The Role of Social Media in Encouraging Generation-Z Interest in M-banking Indonesia Malaysia Universitas Pembangunan Nasional Veteran Yogyakarta12345 Abstract This study aims to examine the role of social media in encouraging the interest of Gen-Z youth in using m-banking applications. The research method is behavioural finance with a questionnaire distribution technique and processed using Partial least square. The sample of this study was 200 Gen-Z respondents who were more specifically students with an age range of birth in the 2000s who live in Indonesia - Malaysia, for comparison. The results of the study show that 1). Usage parameters of social media have an effect on the interest in using mobile banking among Gen-Z, 2). Informativeness of social media has a positive effect on the interest in using mobile banking among Gen-Z, 3). Problem solving of social media has a positive effect on the interest in using mobile banking among Gen-Z. The contribution of this study is for banking, providing strategic solutions in disseminating the use of mobile banking among young people- for social media platforms, it can provide insight into its role in socializing financial technology among young people Keywords: m-banking- social media- usage parameters- informativeness- problem solving Topic: Social Science |
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