abstract Defending the country is the obligation of every Indonesian citizen, including students. This is in accordance with the 1945 Constitution, Article 27 paragraph 3, which states that every citizen has the right to receive education and make all efforts to advance himself, which in turn can help advance the Indonesian state. Students have an important role in defending the country, one of which is by advancing education in Indonesia. This can be done through various activities, Decision Support Systems provide various information, modeling and data manipulation designed to assist decision making in complex and uncertain situations. Decision Support System provides information, modeling tools, and data manipulation capabilities to help users analyze various options and make informed decisions Keywords: National Defense Assessment System, Achievement Index, Analytical Hierarchy Process, Decision Support System, Assessment Criteria Share Link | Plain Format | Corresponding Author (Hari Kusuma Satria Negara)

182	Social Science	ABS-64
Womens Leadership Style in Affecting Innovative Work Behavior Arief Subyantoro (a), Khoirul Hikmah (a)*, Dwi Aulia Puspitaningrum (b), Rifqi Syarif Nasrulloh (c) a) Department of Management, Faculty of Economics and Business, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Indonesia *khoirul.hikmah[at]upnyk.ac.id b) Department of Agribusiness, Faculty of Agriculture, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Indonesia c) Department of Management, Faculty of Economics, Universitas Nahdlatul Ulama Yogyakarta, Indonesia. Abstract The purpose of this study was to examine the effect of participative leadership style and service on innovative work behavior. The method used is quantitative with 116 female batik business owners in Central Java as research respondents. Data collection using a questionnaire and processed using SPSS. The regression test results show that service leadership style has a positive and significant effect on innovative work behavior, while participative does not. The discussion explains that this finding is consistent with the theory of gender in leadership, where organizational context moderates the influence of participative style. Servant leadership is in line with women^s characteristics so that it can encourage innovation. This research proves that servant leadership style can increase employees^ innovative work behavior. Servant leadership principles such as listening to employees^ aspirations, understanding their needs, and providing autonomy and support are important things that continue to be applied. Keywords: Gender Difference Theory, participative leadership, servant leadership, innovative work behavior Share Link | Plain Format | Corresponding Author (Khoirul Hikmah)

183	Social Science	ABS-65
Enhancing Halal Awareness: Consumer Perceptions and Attitudes Towards 100% Halal Chicken Meat in Indonesia Ismianti, Puji Handayani Kasih, Keny Rahmawati, Astrid Wahyu Adventri, Hasan Mastrisiswadi 1,2,4,5 Industrial Engineering Department UPN Veteran Yogyakarta 3 Business Administration Department UPN Veteran Yogyakarta Abstract The Indonesian government has launched the Indonesian Halal Industry Master Plan aimed at bolstering halal awareness among its citizens by 2024. Research indicates that heightened halal consciousness is crucial for the successful implementation of halal value chains. To understand consumer perceptions and attitudes towards 100% halal chicken meat, and to explore the relationship between the Muslim population and halal awareness, a quantitative study was conducted. Employing an online questionnaire, data was collected from Muslim respondents residing in both Muslim-majority and non-Muslim majority provinces. The study seeks to identify factors influencing halal chicken meat purchasing decisions and provide recommendations to enhance overall halal awareness. Keywords: Halal Awareness, Indonesian halal Industry, Halal Value Chain, Halal Chicken Meat Share Link | Plain Format | Corresponding Author (Keny Rahmawati)

184	Social Science	ABS-70
Analysis of audience reception regarding the news of the Starbucks boycott Virginia Ayu Sagita, Medi Trilaksono Dwi Abadi, Keny Rahmawati, Nurul Retno Hapsari4, Adyatma Pradipta Thana, Muhammad Salman Alfarizi, Krisolita Dwifa Santoso, Nevilia Salsabila Haris Universitas Pembangunan Nasional Veteran Yogyakarta Abstract One of the most prominent forms of social and political protest in the last several years has been the boycott of multinational corporations. The Starbucks boycott is unique among boycotts that have received international attention due to the profound impact it has had on a global scale and the seriousness of its repercussions. The labour practices, political stances, and environmental concerns are only a few of the many reasons behind the boycott. The public^s perspective and response to the boycott have been significantly influenced by the substantial media coverage of these issues. Despite its success, Starbucks has been the target of boycotts and public censure due to a number of scandals. These disagreements include a wide range of issues, including the company^s stance on various political subjects, claims of exploitative labour practices, and worries about environmental sustainability. Because of its outsized influence on how the general public views and reacts to the boycott, the media is crucial in bringing attention to these issues. Narratives, subject presentations, and public opinion are all susceptible to the whims of the media. Various audience segments^ interpretations and reactions to the media^s coverage of the Starbucks boycott can teach us a lot about how protest movements function in the modern day and how the media shapes public opinion.The interviews, observations, and literature reviews that make up this study^s qualitative research approach. Participant in-depth interviews and focus groups representing a range of demographics made comprised the qualitative component. Keywords: Starbucks, Boycott, Reception, Audiens Share Link | Plain Format | Corresponding Author (Krisolita Dwifa Santoso)

185	Social Science	ABS-73
Leveraging SWOT Analysis for Sharia Cooperative Management System Improvement Keny Rahmawati (a), Rifky Indra Perwira (b), Riza Prapascatama Agusdin (b*), Hari Kusuma Satria Negara (c) a) Business Administration Department, Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia b) Informatics Department, Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia *rizapra[at]upnyk.ac.id c) Accounting Department, Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia Abstract Economic inclusion is a primary goal of Indonesia^s National Medium-Term Development Plan (RPJMN) 2020-2024, with a target to increase Sharia economic penetration from 11.2% to 15% by 2024. However, the penetration rate remains low at 12.5% in 2023, primarily due to misunderstandings and perceived exclusivity. Enhancing public understanding through technology is crucial. A Sharia-compliant cooperative management system, SIMAKSI, was developed to support this goal, but its growth is hindered by an unappealing structure, poorly organized information, and issues related to non-compliance. This study leverages SWOT analysis to determine the most effective strategies for improving the SIMAKSI web application. The analysis reveals strengths in user segmentation, Sharia compliance, and feature offerings, while identifying significant weaknesses in the system^s design and functionality. Additionally, PESTEL analysis highlights opportunities such as government support and market demand, and threats from competitive pressures and regulatory changes. Porter^s Five Forces framework further evaluates these competitive pressures. The results of this study offer strategic guidance for optimizing SIMAKSI, with the aim of increasing market acceptance and expanding its subscriber base, thereby contributing to the broader objective of Sharia economic inclusion in Indonesia. Keywords: SWOT Analysis, SIMAKSI, PESTEL Analysis, Porter^s Five Force Framework Share Link | Plain Format | Corresponding Author (Riza Prapascatama Agusdin)

186	Social Science	ABS-77
Development of ZI in Higher Education Institutions: A Theoritical Study Januar Eko Prasetio, Sabihaini, Widhy Tri Astuti, Anindyo Aji Susanto, Steven Getha Pradessa University of National Development ^Veteran^ Yogyakarta Abstract The development of Zone of Integrity (ZI) is mandated by the Ministry of State Apparatus Utilization and Bureaucratic Reform (Peraturan Menteri Pendayagunaan Aparatur Negara dan Reformasi Birokrasi Republik Indonesia/Permenpan) Regulation Number 52 of 2014 regarding the Guidelines for the Development of ZI within Governmental Agencies. The goal of establishing a ZI is to promote an environment of Free from Corruption (Wilayah Bebas Korupsi/WBK) at work unit level, and progressing towards a Clean and Serving Bureaucracy (Wilayah Birokrasi Bersih dan Melayani/WBBM). Bureaucratic reform is one of the initial steps to support the government^s program to promote the betterment of public organization system by the means of restructurization in order to be a more effective and efficient entity. With the hope that it can provide a rapid, accurate, and professional service to the community and to realize the application of good governance and clean government, the removal of corruption, collusion, and nepotism practices (Korupsi, Kolusi, dan Nepotisme/KKN), and to improve the delivery of principal service as well as the performance and accountability capacity to do so. Keywords: ZI, WBK, WBBM, Clean Government Share Link | Plain Format | Corresponding Author (Steven Getha Pradessa)

187	Social Science	ABS-78
INTEGRATION OF THE CORPORATE SOCIAL RESPONSIBILITY PROGRAM WITH THE SDGs ACTION MODEL IN INCREASING THE VALUE OF THE SAMBIREJO VILLAGE COMMUNITY, PRAMBANAN DISTRICT, SLEMAN REGENCY Januar Eko Prasetio, Sabihaini, Widhy Tri Astuti, Anindyo Aji Susanto, Steven Getha Pradessa University of National Development ^Veteran^ Yogyakarta Abstract The purpose of this study is to determine the implementation of integrating CSR programs with the SDGs action model in Sambirejo Kapanewon Village, Prambanan Subdistrict, Sleman Regency. This research employs a qualitative approach. The findings reveal that the implementation of the SDGs action model that has been conducted through human resources planning and regional planning integrated with CSR has significantly transformed the community, especially in the social, educational, and economic fields through system of value creation. Keywords: CSR, SDGs, Enhancing Value Share Link | Plain Format | Corresponding Author (Steven Getha Pradessa)

188	Social Science	ABS-79
The Effect of e-Service Quality on Brand Pride through Satisfaction: A Study in the Context of Educational Services Susanta, Humam Santosa Utomo, Hery Sutanto, Suratna, Rosalia Dwi Fadma Tjahjanti UPN Veteran Yogyakarta Abstract The aim of this research is to examine the effect of e-service quality on satisfaction and its implications for customer pride. This study was conducted at a university so the respondents of this research were students. Data collection used a closed questionnaire for students studying in the Special Region of Yogyakarta. The total sample for this research was 500 students selected according to certain criteria. The analysis tool uses WarpPLS. The research results show that e-service quality has a significant effect on satisfaction, satisfaction has a significant effect on pride, and e-service quality has an insignificant effect on student pride. These results show the importance of student satisfaction with e-service in increasing pride in the university. Keywords: e-service quality- satisfaction- pride- student- educational services Share Link | Plain Format | Corresponding Author (susanta susanta)

189	Social Science	ABS-82
Analysis of the Impact of Artificial Intelligence Usage on the Skills and Quality of Student Thesis Writing at UPN ^Veteran^ Yogyakarta Yenni Sri Utami, Oliver Samuel Simanjuntak, Ida Wiendijarti, Yudhy Widya Kusumo UPN Veteran Yogyakarta Abstract This research aims to analyze the impact of artificial intelligence usage on students^ digital communication skills at UPN Veteran Yogyakarta. The increasing use of technology in various aspects of life has a significant impact on digital communication skills, particularly in higher education settings. The research method used is a survey study by distributing questionnaires to students at UPN Veteran Yogyakarta. The collected data were analyzed using statistical methods to evaluate the impact of artificial intelligence usage on students^ skills and the quality of thesis writing. The results show that usage has a positive influence on students awareness of digital communication skills. Students who actively use technology tend to have a better understanding of digital communication strategies and the utilization of information technology in the educational context. This research provides recommendations for UPN Veteran Yogyakarta to further strengthen the integration of technology into the curriculum to enhance students awareness of important aspects of digital communication. Additionally, further research can be conducted to explore the long-term impact of usage on the development of students digital communication skills in higher education environments. Keywords: Artificial Intelligence, Thesis Writing, Student Share Link | Plain Format | Corresponding Author (Yenni Sri Utami)

190	Social Science	ABS-84
mapping traffic congestion of roads with high velocity ratio in DIY region Sri Suharsih (a*), Asih Sri Winarti (b*), Eko Amiadji Julianto (c*) a) Faculty of Economy and Business UPN Veteran Yogyakarta, Indonesia * sri.suharsih[at]upnyk.ac.id b) Faculty of Economy and Business UPN Veteran Yogyakarta, Indonesia c) Faculty of Agriculture UPN Veteran Yogyakarta, Indonesia Abstract This paper aims to analyze the mapping and economic impact of traffic congestion on highways with high volume capacity (VC) ratios in the Special Region of Yogyakarta. The methods used are survey and data analysis. The results of the study indicate that traffic congestion in Yogyakarta is caused by an increase in the number of motorized vehicles and a lack of road facilities. The VC ratio analysis shows that several road sections have high levels of congestion, which have an impact on high social costs, environmental pollution, and energy waste. This study also found that the implementation of intermodality and energy efficiency can help reduce congestion and improve the quality of road services. Based on the results of this study, it is recommended that the government and road operators continue to innovate and reactivate the transportation system to improve the quality of service and meet the needs of the community. Keywords: mapping, traffic congestion Share Link | Plain Format | Corresponding Author (Sri Suharsih)

191	Social Science	ABS-87
Protecting the Vulnerable: Social Safety Nets and Household Consumption in Yogyakarta City Didi Nuryadin, Surpiko Hapsoro Darpito, Rodhiah Umaroh, Gita Astyka Rahmanda Faculty of Economics and Business, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Yogyakarta, Indonesia Abstract This study examines the impact of social safety net programs on household welfare proxied by their consumption of food and non-food commodities in Yogyakarta City. The research aims to understand how different safety net initiatives, such as conditional cash transfer (Program Keluarga Harapan & Kartu Keluarga Sejahtera), food subsidies (Bantuan Pangan), and Non-cash of food (Bantuan Pangan Non-Tunai). A methodology of descriptive statistics and t-tests was applied to assess the impact of social safety net programs. The findings reveal significant variations in consumption responses, with lower-income households showing a pronounced dependence on these programs. It was found that the impact is more on households^ food expenditure. This highlights the program^s success and the need for its continuation or expansion to reduce poverty further and enhance the well-being of vulnerable households. Keywords: Social Safety Net, Household Consumption, Food Consumption, Program Keluarga Harapan Share Link | Plain Format | Corresponding Author (Didi Nuryadin)

192	Social Science	ABS-89
The Role of Social Capital in Enhancing Health Outcome in Yogyakarta Sultan1, Muhammad Kundarto2, Diah Lufti Wijayanti3, Karyono4 Faculty of Economics and Business, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Yogyakarta, Indonesia1,3,4 Faculty of Agriculture, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Yogyakarta, Indonesia2 Abstract Social capital is frequently indicated as a crucial determinant of population health, as it encompasses the networks of relationships, trust, and social norms that facilitate cooperation within or among groups. This study aims to investigate the social capital^s role in health outcomes, particularly in Yogyakarta province. Using a National Socioeconomic Survey (Susenas) 2022, this study employs a logit estimation model to assess the association between social capital and health outcomes. The results reveal that individuals who participated in two types of social capital activities were less likely to experience illness than those not involved in any social capital activities. This indicates the importance of social capital as a significant factor in promoting better health and preventing illness. The findings underscore the need for policies that foster social engagement and community participation to enhance public health in Yogyakarta. Keywords: Social Capital, Health Outcome, Logit Share Link | Plain Format | Corresponding Author (Sultan Sultan)

193	Social Science	ABS-90
ANALYSIS OF RAILWAY STATION REACTIVATION AND ATP WTP OF KRL PASSENGERS Asih Sriwinarti, Astuti Rahayu, Sri Suharsih, Ilyasin Aditya Rahman (a) Faculty of Economy and Business, UPN Veteran Yogyakarta (b) Astuti Rahayu Faculty of Economy and Business, UPN Veteran Yogyakarta (c) Sri Suharsih Faculty of Economy and Business, UPN Veteran Yogyakarta (d) Ilyasin Aditya Rahman Faculty of Economy and Business, UPN Veteran Yogyakarta Abstract This paper aims to analyze train station reactivation and ATP (Ability to Pay) WTP (Willingness to Pay) on the Yogyakarta-Solo railway line as an effort to improve public transportation services. The method used is survey and data analysis. The research results show that reactivation of train stations and ATP WTP can improve the quality of public services, namely by increasing the speed of ticket sales, increasing passenger satisfaction, and reducing queues at stations. Apart from that, this research also found that implementing ATP WTP can reduce operational costs and increase operational efficiency. Based on the results of this research, it is recommended that the government and train operators continue to innovate and reactivate the public service system to improve service quality and meet passenger needs Keywords: Rail Way Train, reactivation, Ability to pay, willingness to pay Share Link | Plain Format | Corresponding Author (Asih Sriwinarti)

194	Social Science	ABS-91
Unraveling the Deterministic of Education Participation and Socio-Economic on the Multidimensional Poverty Rate of Vulnerable Households in Yogyakarta Special Region Surpiko Hapsoro Darpito, Didi Nuryadin, Rodhiah Umaroh Faculty of Economics and Business, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Yogyakarta, Indonesia Abstract This study will examine the capacity of learning participation and socioeconomic conditions in reducing multidimensional poverty in the special region of Yogyakarta. Social, cultural, family background, and child welfare factors will determine the direction of the probability of falling into multidimensional poverty. Using data from the national socioeconomic survey (Susenas) and the Poisson regression method, this study will comprehensively analyze the relationship between the factors mentioned in the model and see whether multidimensional poverty can resist overdispersion. This study shows that the level of children^s learning participation, family background, and household welfare can reduce the incidence of households falling into multidimensional poverty. This research will empirically confirm the discrete economic model and provide policy recommendations for local governments to anticipate poverty through education support. Keywords: Education Participation, Poisson Model, Multidimensional Poverty, Poverty Measurement Share Link | Plain Format | Corresponding Author (Surpiko Hapsoro Darpito)

195	Social Science	ABS-92
Woman Work Participation in Yogyakarta: Insights from a Comprehensive Study Hadi Oetomo, Joko Susanto, Agus Santosa Faculty of Economics and Business, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Yogyakarta, Indonesia Abstract This study examines women^s labor force participation in Yogyakarta, Indonesia, which has remained low and stagnant over the past two decades. Factors such as social and cultural barriers, marital status, and the presence of young children in the household are found to have a significant influence on women^s participation in the labor market. This study analyses the determinants of women^s labor force participation using data from the National Socio-Economic Survey (Susenas), probit regression, and multinomial logistic regression methods. The results show that age, education, household status, and marital status affect labor participation with effects that vary by gender. Disability and living in rural areas also have significant negative impacts. In addition, this research covers a wide range of topics related to poverty, income inequality, education, health, and human development in Indonesia, as well as the impact of factors such as COVID-19, smoking, social security, and corruption on poverty and welfare. The research highlights the complex interactions between social, economic, and health factors in shaping development and welfare outcomes in Indonesia. It provides policy recommendations to increase women^s labor force participation and address socio-economic inequality. Keywords: Gender Equality, Labor Force, Household Well-Being Share Link | Plain Format | Corresponding Author (Hadi Oetomo)

196	Social Science	ABS-100
The Role of TOE Framework on CRM Adaptation for SME^s Business Sustainability: A Literature Review Asri Sekar Mawar Firdausi, Dedy Sunaryo Nainggolan, Yoga Religia Universitas Pembangunan Nasional Veteran Yogyakarta Abstract Although the awareness of the importance of the role of SMEs in the country^s economic development is quite high, it is undeniable that the current management of SMEs is not optimal. This can be seen from the unestablished use of technology in business management. In fact, it is known that globalization requires all business sectors to use technology. Currently, some SMEs in Indonesia only focus on the traditional production and sales process of products. Departing from this phenomenon, an in-depth study related to the role of technology adoption in the sustainability of SMEs is considered necessary. This study tries to examine the impact of technology adoption explained by the TOE (technology-organization-environment) framework on its effect on business sustainability. The TOE (technology-organization-environment) framework was chosen because it is considered one of the theories that is able to explain the phenomenon well. It is hoped that the results of this study will be able to provide direction and an overview of the importance of using technology for business sustainability. Considering that business sustainability is able to improve the economy and people^s welfare. Keywords: Technological context, environmental context, organizational context Share Link | Plain Format | Corresponding Author (Asri Sekar Mawar Firdausi)

197	Social Science	ABS-104
The Role of Work-Life Balance: The Relationship between Job Autonomy and Work Engagement in Indonesian Higher Education M Halim (a*), Yuni Siswanti (a), Tiara Juniar Soewardi (b) a) Department of Management, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia *m.halim[at]upnyk.ac.id b) Department of Economic Development, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia Abstract This study expanded the previous studies that revealed the relationship between job autonomy and work engagement and examined the mediating effect of the work-life balance of lecturers in Indonesian higher education. We collected research data using an online survey of lecturers in Indonesian higher education and analysed the data. As a result of analysing the research data, we found that there was a mediating effect on work-life balance. Based on these research results, we presented the implications of this study and discussed the limitations. Keywords: Job Autonomy, Work Engagement, Work-Life Balance Share Link | Plain Format | Corresponding Author (M Halim)

198	Social Science	ABS-107
Optimizing Public Diplomacy: Analyzing Popular Topics in Tweets by Indonesian Representatives Abroad Iva Rachmawati, Hestutomo R. Kuncoro, Dyah Lupitasari, Puji Handayani Kasih Universitas Pembangunan Nasional Veteran Yogyakarta Abstract This research examines using Twitter as a public diplomacy communication platform by Indonesian representatives abroad. Despite the significant growth in the use of Twitter, its potential has yet to be fully optimized by these representatives. The engagement with various topics on Twitter could be more consistent, with some posts garnering significant attention while others do not. This study aims to identify popular topics among netizens by analyzing the 100 most popular tweets from Indonesian representatives based on likes, quotes, and retweets. The study employs Latent Dirichlet Allocation (LDA) to identify the ten most popular topics and the keywords associated with each. The expected outcome is to determine which topics are more likely to make a tweet popular, thereby providing practical insights that can help optimize the use of Twitter for public diplomacy by Indonesian representatives abroad. Keywords: Twitter, public diplomacy, Indonesian representatives, popular tweets, Latent Dirichlet Allocation (LDA) Share Link | Plain Format | Corresponding Author (Iva Rachmawati)

199	Social Science	ABS-108
PERSUASIVE COMMUNICATION MODEL IN INCREASING INTEREST YOUTH BECOME MILLENNIAL FARMERS IN BANTUL DISTRICT Asih Marini Wulandari, Yenni Sri Utami, Revta Fariszy UPN Veteran Yogyakarta Abstract ABSTRACT Over the past few years, Indonesia along with several other countries has experienced a significant decline in the number of young workers available for the agricultural sector, posing serious challenges to growth and development. The agricultural sector also faces two big issues, namely related to the regeneration of agricultural human resources and the transformation of agricultural technology. Through the presence of millennial farmers, it is hoped that this will be a solution to two big issues that many people are worried about. Agriculture is not popular by the younger generation shows that there is a problem with the regeneration of farmers and this is a big problem in providing food in the future. The presence of millennial farmers, initiated by the Ministry of Agriculture, provides an alternative in accelerating farmer regeneration. The urgency of this research was carried out based on the results of previous research, namely the need to approach young people in Bantul district through a persuasive communication model in increasing youth interest in becoming millennial farmers in Bantul Regency. This research aims to create a persuasive communication model to motivate the young generation in Bantul district to develop passion and enthusiasm to become millennial farmers. The results of this study are that persuasive communication carried out by Communicators is very effective in increasing motivation to become farmers among millennials in Bantul Regency. Communicators in the Millennial Farmer program are actors who have succeeded in implementing the program, by transmitting an effective and efficient agricultural system. Keywords: persuasive communication model, millennial farmers Share Link | Plain Format | Corresponding Author (Asih Marini Wulandari)

200	Social Science	ABS-110
GEOTOURISM DIGITAL COMMUNICATION MODEL IN BANTUL DISTRICT YOGYAKARTA, INDONESIA Basuki Agus Suparno, Nur Heri Cahyana, Yudhy Widya Kusumo, Yenni Sri Utami Universitas Pembangunan Nasional Veteran Yogyakarta Abstract This research aims to develop a digital communication model in the context of geotourism in Bantul Regency. Geotourism has quite large potential, apart from being a tourist destination, it is also an economic and educational resource, especially in the Bantul area, which is rich in a diversity of natural potential such as beaches, geology and culture. This model includes various digital platforms that will be used to increase public awareness, and educate potential tourists and interact with potential geotourism visitors. This research method will involve analyzing the needs of stakeholders, as well as the use of digital technology to improve geotourism in Bantul Regency. Mobile and web-based applications will be developed to provide interactive experiences as a tool to guide visitors to travel in geotourism. This model not only aims to increase the geotourism attraction in Bantul Regency, it can also create awareness about the importance of preserving the environment and cultural heritage. The use of digital technology is expected to increase tourist participation, interaction and collaboration in sustainable geotourism. This geotourism digital communication model is also expected to become a guide for developing similar digital communication strategies in geotourism throughout Indonesia Keywords: Geotourism, Communication, Digital Technology Share Link | Plain Format | Corresponding Author (Basuki Agus Suparno)

201	Social Science	ABS-113
The Effect Of Financial Knowledge And Financial Attitude On Risk-Taking Propensity Through Financial Behavior As A Mediating Variable Agus Sukarno1, Agus Ristono2, Helisia Margahana3, Sri Dwi Ari Ambarwati 4, Windy Anindya Pamuji5, Muktiarya Yodhatama6 Universitas Pembangunan Nasional Veteran Yogyakarta12456, STIE Trisna Negara2 Abstract The Special Region of Yogyakarta (DIY) is one of the most popular tourist destinations in Indonesia, both domestically and internationally. The growth of tourism and the creative economy is considered a potential aspect of national development based on a people^s economy that prioritises religious and cultural values, environmental preservation, national unity, and international friendship. Therefore, the development of tourism and the creative economy must be carried out systematically, planned, comprehensively, and integrated across sectors and disciplines to maximise benefits for the stakeholders involved. This study aims to analyse the effect of Financial Knowledge and Financial Attitude on Risk-Taking Propensity through Financial Behaviour as a Mediating Variable for students in Yogyakarta with a sample size of 200 respondents. The analysis tool uses PLS-SEM. The test results show that all hypotheses proposed are supported Keywords: financial knowledge- financial attitude- risk-taking propensity- financial Share Link | Plain Format | Corresponding Author (Sri Dwi Ari Ambarwati)

202	Social Science	ABS-115
Environmental, Motivational, and Personality Factors in the Knowledge Sharing Behavior Relationship Model Framework Ninik Probosari, Istiana Rahatmawati, Kartika Ayu Ardhanariswari Universitas Pembangunan Nasional Veteran Yogyakarta Abstract In terms of information sharing behavior, this study attempted to examine the relationship model between environmental factors, motivational factors, individual personality factors, and individual innovation capability. Organizational citizenship behavior (OCB) and organizational climate are examples of environmental elements- work satisfaction, social capital, and trust are examples of motivating factors. Two stages of implementation were used for this study. Initially, we examined the impact of contextual and motivational factors on the behavior of information sharing. Secondly, we examined the impact of environmental circumstances, which are influenced by an individual^s personality, on their capacity for innovation. Simple linear regression analysis, multiple regression analysis, and hierarchical regression were used to analyze the data. Employees from Tironirmolo, Bantul,DIY and creative economy actors served as an example. Keywords: Environmental, Motivational, Personality Factors, Knowledge Sharing Behavior Share Link | Plain Format | Corresponding Author (Ninik Probosari)

203	Social Science	ABS-116
ENVIRONMENTAL ISSUES AND COMPETITIVENESS INDEX IN MEASURING REGIONAL Diah Lufti Wijayanti, Astuti Rahayu, Sri Budiwati Wahyu S Universitas Pembangunan Nasional Veteran Yogyakarta Abstract In connection with the progress and development of the regional economy, it is important to carry out this research to measure and classify regional competitiveness based on the indicators used, namely: environmental elements, market innovation and human capital. The aim of this research is how to increase regional competitiveness through the potential of the City of Surakarta. The aim of measuring the Regional Competitiveness Index is to obtain a comprehensive measure of regional competitiveness that can reflect the level of regional productivity. The method used is secondary data analysis using the Error Correction Model (ECM) approach. Keywords: Competitiveness Index, environmental, market, human capital Share Link | Plain Format | Corresponding Author (DIAH LUFTI WIJAYANTI)

204	Social Science	ABS-117
IMPROVING THE COMPETENCY OF ACADEMIC WRITING FOR STUDENTS OF THE PUBLIC RELATIONS STUDY PROGRAM IN ACCREDITED NATIONAL JOURNAL PUBLISHERS THROUGH A COLLABORATIVE LEARNING APPROACH Dewi Novianti, Ida Wiendijarti , Yudhy Widya Kusumo Univeritas Pembangunan Nasional Veteran Yogyakarta Abstract This research discusses the ability to write academic journal papers for students. This research aims to (1) determine students^ achievements in writing academic works in accredited national journals and (2) improve students^ abilities in writing academic skill in scientific journals based on final assignment data that has novelty value so that it can be published in accredited national journals. This research uses a qualitative approach and research design in the form of observation and focus group discussion (FGD). Data analysis went through three stages, namely data reduction, data presentation, and drawing conclusions. The research results offer two solutions for the UPNVY Public Relations Study Program, namely first, creating a curriculum that requires students to produce output in the form of scientific articles published in accredited national journals. Second, the Final Project alternative for students is not only a thesis, but can be a scientific article published in an accredited national journal or a reputable international journal. Keywords: academic writing skills, accredited national journals Share Link | Plain Format | Corresponding Author (Dewi Novianti)

205	Social Science	ABS-119
Building Social Institutions In A Sustainable Manner Diah Lufti Wijayanti, Jamzani Sodik, Wahyu Dwi Artaningtyas UPN ^Veteran^ Yogyakarta Abstract This research discusses social dynamics in managing an institutional system that prioritizes the goals to be achieved. A plan is needed to achieve overall goals along with the necessary policies. It is necessary to prepare a work program to achieve predetermined goals and organize the necessary activities. In this research, the assumption used is that each social entity has responsibilities in each field. The research model uses SWOT analysis as a basis for making decisions. Keywords: Institutions, Sustainable, SWOT Share Link | Plain Format | Corresponding Author (DIAH LUFTI WIJAYANTI)

206	Social Science	ABS-120
The Role of Social Media in Encouraging Generation-Z Interest in M-banking Indonesia Malaysia Mohamad Irhas Effendi1, Sri Dwi Ari Ambarwati2, Dyah Sugandini3, Trisna Adisti4, Muktiarya Yodhatama5 Universitas Pembangunan Nasional Veteran Yogyakarta12345 Abstract This study aims to examine the role of social media in encouraging the interest of Gen-Z youth in using m-banking applications. The research method is behavioural finance with a questionnaire distribution technique and processed using Partial least square. The sample of this study was 200 Gen-Z respondents who were more specifically students with an age range of birth in the 2000s who live in Indonesia - Malaysia, for comparison. The results of the study show that 1). Usage parameters of social media have an effect on the interest in using mobile banking among Gen-Z, 2). Informativeness of social media has a positive effect on the interest in using mobile banking among Gen-Z, 3). Problem solving of social media has a positive effect on the interest in using mobile banking among Gen-Z. The contribution of this study is for banking, providing strategic solutions in disseminating the use of mobile banking among young people- for social media platforms, it can provide insight into its role in socializing financial technology among young people Keywords: m-banking- social media- usage parameters- informativeness- problem solving Share Link | Plain Format | Corresponding Author (Sri Dwi Ari Ambarwati)

207	Social Science	ABS-121
The Role of Information Technology in Reducing the Risk of Rural Microcredit to Strengthen the Local Economy Didit Welly Udjianto, Sri Rahayu Budi Hastuti, Hani Subagio, Bagus Muhammad Akbar, Maulana Rifki Wardana UPN Veteran Yogyakarta Abstract This article aims to fill this gap by exploring the various risks associated with rural microcredit including the role of information technology in credit risk management and its impact on local economies. The main objectives are to identify the key risks faced by rural borrowers, assess how these risks affect economic activities in rural areas, and propose strategies to mitigate these risks based on economic and technological aspects. This article investigates whether microcredit risks, such as default rates and inadequate financial literacy, hinder economic growth in rural areas. The study findings demonstrate the importance of mitigating microcredit risks for local economic sustainability. The study highlights the complexity of microcredit programs and provides policy recommendations to improve their effectiveness and sustainability. Effective policy recommendations include the incorporation of financial literacy training, the implementation of robust risk management practices, the customization of financial products to the specific needs of rural borrowers, and reliable information systems. Keywords: rural microcredit, local economy, microfinance risks, information technology Share Link | Plain Format | Corresponding Author (Didit Welly Udjianto)

208	Social Science	ABS-122
Local Community Participation in Sustainable Tourism Development in Sleman Regency: A Human Rights Approach Agussalim- Sucahyo Heriningsih- Heriyanto UPN Veteran Yogyakarta Abstract This article examines the participation of the local community in sustainable tourism development in Sleman Regency using a Human Rights (HR) approach. In the context of the issue, the rapid growth of tourism often neglects the rights and participation of the local community, necessitating a more inclusive and sustainable approach. This study aims to evaluate the level of community participation and identify factors that support or hinder their involvement. The method used is qualitative with a case study approach. Data were collected through in-depth interviews, participatory observations, and document analysis. Theories of participation and HR are used as the analytical framework. The findings indicate that local community participation still needs to improve, influenced by factors such as lack of information, low education levels, and external dominance. However, local initiatives show significant potential for sustainable tourism development if supported by appropriate policies. In conclusion, a human rights approach can enhance community participation in sustainable tourism. The novelty of this research lies in integrating the HR perspective in analyzing community participation in tourism, providing new insights for more inclusive and equitable tourism policies. Keywords: Local Community Participation, Sustainable Tourism, Human Rights, Sleman Regency, Tourism Development, Social Inclusion. Share Link | Plain Format | Corresponding Author (AGUSSALIM AGUSSALIM)

209	Social Science	ABS-123
THE RELEVANCE OF ESG PERFORMANCE TO TAX AVOIDANCE (EMPIRICAL STUDY OF MINING AND ENERGY COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE) Kunti Sunaryo1, Sri Astuti2, Indah Kartika Sandhi3 Economic and Business, UPN ^Veteran Yogyakarta. Abstract The purpose of this study is to empirically examine the impact of ESG performance on corporate tax avoidance among energy companies in Indonesia. Paying taxes in accordance with the law is an obligation that every economic entity has to fulfil. However, paying taxes increases cash outlays and companies are motivated to engage in tax avoidance behaviour. Based on the Statistical Review 2022, Indonesia ranks 24th as the world^s largest oil producing country with a total of 692 thousand barrels per day or 0.8% of the world^s oil production. However, the implementation of the oil and gas income tax (PPh Migas) in 2019 did not meet expectations. Even in 2020, tax revenues from the mining and quarrying sector fell dramatically. Much research has been done on ESG, but few studies have examined the impact of companies^ ESG performance on strategic decision-making. Tax avoidance not only leads to a loss of national tax revenues, but also undermines the effective allocation of tax resources. Investigating corporate tax avoidance behaviour can provide a more comprehensive understanding of the economic consequences of ESG. Keywords: ESG Performance, Tax Avoidance, Oil and Gas Share Link | Plain Format | Corresponding Author (Kunti Sunaryo)

210	Social Science	ABS-125
THE ROLE OF BUSINESS MODEL INNOVATION IN MEDIATING BUSINESS PARTNERS IN IMPROVING THE MARKETING PERFORMANCE OF SMALL TO MEDIUM ENTERPRISES Nina Fapari Arif (a*), Muhammad Ridwan(b), Siti Khusnul Rifani (c), Riria Zendy Mirahati (d a, b, c) Department of Management, Faculty of Economics and Business d) metallurgical engineering study programmining engineering departmentfaculty of mineral technology Abstract The method that will be used in this research is a quantitative method with model testing and descriptive analysis based on the statistical results that have been tested. The benefits of this research provide insight into a new method approach for measuring SME marketing performance in the aspects of Customer Tech Savviness, Business Partner and Business Model Innovation. The findings of this research provide implications for practitioners regarding the development of marketing strategies. The rapid development of digital technology provides broad possibilities for businesses with e-commerce systems to innovate business models (Business Model Innovation), increase competition between businesses in an effort to create new value in the market so that have a competitive advantage. The results of this research offer a strategic perspective for practitioners and society in general. The developments that occur require SME business actors to be able to be technologically literate in carrying out business expansion. Expansion of Small and Medium Enterprises (SMEs) with the adoption of e-commerce has been proven to increase productivity. Keywords: Business Model Innovation, Improving the Marketing Performance, SMES Share Link | Plain Format | Corresponding Author (Nina Fapari Arif)

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