GEOTOURISM DIGITAL COMMUNICATION MODEL IN BANTUL DISTRICT YOGYAKARTA, INDONESIA
Basuki Agus Suparno, Nur Heri Cahyana, Yudhy Widya Kusumo, Yenni Sri Utami

Universitas Pembangunan Nasional Veteran Yogyakarta

Abstract

This research aims to develop a digital communication model in the context of geotourism in Bantul Regency. Geotourism has quite large potential, apart from being a tourist destination, it is also an economic and educational resource, especially in the Bantul area, which is rich in a diversity of natural potential such as beaches, geology and culture. This model includes various digital platforms that will be used to increase public awareness, and educate potential tourists and interact with potential geotourism visitors. This research method will involve analyzing the needs of stakeholders, as well as the use of digital technology to improve geotourism in Bantul Regency. Mobile and web-based applications will be developed to provide interactive experiences as a tool to guide visitors to travel in geotourism. This model not only aims to increase the geotourism attraction in Bantul Regency, it can also create awareness about the importance of preserving the environment and cultural heritage. The use of digital technology is expected to increase tourist participation, interaction and collaboration in sustainable geotourism. This geotourism digital communication model is also expected to become a guide for developing similar digital communication strategies in geotourism throughout Indonesia

Keywords: Geotourism, Communication, Digital Technology

Topic: Social Science