The Role of TOE Framework on CRM Adaptation for SME^s Business Sustainability: A Literature Review Universitas Pembangunan Nasional Veteran Yogyakarta Abstract Although the awareness of the importance of the role of SMEs in the country^s economic development is quite high, it is undeniable that the current management of SMEs is not optimal. This can be seen from the unestablished use of technology in business management. In fact, it is known that globalization requires all business sectors to use technology. Currently, some SMEs in Indonesia only focus on the traditional production and sales process of products. Departing from this phenomenon, an in-depth study related to the role of technology adoption in the sustainability of SMEs is considered necessary. This study tries to examine the impact of technology adoption explained by the TOE (technology-organization-environment) framework on its effect on business sustainability. The TOE (technology-organization-environment) framework was chosen because it is considered one of the theories that is able to explain the phenomenon well. It is hoped that the results of this study will be able to provide direction and an overview of the importance of using technology for business sustainability. Considering that business sustainability is able to improve the economy and people^s welfare. Keywords: Technological context, environmental context, organizational context Topic: Social Science |
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