The Role of Social Media in Encouraging Generation-Z Interest in M-banking Indonesia Malaysia Mohamad Irhas Effendi1, Sri Dwi Ari Ambarwati2, Dyah Sugandini3, Trisna Adisti4, Muktiarya Yodhatama5
Universitas Pembangunan Nasional Veteran Yogyakarta12345
Abstract
This study aims to examine the role of social media in encouraging the interest of Gen-Z youth in using m-banking applications. The research method is behavioural finance with a questionnaire distribution technique and processed using Partial least square. The sample of this study was 200 Gen-Z respondents who were more specifically students with an age range of birth in the 2000s who live in Indonesia - Malaysia, for comparison. The results of the study show that 1). Usage parameters of social media have an effect on the interest in using mobile banking among Gen-Z, 2). Informativeness of social media has a positive effect on the interest in using mobile banking among Gen-Z, 3). Problem solving of social media has a positive effect on the interest in using mobile banking among Gen-Z. The contribution of this study is for banking, providing strategic solutions in disseminating the use of mobile banking among young people- for social media platforms, it can provide insight into its role in socializing financial technology among young people
Keywords: m-banking- social media- usage parameters- informativeness- problem solving
