Leveraging SWOT Analysis for Sharia Cooperative Management System Improvement Keny Rahmawati (a), Rifky Indra Perwira (b), Riza Prapascatama Agusdin (b*), Hari Kusuma Satria Negara (c)
a) Business Administration Department, Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia
b) Informatics Department, Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia
*rizapra[at]upnyk.ac.id
c) Accounting Department, Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia
Abstract
Economic inclusion is a primary goal of Indonesia^s National Medium-Term Development Plan (RPJMN) 2020-2024, with a target to increase Sharia economic penetration from 11.2% to 15% by 2024. However, the penetration rate remains low at 12.5% in 2023, primarily due to misunderstandings and perceived exclusivity. Enhancing public understanding through technology is crucial. A Sharia-compliant cooperative management system, SIMAKSI, was developed to support this goal, but its growth is hindered by an unappealing structure, poorly organized information, and issues related to non-compliance. This study leverages SWOT analysis to determine the most effective strategies for improving the SIMAKSI web application. The analysis reveals strengths in user segmentation, Sharia compliance, and feature offerings, while identifying significant weaknesses in the system^s design and functionality. Additionally, PESTEL analysis highlights opportunities such as government support and market demand, and threats from competitive pressures and regulatory changes. Porter^s Five Forces framework further evaluates these competitive pressures. The results of this study offer strategic guidance for optimizing SIMAKSI, with the aim of increasing market acceptance and expanding its subscriber base, thereby contributing to the broader objective of Sharia economic inclusion in Indonesia.
Keywords: SWOT Analysis, SIMAKSI, PESTEL Analysis, Porter^s Five Force Framework
