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241	Social Science	ABS-210
Populism and Social Media in Southeast Asia: Navigating Democratisation and Political Stabilityy to Submit This Sample Abstract Hestutomo Restu Kuncoro, Rosalia Dwi Fadma Tjahjanti, Mochammad Fauzul Haq Universitas Pembangunan Nasional ^Veteran^ Yogyakarta Abstract This article examines the transformative impact of social media on populist movements and democratisation processes in Southeast Asia, focusing on Indonesia, the Philippines, and Thailand. Through a comparative analysis, the study identifies common patterns in how populist leaders use social media to bypass traditional media, foster anti-establishment sentiments, and rapidly mobilize grassroots support. These strategies have enabled populist leaders to present themselves as authentic and trustworthy, resonating with electorates disillusioned with traditional political institutions. However, the effectiveness of these strategies is mediated by unique regional features, such as the strength of politico-business networks, the legacy of past authoritarian regimes, and socio-cultural contexts. The findings challenge traditional models of democratisation that emphasize elite pacts and grassroots movements, suggesting the need for more nuanced frameworks like Constructivist Institutionalism, which account for the role of ideas and discourses in political processes. The dual potential of social media to both facilitate democratic openings and entrench populist regimes highlights the necessity for critical examination of its role in political stability. Future research should explore the long-term impacts of social media on political systems and the effectiveness of counterstrategies to manage the spread of populist messages online. Keywords: opulism, Social Media, Democratisation, Southeast Asia, Constructivist Institutionalism, Political Communication, Political Stability Share Link | Plain Format | Corresponding Author (Hestutomo Restu Kuncoro)

242	Social Science	ABS-212
Boundaries Management in Conflict Avoidance Among Prisoners at Wirogunan Yogyakarta Sigit Tripambudi, Basuki Agus Suparno, Sika Nur Indah, Sadeli Department of Communication Science Universitas Pembangunan Nasional Veteran Yogyakarta Abstract Lembaga Pemasyarakatan Wirogunan Yogyakarta is one of rehabilitation centers in Yogyakarta which concern to treat and empower the prisoners who had committed the criminal acts in order to belong consciousness for better conduct after prevailing accomplish a sentence in jail. The most interesting things in understanding life of prisoners in the jail are the form of relationships among them. As we know that the prisoners who accomplish punishment in the jail had committed several kind of crimes for instances robbery, murder, rape and corruption. These differences raise crucial tension among them which it can trigger them conflicting each other either manifest or latent. The purpose this research is to focus on boundaries management among them in order to avoid conflict. This is very important because they must maintain their own spirit and motivation to accomplish the punishment. Survival of life in the jail must be attained. Phenomenology approach was taken to expose and unveil the puzzle which take place among them in creating and making the best and appropriate relationships. Therefore boundaries management also was used to analyze and criticize the phenomena which prevail in the jail. Keywords: Boundary Management, Prisoners, Conflict Avoidance, Relationship, Communication Share Link | Plain Format | Corresponding Author (Sika Nur Indah)

243	Social Science	ABS-215
Environmental Impacts of Gold Processing Methods in Artisanal Mining Cihonje, Banyumas: A Comparison Between Amalgamation and Cyanide Leaching Dwi Fitri Yudiantoro (a), Afrilita (a*), Intan Paramita Haty (a), Dian Rahma Yoni (a), Mutia Risty (a), Melani Putri Pratama (a), Setia Pambudi (a), Suharwanto (b), Noor Cahyo Dwi Aryanto (c), Rizkia Musyarofah (a), Benedikta Regina (a), Bunayya Hisan (a) (a) Geological Engineering, Faculty of Mineral Technology, Universitas Pembangunan Nasional Veteran Yogyakarta *afrilita[at]upnyk.ac.id (b) Environmental Engineering, Faculty of Mineral Technology, Universitas Pembangunan Nasional Veteran Yogyakarta (c) National Research and Innovation Agency, Government Agency Abstract Gold mining in Cihonje has seen a rise in artisanal activities, utilizing various methods for ore processing. This study aims to compare the environmental impacts of two prevalent gold processing techniques-amalgamation and cyanide leaching-in the artisanal mining Cihonje areas. Amalgamation, which uses mercury to extract gold, and cyanide leaching, a more modern technique involving cyanide solutions, have differing environmental footprints that significantly affect local ecosystems and communities. Data were collected through field surveys, water and soil sampling, and interviews with local miners. The study assessed several environmental indicators including soil contamination, water quality, and biodiversity. Results indicate that amalgamation, while historically prevalent and simpler, contributes to high levels of mercury contamination in soil and water, posing serious health risks to local communities and wildlife. Conversely, cyanide leaching, though more efficient in gold recovery, introduces cyanide compounds into the environment, which can be highly toxic if not managed properly. The findings highlight the urgent need for improved environmental management practices in artisanal mining operations. Recommendations include adopting cleaner technologies, implementing stricter environmental regulations, and enhancing community awareness and training. This study highlights the need to balance economic benefits with environmental stewardship in artisanal gold mining for sustainable development in Cihonje. Keywords: Gold Processing, Environmental Impacts, Cihonje Share Link | Plain Format | Corresponding Author (Afrilita Afrilita)

244	Social Science	ABS-219
The Dynamics of Brand Communication in the Fashion Industry: Trends and Strategies Siti Fatonah, Prayudi, Endah Wahyurini Universitas Pembangunan Nasional Veteran Yogyakarta Abstract The fashion industry is a dynamic and rapidly evolving landscape characterized by its volatility, velocity, variety, complexity, and dynamism. As consumer preferences and market demands shift, fashion brands must adapt their communication strategies to remain relevant and engaged with their target audiences. This research paper examines the trends and strategies fashion brands employ in their brand communication efforts, focusing on the impact of social media. The paper explores how fashion brands leverage social media platforms to study consumer trends, anticipate fashion behaviors, and shape public perception. The study also delves into the factors that drive social consumer fashion brand engagement, such as equitable fit, bearability, viability, social ties, trust, credibility, homophily, and discounts. Additionally, the paper investigates the effects of social media brand-related content on fashion product buying behavior, highlighting this channel^s dynamic and interactive nature in fostering brand value co-creation. This research provides valuable insights for fashion marketing professionals, enabling them to develop and implement compelling brand communication strategies that resonate with their target consumers in the digital age. Keywords: Brand Communication, Fashion Industry, Social Media Share Link | Plain Format | Corresponding Author (Prayudi Prayudi)

245	Social Science	ABS-223
Preliminary study on community development in the mining industry in Indonesia Robby Erlangga, Virgin Ayu Sagita, Arika Bagus Perdana, Keny Rahmawati, Aldin Ardian (a) Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Department of Mining Engineering, Jalan Ring Road Utara, Yogyakarta 55283, Indonesia (b) Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Department of Communication Science, Jalan Ring Road Utara, Yogyakarta 55283, Indonesia (b) Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Department of Business Administration, Jalan Ring Road Utara, Yogyakarta 55283, Indonesia Abstract Community development (CD) in the mining industry in Indonesia is newly introduced and enforced. It has a rigid and unique concept where the programs and the minimum expenses are strictly determined by the government. This paper unfolded the complexity of the CD concept in Indonesia. The discussion focused on the history, regulation, comparison to the other countries, and the next possible form of the CD in Indonesia. The very beginning concept of CD was included in the Law no. 4/2009 concerning Mineral and Coal Mining. The regulation evolved, then recently eight pillars were mandated in the CD programs: (1) education- (2) health- (3) income levels or employment- (4) economic independence- (5) social and cultural aspects- (6) enhancing local participation in the management of mining areas- (7) the formation of institutions supporting community development- and (8) infrastructure that supports community development. Moreover, the development must follow the regional blueprint. Finally, the current issue in the CD policy is to formulate the lower limit of the CD expenses for each mining company in the country. The CD policy in Indonesia, nevertheless, is still evolving. The CD is supposed to benefit the local community, but simultaneously keep the industry attractive to the investors. It is challenging not only for the mining companies due to its details, but also for the government due to its minimum fund that has not been decided to balance the local needs and the investors expectation. Keywords: community development, mining industry, Indonesia, mining policy, regional development Share Link | Plain Format | Corresponding Author (ROBBY EERLANGGA)

246	Social Science	ABS-227
Optimizing Village Education Through Social Inclusion-Based Library Empowerment to Realize Village Sustainable Development Goals Widhy Tri Astuti, Sabihaini, Intan Istiqomah, Sri Kuning Retno Dewandini Universitas Pembangunan Nasional Veteran Yogyakarta Abstract Sustainable Development Goals (SDGs) are a global action plan agreed upon by world leaders, aimed at eradicating poverty, reducing inequality and protecting the environment. Global SDGs are then reduced to National SDGs as stated in Presidential Regulation Number 59 of 2017 concerning the Implementation of the Achievement of Sustainable National Development Goals. Then the SDGs are reduced to the lowest level, namely Village SDGs. Sambirejo Village, Prambanan District, Sleman Regency as one of the Villages that has very good natural resource and tourism potential while still having a very high poverty rate because the majority of the community works as farmers. One of the goals of the Village SDGs is quality village education that will support lifelong learning opportunities for all people. This can be achieved through village education based on social inclusion. To realize this goal, it can be done through empowering village libraries. The purpose of establishing a village library is to provide services to village communities in accessing information more easily. In addition, it can provide services and activities provided according to the characteristics of the village community. Currently, Sambirejo village already has a village library. However, Sambirejo Village library faces several problems in capturing the SDGs opportunities, including: (1) human resources are not ready to face the consequences of the Village SDGs- (2) does not have a good library archive management system- (3) still lack of availability of literature collections. Based on these problems, the Community Service Team (PbM) provides solutions to solve these problems, namely (1) providing education about social inclusion-based libraries and Village SDGs- (2) providing training and assistance on archiving management- (3) mediator of library book collection procurement mechanisms. Keywords: SDGs, Village Education, Village Library, Social Inclusion Share Link | Plain Format | Corresponding Author (Intan Istiqomah)

247	Social Science	ABS-231
The Effect of Tourist Experience on Satisfaction and Revisit Intention in the Forest Tourism Humam Santosa Utomo, Hendro Widjanarko, Suratna, Keny Rahmawati Universitas Pembangunan Nasional Veteran Yogyakarta Abstract This research aims to investigate and analyze the effect of the experience of tourists visiting forest tourism on their satisfaction and revisit intention. The research was conducted on tourists who had visited the forest area on the slopes of Lawu, Central Java, Indonesia. This research involved 100 respondents selected by purposive sampling for tourists who met the criteria, namely aged between 17-25 years and visiting for the first time. Data processing uses WarpPLS. The findings of this research show that the quality of experience has a significant effect on satisfaction, experience has a significant effect on revisit intention, and satisfaction has a significant influence on revisit intention. Keywords: Tourist Experience- Satisfaction- Revisit Intention- Forest Tourism- West Java Share Link | Plain Format | Corresponding Author (Humam Santosa Utomo)

248	Social Science	ABS-239
Mapping of Political Hoaxes on Social Media Ahead of the 2024 Simultaneous Local Elections Arif Wibawa, Hastho Joko Nur Utomo, Arika Bagus UPN Veteran Yogyakarta Abstract Abstract This study aims to map hoaxes related to the 2024 Local Elections by collecting data on election hoaxes through the analysis of data spread on Twitter. Data collection took place from May 15 to July 12 and will resume from August 1 to September 15, 2024. These dates were chosen because the emergence of hoaxes is expected to be more intense as the local elections approach. However, due to the need to complete the research report, data collection could not be conducted in October, one month before the 2024 elections. The method used involves data mining and sentiment analysis using the NodeXL and Asigta applications. The results of the study show the pattern of hoax dissemination networks on Twitter. Network analysis reveals that several Twitter accounts with high degree centrality significantly influence the spread of hoaxes related to the 2024 local elections. Community clusters that form tend to collectively reinforce incorrect views. The majority sentiment of tweets related to the 2024 election hoaxes is predominantly negative, with a significant amount of false information being published to influence public opinion. Keywords: Hoax, Twitter, Social media, Network, Sentiment Share Link | Plain Format | Corresponding Author (Arif Wibawa)

249	Social Science	ABS-241
Implementation of Institutional Innovation and Human Resource Escalation in Village-Owned Enterprises (BUM Desa) Katon Margo Sembada Sleman Yogyakarta Yuni Siswanti (a*),Sucahyo Heriningsih(b),Dewi Novianti (c), Laila Nafisah (d),Dzulfikri Shiddiq (e), Aulia Rachmawati Putri (f), Judith Kayana Dewi (g), Ruhillah Balqie (h)s a), e), f), g), h) Management Department, Business and Economics Faculty, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta b) Accounting Department, Business and Economics Faculty, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta c) Communication Department, Faculty of Social and Political Science, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta d) Industrial Technical, Industrial Engineering, Faculty of Industrial Technology Abstract This research aims to examine the implementation of institutional innovation and the improvement of human resource quality in Village-Owned Enterprises (BUM Desa) Katon Margo Sembada, Sleman, Yogyakarta. The main focus of the research is on technology adaptation, enhancing social capital, and improving operational management. The research method used is qualitative with a case study design. Data was collected through participant observation and focus group discussions (FGD) with key informants such as secretaries, treasurers, and supervisors of BUM Desa units. The research findings show that the lack of managerial skills and technological knowledge are the main obstacles to developing BUM Desa towards becoming agile and resilient. The training and mentoring provided are expected to enhance institutional innovation and entrepreneurial management capabilities to achieve an agile and resilient BUM Desa. The results of this study are expected to contribute to improving the quality of BUM Desa institutions and entrepreneurship, increasing BUM Desa income, and enhancing the quality of human resources in BUM Desa Katon Margo Sembada. Keywords: Village-Owned Enterprises, BUM Desa, Institutional innovation, Human Resources, Technology, Operational Management Share Link | Plain Format | Corresponding Author (Yuni Siswanti)

250	Social Science	ABS-242
Strategy for World Class Tourism Development in Wukirsari Tourism Village, Indonesia Hendro Widjanarko, Susanta, Humam Santosa Utomo Universitas Pembangunan Nasional Veteran Yogyakarta Abstract The aim of this research is to determine alternative strategies for developing a world-class tourist village in the Wukirsari tourist village. Determining strategy using SWOT analysis. Data was collected from tourist village managers, Wukirsari village government, tourists and local communities. Data collection techniques used interviews and focus group discussions. The results of this research recommend several actions that must be taken by tourism village managers, namely increasing management capacity, increasing international tourism networks, improving facilities, reducing risks for tourists, and transportation facilities. Keywords: tourist village- world-class tourism- Wukirsari Share Link | Plain Format | Corresponding Author (Humam Santosa Utomo)

251	Social Science	ABS-245
THE IMPACT OF NETWORK ORIENTATION AND TECHNOLOGICAL TRANSFORMATION ON STARTUP BUSINESS MODELS AND PERFORMANCE 1Heru Tri Sutiono, 2Juwariah, 3Hendri Gusaptono, 4Titik Kusmantini, 5Aris Kusumo Diantoro 1,3-4Faculty of Economics and Business, UPN Veteran Yogyakarta, Indonesia 2Faculty of Technology Information, UPN Veteran Yogyakarta, Indonesia 5Department of Management, Faculty of Economics, Universitas Nahdlatul Ulama Yogyakarta, Indonesia Abstract The roles of network orientation and technological transformation are becoming increasingly critical in the dynamic landscape of startup ecosystems. The purpose of this study is to examine the impact of these factors on the performance and business models of startups. Network orientation entails engaging in strategic alignment with external stakeholders, cultivating collaborations, and capitalizing on collective resources. Technology transformation is the process of implementing innovative technologies to improve operational efficiencies, product offerings, and market differentiation. The study was conducted at Ponpes Anwar Futuhiyyah, which is responsible for BUMP Anfut. The research sampled santri from Anfut who were involved in Ponpes-owned business units. Partial Least Squares Structural Equation Modeling (PLS-SEM) is implemented in data assessment. Keywords: Network Orientation, Technological Transformation, Business Models and Performance Share Link | Plain Format | Corresponding Author (HERU TRI SUTIONO)

252	Social Science	ABS-246
Revealing the Probability of Financial Distress Risks through Financial Ratios in Publicly Listed Heavy Construction Sector Companies from 2018 to 2023 Slamet Trisno Haryono (1)*, Gunawan Nusanto (2), Agus Sukarno (3), Ida Ayu Fatmayuni (4), Sri Dwi Ari Ambarwati (5), Aina Nur Salsabilla (6) (123456) Universitas Pembangunan Nasional Veteran Yogyaakarta Abstract This study investigates the impact of financial ratios on the probability of financial distress among heavy construction companies listed on the Indonesia Stock Exchange from 2018 to 2022. Utilizing logistic regression. The study analyzed 22 companies selected through purposive sampling using STATA. The results indicate retun on equity significantly negatively affects probability financial distress- a higher retun on equity reduces the risk, while a lower retun on equity increases it, as observed in WSKT. Quick ratio significantly positively probability financial distress- lower Quick ratio raises the risk, as seen with MTPS. Debt to assets ratio also significantly increases probability financial distress- a higher Debt to assets ratio is associated with greater risk, exemplified by ASCT. Total assets turnover taio is positively related to probability financial distress as demonstrated by TAMA. This study underscores the importance of monitoring these financial ratios to assess a company^s financial stability and distress risk. Keywords: financial distress, financial ratio, logistic regression, proxy, STATA Share Link | Plain Format | Corresponding Author (Slamet Trisno Haryono)

253	Social Science	ABS-247
DOES THE REPUTATION OF THE PUBLIC ACCOUNTING FIRM AFFECT THE KEY AUDIT MATTER? Kusharyanti Kusharyanti (a), Sri Astuti (b), Marita (c) (a,b,c) Department of Accounting, Faculty of Economics and Business, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Indonesia Abstract This study aims to examine the relationship between the reputation of public accounting firm and key audit matter disclosure. Key Audit Matters (KAM) are defined as ^Those matters that, in the auditor^s professional judgment, were of most significance in the audit of the financial statements of the current period. Key audit matters are selected from matters communicated with those charged with governance. International Audit and Assurance Standards Board issued International Standard on Auditing (ISA) ISA 701, Communicating Key Audit Matters in the Independent Auditor^s Report on January 2015. Indonesia adopted ISA 701 in 2021, effective 1 January 2022. As explained by reputational theory and deep pocket theory, this study proposes the hypothesis that the reputation of audit firm positively affect key audit matter disclosure. Using companies listed on the Indonesia Stock Exchange for the period 2022-2023, this study found that companies audited by audit firm of higher reputation report higher KAM disclosure than those of lower reputation of audit firm. The implication of this research is that audit firm of higher reputation bear litigation risk and reputational cost. Keywords: Key Audt Matters, Reputation, Publik Accounting Firm Share Link | Plain Format | Corresponding Author (Sri Astuti)

254	Social Science	ABS-248
DEVELOPMENT OF BUDGET FORMULATION DESIGN: A PERFORMANCE BASED BUDGETING APPROACH IN HIGHER EDUCATION Sriyono, Asep Saepudin, Gita Astyka Rahmanda UPN Veteran Yogyakarta Abstract Implementing Performance Based Budgeting (PBB) in higher education is a strategic step in dealing with the complexity of budget management and increasing the effectiveness of resource use. This research adopts a structured methodological approach, combining descriptive methods to analyze in depth PBB implementation, as well as research and development (R&D) methods to develop a more adaptive and efficient PBB model. Through qualitative and quantitative data analysis, research findings reveal that PBB not only increases accountability and transparency in budget management, but also facilitates decision making that is more evidence-based and responsive to the strategic needs of higher education institutions. The implications of this research are not only relevant in the context of public management, but also contribute to the academic literature by providing empirical evidence about the effectiveness and challenges in implementing PBB in higher education institutions. Keywords: Performance Based Budgeting (PBB), Higher Education, Effectiveness of Budget Management, Transparency and Accountability Share Link | Plain Format | Corresponding Author (Gita Astyka Rahmanda)

255	Social Science	ABS-249
The Effect of Personal Knowledge of Auditor on Financial Ratio Disclosure Quality Kusharyanti- Yulianti, Retno- Kusumawardhani, Indra- Ramadan, Gibran Hadri- Natasha, Ni Kadek Imelda UPN Veteran Yogyakarta Abstract The personal knowledge of auditor contributes to the auditor^s expertise in conducting audits and it has opportunity to contribute better to the preparation of financial reporting, including the disclosure of financial ratios. This study aims to prove personal knowledge of auditors^ role in the disclosure of financial ratios and investigates the personal knowledge of auditor component that affects the extent of financial ratio disclosure. The personal knowledge of auditor is measured by depth of knowledge and the width of knowledge. The hypothesis was tested using multiple linear regression analysis. Research sample consists of 488 observations from consumer cyclicals sector, for the period 2020-2023. Research hypothesis was tested using multiple regression analysis. Results shows that the depth of knowledge affect the extent of financial ratio disclosure while the width of knowledge have no effect on the extent of financial ratio disclosure. Keywords: Personal knowledge auditor- financial ratio disclosure- knowledge management- signalling theory- agency theory Share Link | Plain Format | Corresponding Author (Kusharyanti Kusharyanti)

256	Social Science	ABS-253
Push-Pull Theory of Migration Impact on Students Decisions at East Java Province Yudhistira Saraswati (a*), Nailan Nabila (b), Saefihim (c), Ratna Ika Rahayu (b), Andre Yuda Siburian (b), Afri Amalia Chusna (a) a. Agribusiness, Faculty of Agriculture, Universitas Pembangunan Nasional Veteran Yogyakarta b. Agrotechnology, Faculty of Agriculture, Universitas Pembangunan Nasional Veteran Yogyakarta c. Magister of Communication Studies, Bakrie University Jakarta Abstract The purpose of research was to analyze push and pull factors of migration. These factors influenced decision among student groups. Respondents are Vocational High School (SMK) students in Ngawi Regency and Pacitan Regency, East Java Province. This research was descriptive quantitative. Data collection through surveys. The research results showed that the majority of students decide to migrate. Students prefer permanent migration than circular migration. The major push factor was an economic. Respondents were assumed that urban area have many opportunities and ways to generate income. In other side, the biggest push factors were the lack of opportunities for self-development, job opportunities, and access to capital. Indirectly, the result shows that development and agriculture in the origin area can^t reduce the rate of migration, specifically for youth in rural area. Keywords: migration- push-pull theory- development- agriculture Share Link | Plain Format | Corresponding Author (Yudhistira Saraswati)

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