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211	Social Science	ABS-126
Artificial Intelligence Virtual Try On Digital Marketing to Increase Purchase Intention for Various Products in the Indonesian Online Market Ignatius Agus Suryono (a), Aryono Yacobus (b), ST Haryono (c), Michelle Yoanna Franscisca Brigitta (d), Michael Agusto Leonardo (e) Department of Management, Veteran University of National Development Yogyakarta Jalan Padjajaran 104, Yogyakarta 55283, Indonesia Abstract One of the latest advances in artificial intelligence (AI) information technology is Virtual Try On. This is one of the most popular technologies in this era and will continue to grow in the future. Marketing is increasingly using AI, which is currently an important component in the marketing process. Several industries use artificial intelligence to attract consumers. AI Virtual Try On technology is used to encourage consumers to make virtual decisions to drive product purchase intentions. The purpose of this study was to see how respondents^ descriptions in terms of technological readiness and the model of acceptance of this technology by consumers can influence consumer attitudes towards the intention of a better virtual shopping experience, so that it is expected to improve the consumer^s virtual shopping experience. Data were collected through questionnaires and direct distribution via Google Forms. Thus, a strategic business concept will be obtained in the online market environment in the Indonesian market. This study examines the characteristics of respondents who have the intention to use AI Virtual Try On technology. This study involved 208 consumers who had intended and purchased goods in online stores or marketplaces in Indonesia. Non-probability sampling and purposive sampling methods were used to collect samples based on the criteria of consumers who already knew or had used AI Virtual Try On technology when consumers were going to buy goods in online stores or marketplaces. The analysis tool used is descriptive analysis. This research is expected to provide practical benefits for online shop or marketplace MSME actors related to the description of consumers or customers who want to try the application of AI Virtual Try On technology in online shops or marketplaces in the online market environment in Indonesia. Keywords: Purchase Intention, Perceived Usefulness, Perceived Ease Of Use, Attitude, Virtual Try On Share Link | Plain Format | Corresponding Author (Ignatius Agus Suryono)

212	Social Science	ABS-127
Digital Javanese Literacy Model For Purpose Tourists Supporting The Grand Design Of Bantul Bumi Mataram ( Branding Tourism Bantul) Ida Wiendijarti, Oliver Samuel Simanjuntak, Yenni Sri Utami Public Relations Study Program Informatics Engineering Study Program Universitas Pembangunan Nasional Veteran Yogyakarta Abstract Bantul Regency has a tourism branding, namely Bantul Bumi Mataram. This grand design is a tourism concept raised by the Bantul government by utilizing various potential cultural heritages of the Mataram kingdom in Bantul. One of the cultural assets that needs to be developed is the Javanese script, which is still widely used in naming places or tourist destinations on the island of Java. Based on various applications that currently exist, there has not been much digital Javanese script literacy among tourism actors, even though they are the spearheads who will be guides in tourism activities. Javanese script literacy is needed as an effort to improve the ability of tourism actors to understand Javanese cultural values that are widely written in the historical relics of the Mataram kingdom that are widely spread in Bantul. The purpose of this study is to improve Digital Javanese Script literacy for tourism actors in Bantul Regency- create a creative visual Javanese Script learning model based on IT for tourism actors in supporting the grand design of Bantul Bumi Mataram. The research was conducted by combining non-technical and technical aspects, emphasizing the aspects of content, narrative and flow. interactive approach to obtain narrative and flow, events and locations. From the technical side, application development starts from design, modeling and creation and implementation. The model is developed based on the needs of Javanese script literacy for tourism actors in Bantul district. Keywords: digital Javanese script, literacy, tourism branding Share Link | Plain Format | Corresponding Author (Ida Wiendijarti)

213	Social Science	ABS-129
Good Corporate Governance as a Mediating Factor in The Relationship Between Transformational Leadership and Organizational Citizenship Behavior Meilan Sugiarto, Ida Susi Dewanti, Adi Suprapto, Rudi Wibowo, Leticia Paramita Azura, Muhammad Gaza Ghazali, Lilik Fauziyah Universitas Pembangunan Nasional Veteran Yogyakarta Abstract This study explores the role of Good Corporate Governance (GCG) as a mediating factor in the relationship between Transformational Leadership and Organizational Citizenship Behavior (OCB) within Badan Amil Zakat Nasional (BAZNAS), Indonesia^s primary zakat management organization. Given the critical objectives of BAZNAS, which include effective zakat management and enhancing social welfare, this research investigates how transformational leadership impacts OCB and the extent to which GCG mediates this relationship. The study draws on existing literature, noting the positive correlation between transformational leadership and OCB. Empirical evidence is provided to support the hypotheses that transformational leadership positively influences both GCG and OCB, with GCG serving as a significant mediating factor. This research contributes to the existing body of knowledge by focusing on a non-profit context, specifically BAZNAS, thereby highlighting the unique governance challenges and leadership dynamics in managing public trust-based funds. Keywords: Transformational Leadership- Organizational Citizenship Behavior- Good Corporate Governance- BAZNAS Share Link | Plain Format | Corresponding Author (Ida Susi Dewanti)

214	Social Science	ABS-131
BIRD CAGE CREATIVE ECONOMIC BRANDING IN FACING BUSINESS COMPETITION USING SWOT ANALYSIS (Study of Bird Cage Craftsmen in Argosari Village, Sedayu District, Bantul Regency, Yogyakarta) Hani Subagio,Hasa Nurrohim KP,Shinta Heru Satoto,Rendy Parada Arrazy Casillas Universitas Pembangunan Nasional ^Veteran^ Yogyakarta Abstract This research examines the development of the bird cage industry in Argosari Village, Sedayu District, Bantul Regency, Yogyakarta, which is known as a center for making high quality bird cages. This industry, which is part of the creative economy, has the potential to improve the local economy through job creation and market expansion. However, craftsmen face challenges in marketing, capital and business knowledge. This research uses SWOT analysis to identify development and branding strategies to strengthen market position. The results are expected to increase product recognition and added value, support economic growth and the welfare of craftsmen. Data was collected through field observations, interviews and questionnaires, analyzed using data reduction techniques, data presentation and drawing conclusions. Keywords: PBird Cage, Creative Economy, SWOT Analysis, Branding Share Link | Plain Format | Corresponding Author (Hani Subagio)

215	Social Science	ABS-139
VILLAGE POTENTIAL MAPPING IN AN EFFORTS TO DEVELOP TOURISM VILLAGES IN KARANG ASEM VILLAGE PALIYAN GUNUNG KIDUL A.Y.N. Warsiki(a*), Gunawan Nusanto(b), Sari Bahagiarti Kusumayudha(c), Istiana Rahatmawati(d), Heti Herastuti(e), Tuti Styaningrum(f) a d Fakultas Ekonomi Dan Bisnis UPN Veteran Yogyakarta b c Fakultas Teknik Mineral UPN Veteran Yogyakarta e f Fakultas Pertanian UPN Veteran Yogyakarta Abstract Efforts to implement village development that have an impact on improving the welfare of village communities can be realized through development strategies, one of which is through efforts to develop Tourism Villages. Karang Asem Village is one of the villages in Kapanewon Paliyan, Gunungkidul Regency which is expected to develop as a Tourism Village with its natural wealth. The purpose of this Research Activity is to carry out mapping of Village potential which includes village tourism maps and mapping of village potential from social, economic and environmental aspects. The method used is through Forum Group Discussion (FGD) and observation. This activity is expected to be useful for formulating development strategies, especially the management of Tourism Villages. Keywords: Improving Community Welfare, Tourism Village, Village Potential Mapping Share Link | Plain Format | Corresponding Author (AGUSTINA YOSEVIN NATALIA WARSIKI)

216	Social Science	ABS-141
MATRIX REVOLUTION: TRANSFORMASI INOVASI UMKM DENGAN VISUALISASI BISNIS Rolan Mart Sasongko, S.E., M.M. -Dedy Sunaryo Nainggolan, S.E., M.E. -Hafidh Rifky Adiyatna, S.Si., M.B.A Universitas Pembangunan Nasional Veteran Yogyakarta Abstract In the rapidly evolving business environment, Micro, Small, and Medium Enterprises (MSMEs) face significant challenges in managing and interpreting vast amounts of information necessary for strategic decision-making. Visualization techniques have proven effective in simplifying complex data, thus aiding in more efficient and effective business decisions. This study aims to explore the use of business visualization tools to enhance the performance and decision-making processes of MSMEs in Yogyakarta. By employing four specific Business Matrix Tools (BMTs) - Business Model Canvas (BMC), SWOT Analysis, Gantt Chart, and PDCA Cycle, the research seeks to develop a systematic and practical approach to business visualization. The study adopts a mixed-methods approach, combining qualitative and quantitative research methods. Data will be collected through in-depth interviews with MSME owners, managers, and employees, as well as through surveys of 100 MSMEs in Yogyakarta. The expected outcomes include a comprehensive framework for implementing BMTs in MSMEs, identification of the most appropriate tools for various business types, and measurement of the tools^ effectiveness in enhancing business operations and innovation. By leveraging business visualization, MSMEs can gain critical insights, make informed decisions, and drive transformational innovation. This research aims to provide practical recommendations for MSMEs to scale up their operations and contribute significantly to the national economy, particularly in the context of Indonesia^s vision for 2045. Keywords: Business Visualization, MSMEs, Strategic Decision-Making Share Link | Plain Format | Corresponding Author (Rolan Mart Sasongko)

217	Social Science	ABS-147
The Role of Sharia Financial Literacy, Sharia Financial Inclusion to Improve Performance of SMEs Customers of Bank Syariah Indonesia DIY R. Heru Kristanto HC, Eny Endah Pudjiastuti, Lita Yulita UPN Veteran Yogyakarta Abstract Bank behavior, financial literacy, financial inclusion, debt behavior and entrepreneurial investment greatly influence the economic growth of an industry. Strengthening these factors is the key to the successful progress of Bank Syariah Indonesia and also the performance of SMEs. The main objective of this article is to increase the role and influence of bank behavior, financial literacy, financial inclusion, and debt behavior on the investment decisions of Bank Syariah Indonesia Yogyakarta SMEs customers. Increasing the mediating role of financial inclusion, debt behavior on the influence of bank behavior, and financial inclusion on investment decisions. This article is in the form of a proposition. Propositions are expressed in the form of statement sentences that show the relationship between two or more concepts. The proposition outlines the role of bank behavior, financial literacy, financial inclusion, debt behavior, and investment performance of SMEs The proposition shows that: 1) Bank behavior influences financial inclusion. 2) Bank behavior influences debt behavior. 3) Financial literacy influences financial inclusion. 4) Financial literacy influences debt behavior. 5) Financial inclusion mediates the influence of bank behavior on investment decisions. 6) Debt behavior mediates the influence of financial literacy on investment decisions. Bank Syariah Indonesia Yogyakarta^s policy recommendations are policies to improve bank behavior, financial literacy, financial inclusion, and efforts to increase customer investment in order to improve bank welfare and performance. Keywords: Bank behavior, financial literacy, financial inclusion, investment behavior Share Link | Plain Format | Corresponding Author (R Heru Kristanto HC)

218	Social Science	ABS-148
Understanding Agenda Setting and Political Content Differentiation among First-Time Voters on Social Media during the 2024 Presidential Election Khuswatun Hasanah, Sika Nur Indah, Melaty Anggraini Universitas Pembangunan Nasional Veteran Yogyakarta Abstract This study assesses the understanding of first-time voters regarding political advertisements and news on social media during the 2024 Presidential Election, focusing on post-test results from a control group. Involving 95 respondents aged 19-21 from Yogyakarta and Solo, the data indicates that almost all respondents (98.9%) had seen political content on Instagram during the election period. The study employs agenda setting theory to analyze how social media can influence first-time voters^ perceptions of significant political issues. The post-test results show a range of abilities in distinguishing between political ads and news, with many questions frequently answered incorrectly, such as understanding the nature of political news, the concept of editorial firewalls, and the differences between advertisements and editorial news. These findings highlight significant confusion among first-time voters, suggesting that social media not only blurs the lines between types of political content but also shapes their perceptions of particular political issues. This underscores the need for enhanced media literacy, enabling first-time voters to be more critical and informed when consuming content on social media, and understanding how media can influence their political agenda and priorities. Keywords: first-time voters, political ads, political news, agenda setting, media literacy Share Link | Plain Format | Corresponding Author (Khuswatun Hasanah)

219	Social Science	ABS-149
Exploring the Nexus between Memorable Tourist Experience and Brand Value Danang Yudhiantoro, Eny Endah Pujiastuti Retno Hendariningrum UPN VETERAN YOGYAKARTA Abstract Currently, tourists are looking for destinations that have rural character, natural environment, and local community characteristics. These characteristics have identity, awareness, quality and loyalty to the lives of people who are still thick with culture in everyday life. . These characteristics are unique and can be used to create a destination brand so that it can be an opportunity to attract tourists and be different from other rural tourism. The main objective of this study is to build and validate a memorable model of integrated brand value with the addition of two variables, affective commitment and perceived which are applied to the context of rural destinations. The sample used in this study was 140 local tourists who made at least one visit to the Dewi Sambi tourist village located in Sambirejo Village, Prambanan District, Sleman, Yogyakarta, Indonesia. The themes presented in the Dewi Sambi Tourist Village are cultural tourism to get to know art and culture, outbound, agrotourism, batik, culinary tourism, exploring tourism, enjoying the sunrise and sunset, typical souvenirs, educational tourism by visiting geoheritage and learning history and archeology. Dewi Sambi Tourism Village is one form of rural destination. Structural Equation Modeling (SEM) AMOS) is used to analyze the influence of memorable tourist experience on brand value through affective commitment and perceived value. The findings of this study indicate that 1. memorable tourist experience has a significant effect on perceived value, 2. memorable tourist experience has a significant effect on affective commitment. 3. perceived value has a significant effect on affective commitment, 4. affective commitment has a significant effect on brand value, 5. memorable tourist experience has a significant effect on brand value. 6. memorable tourist experience has a significant effect on affective commitment through perceived value. 7. memorable tourist experience has a significant effect on brand value through affective commitment. The limitation of this study is that most tourists prefer to visit the Breksi cliffs as one of the tourist village tour packages. Tourists do not choose tour packages that live in tourist villages in order to blend in with the community. Future research should consider the tour packages taken in order to determine the right research variables Keywords: Rural destination, Memorable Tourist Experience, affective commitment, Perceived Value. Brand Value Share Link | Plain Format | Corresponding Author (Danang Yudhiantoro Yudhiantoro)

220	Social Science	ABS-151
CHATGPT: A DIALOGUE BETWEEN TECHNOLOGY AND A HIGHER OF EDUCATION CHANGE IN THE FUTURE Basuki Agus Suparno, Edwi Arief Sosiawan Christina Rochayanti Magister Program in Communication Science Universitas Pembangunan Nasional Veteran Yogyakarta Abstract ChatGpt is one of technology forms which unify AI (Artificial Intelligent), system thinking, cybernetics, robotic, data and information being digital platform and software which it can be functioned to help difficulties in related to lack information, knowledge, data, coding, formula, frame of thought, schema or model. By using ChatGpt, conversation can be conducted as if someone perform question and then ChatGpt answer and provide a solution. Consequently, existence of ChatGpt affects to many directions of human life including in education system especially in a Higher of Education. There are two crucial component in the campus who can exploit ChatGpt for their assignments and duties. First student, ChatGpt available can be functioned to assist in finishing papers, final project, article for journal and making academic report. Secondly lecturers can also exploit ChatGpt for article writing, research, and teachings. However, at the least, there are three factors which determine how ChatGpt available can be maximized for academic and administrative affairs in Higher of Education as following a: a) an opportunity- b) creativity- and c) authenticity. Based on in depth interviews and phenomenology approach, this focuses on simultaneous among opportunity, creativity and authenticity which shape students and lecturers when they function ChagGpt and in turn, will shape existence of a higher of education in the future. Keywords: ChatGpt, Artificial Intelligent, Opportunity, Creativity, Authenticity, A Higher of Education Share Link | Plain Format | Corresponding Author (Basuki Agus Suparno)

221	Social Science	ABS-154
The Changing of Japan Defence Policy Under Kishida: Indo Pacific Strategy? Erna Kurniawati, Sri Issundari, Sri Harjanti Universitas Pembangunan Nasional Veteran Yogyakarta Jl. Babarsari no 2 Tambakbayan Yogyakarta Abstract This study aims to describe the changes in Japan^s defense policy in the Fumio Kishida era, focusing on the Indo-Pacific Strategy. Japan is urged to do more to uphold international peace for several reasons, despite the Constitution and pacifist organizations in Japan providing barriers to Japan^s military strategy. This research is descriptive qualitative to outline how Japan^s defense strategy changed under Kishida, emphasizing the Indo-Pacific Strategy. Data was gathered using an analysis of the literature. The findings of the investigation show that changes in Japan^s defense policy were motivated by further increasing its international role in the framework of a free and open Indo-Pacific. The actions carried out include multilateral collaboration with ASEAN, Quad, and other regional cooperation, as well as bilateral initiatives to reinforce the US-Japan security partnership. Keywords: Japan^s defense policy- Indo-Pacific Strategy- Fumio Kishida Share Link | Plain Format | Corresponding Author (Sri Issundari)

222	Social Science	ABS-160
Development Strategies and Implementation of Circular Economics in MSMEs and Cooperatives Sriyono (1), Mohamad Irhas Efendi (2), Indah Kartika Sandhi (3*) UPN Veteran Yogyakarta Abstract After Pandemic, MSMEs and Cooperatives in Indonesia growth very well. Meanwhile, the Indonesian people are starting concerned about the social and environmental impacts produced by MSMEs and Cooperatives. One of the Indonesian government^s efforts to deal with this problem is to pay great attention to circular economy issues. The circular economy is an economic system or model that aims to increase economic growth while maintaining the value of economic products, materials, and resources. Indonesia has even adopted the concept of circular economy into the vision and development strategy of the five priority sectors in the 2020-2024 National Medium-Term Development Plan (RPJM). The implementation of the circular economy is aimed at balancing economic benefits and the preservation of the natural environment. Meanwhile, MSMEs and Cooperatives in Indonesia still have limited access in the fields of skills, management, and marketing. MSMEs and Cooperatives need to have a development strategy and the ability to implement a circular economy so that MSMEs and Cooperatives can continue to exist and be sustainable in the market, so this research is important to implement. The research approach used is a qualitative approach. The research method chosen is descriptive analysis. The results of this research are in the form of a circular economy development strategy model for MSMEs and Cooperatives and its implementation. Keywords: Strategy- Circular Economy- MSMSEs- Cooperative Share Link | Plain Format | Corresponding Author (Indah Kartika Sandhi)

223	Social Science	ABS-164
Assessment and Development of Hotsprings Geotourism Around Lawu Mountains, Central Java, Indonesia Septyo Uji Pratomo1, Intan Paramita Haty1, Dian Rahma Yoni1, Rial Dwi Martasari2 1 Geological Engineering Department of UPN Veteran Yogyakarta 2 Geophysics Engineering Department of UPN Veteran Yogyakarta Abstract This study evaluates the geosite and geomorphosite potential of four hot spring locations around the Lawu Mountains: Bayanan, Ngunut, Balong, and Pablengan hot springs. The assessment focuses on five key parameters: scientific and intrinsic values, educational values, economic significance, conservation efforts, and additional values[1]. The results show that Pablengan has the highest potential for geotourism development, with an overall score of 67%, excelling in educational, conservation, and economic aspects. Bayanan also demonstrated substantial potential, particularly in conservation and education, scoring 52%. In contrast, Ngunut (37%) and Balong (38%) revealed lower scores, primarily due to limitations in economic and educational value, indicating a need for further improvement in these areas. To promote sustainable geotourism across these sites, several strategies are proposed, including enhancing environmental management, fostering community participation, increasing educational outreach, and improving conservation measures. Moreover, the development of diversified tourism products, such as wellness and adventure tourism, alongside stakeholder engagement and sustainable marketing, is essential for ensuring long-term success. These efforts aim to balance tourism development with the preservation of natural and cultural resources, positioning the Lawu Mountains^ hot springs as valuable geotourism destinations. Keywords: geothermal sites, geotourism, hot springs, Mount Lawu, sustainable development Share Link | Plain Format | Corresponding Author (Septyo Uji Pratomo)

224	Social Science	ABS-167
The Role of Financial Literacy, Bank Reputation, and Religiosity in the Adoption of Islamic Banking Products: A Study on BPD Syariah Customers in the Special Region of Yogyakarta Nilmawati(a*), R. Hendri Gusaptono(b), R. Heru Kristanto HC(c), Aguusalim(d) a) Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Yogyakarta b) Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Yogyakarta nilmawati[at]upnyk.ac.id c) Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Yogyakarta d) Faculty of Social and Political Science Abstract The main objective of this study is to examine the effect of Islamic financial literacy, religiosity, bank reputation, on the adoption of Islamic Bank products. The statistical analysis model uses multiple linear regression. The research sample is customers of BPD Syariah Indonesia in the Yogyakarta Region. Respondents are debtors or customers of BPD Syariah Indonesia in the Yogyakarta Region. The regression results show that Islamic financial literacy and Islamic bank reputation have a significant effect on the adoption of Islamic bank products. While religiosity does not influence the adoption of Islamic bank products Keywords: Islamic financial literacy, religiosity, bank reputation, adoption of Islamic bank products. Share Link | Plain Format | Corresponding Author (Nilmawati Nilmawati)

225	Social Science	ABS-168
Political Communication Vis a Vis Political Campaigns Susilastuti Dwi Nugraha Jati1)Adi Suprapto 2) Hastho Joko Nur Utomo3) Email 1)susilastuti@upnyk.ac.id 2) adi_soeprapto@upnyk.ac.id 3) hastho.joko@upnyk.ac.id 1)Departemen Of Communication Fisip UPN ^Veteran^ Yogyakarta 2) Departemen of Bisnis Admistration Fisip UPN ^Veteran^ Yogyakarta 3) Departemen of Bisnis Administrtaion Fisip UPN ^Veteran^ Yogyakarta Abstract This research tries to examine the political activities carried out by presidential candidates in the 2024 presidential election. Presidential Candidate Number 1 Anies Baswedan - Muhaimin Iskandar used the Desak Anis program which contained a two-way discussion between Indonesian Presidential Candidate Anies Baswedan and millennials and generation Z directly. . Meanwhile, candidate pairs Prabowo Subianto and Gibran Raka Bumi Raka use the Gemoy icon which appears in various mainstream media, new media, and even outdoor media. Based on the results of the study, Anis^s urging program is basically more accurately described as a political communication activity. If you look at Desak Anis^s broadcasts on social media, it appears that the activities carried out by this team are political communication at the political infrastructure level. Meanwhile, the Gemoy icon is a political campaign strategy that uses the bandwagon technique. As a result, the candidate pair Prabowo Subianto and Gibran Raka Bumi Raka won the 2024 presidential election. These results indicate that for the purposes of political contestation, candidates who run should prioritize creating political campaign strategies or propaganda to influence voters. Political communication is necessary but it takes time to get support from constituents. Keywords: Key words: political communication, political campaign, political contestation Share Link | Plain Format | Corresponding Author (Susilastuti Dwi Nugrahajati)

226	Social Science	ABS-169
Organizational Communication Strategy at Tourist-Friendly Places of Worship: A Study on GPIB Margo Mulyo Revta Fariszy, Yuseptia Angretnowati, Keny Rahmawati, Meike Lusye Karolus, Sauptika Kancana 1,2,4 Communication Department, UPN Veteran Yogyakarta 3 Business Administration Department UPN Veteran Yogyakarta Abstract This study aims to analyze the organizational communication strategy implemented by GPIB Margo Mulyo in its efforts to become a tourist-friendly place of worship. To enhance its tourism appeal, structured communication and effective strategies are necessary. This research employs a descriptive qualitative method to provide a detailed overview of the current conditions and communication strategies of GPIB Margo Mulyo. The collected data will be analyzed to identify the strengths, weaknesses, opportunities, and threats faced by the church in the context of tourism. This study is expected to offer strategic recommendations to increase the tourism appeal of GPIB Margo Mulyo through the optimization of organizational communication both internally and externally. With this approach, it is hoped that GPIB Margo Mulyo can develop an effective communication strategy to attract more tourists and strengthen its position as an attractive religious tourism destination in Yogyakarta. Keywords: organizational communication strategy, GPIB Margo Mulyo, Partnership Collaboration, Tourism Branding Share Link | Plain Format | Corresponding Author (Yuseptia Angretnowati)

227	Social Science	ABS-171
CULTIVATION OF GUPPY FISH BASED ON ECO GREEN TOURISM IN THE DEVELOPMENT OF ENVIRONMENTALLY CONSCIOUS TOURISM AND INCREASING THE ECONOMIC INCOME OF THE KAJII TOURISM VILLAGE COMMUNITYs Sample Abstract Sujatmika, Budiarto, Dwi Hari Laksana Universitas Pembangunan Nasional Veteran Yogyakarta Abstract The aim of this research is to determine the improvement of the community^s economy and advance the region by encouraging the acceleration of development, economic growth by exploring regional potential and advantages through developing creative strategies for cultivating eco-green Guppy Fish to realize an increase in the variety, quality and quantity of cultivated ornamental fish. Decorative guppies will become an attractive tourism product and become a new superior variety product for the Kajii Tourism Village. This research design is descriptive quantitative and qualitative research. The type of data in this research uses screening and identification data for those involved in creative industries with value of Local Wisdom obtained by means of surveys, distributing questionnaires, observations and interviews. Simulation material data for model instructors was prepared by means of a Forum Group Discussion with the relevant Government Department, Pokdarwis, Kajii Ornamental Fish Educational Tourism Village, Pandak, Bantul, DIY. Data about the abilities of instructors implementing the model were collected using questionnaires, interviews and observations. Data on operational implementation plans for the model were obtained through interviews, observations and questionnaires. Keywords: Guppy Fish Cultivation, Tourism Development, Economic Improvement, Tourism Village Share Link | Plain Format | Corresponding Author (Sujatmika -)

228	Social Science	ABS-172
STRENGTHENING HR IN SUPPORTING THE COMMUNICATION STRATEGY OF UPANAT SANDALS AS A PRODUCT ICON OF BOROBUDUR TO INCREASE INCOME OF TOURISTS IN THE BOROBUDUR AREA Sri Kussujaniatun, Anis Siti Hartati, Indah Widowati Universitas Pembangunan Nasional Veteran Yogyakarta Abstract The aim of this research is to find out how to increase the income of upanat sandal MSMEs in the future so that the community^s economy will improve and advance the region by encouraging accelerated development, regional excellence through strengthening the competitiveness of creative industries based on local wisdom in strengthening human resources towards optimizing the production of upanat sandals and the use of digital media in strategy upanat sandals marketing communications. The research subjects were creative economy tourism business actors in the Borobudur area. The research steps began with collecting data related to creative economy tourism business actors, both the number of business actors and the production of Upanat sandals, assistance with consultations on strengthening human resources for Upanat sandal business actors related to increasing motivation in increasing production of Upanat sandals, preparing marketing communication strategy models to increase industrial competitiveness. creative based on local wisdom. Data collection techniques used observation, interviews, and FGD. Data analysis uses integrated techniques between quantitative and qualitative descriptive approaches. Keywords: Strengthening Human Resources, Communication Strategy, Upanat Sandals, Increasing Income Share Link | Plain Format | Corresponding Author (Sri Kussujaniatun)

229	Social Science	ABS-173
The Significance of Indonesia-Malaysia Gendered Counter Terrorism Cooperation: Challenges and Opportunities Meilisa Jibrani, Machya Astuti Dewi, Melaty Anggraini, Iva Rachmawati, Herlina Jayadianti Department of International Relations Universitas Pembangunan Nasional Veteran Yogyakarta, Department of International Relations Universitas Pembangunan Nasional Veteran Yogyakarta, Department of International Relations Universitas Pembangunan Nasional Veteran Yogyakarta, Department of International Relations Universitas Pembangunan Nasional Veteran Yogyakarta, Department of Informatics Universitas Pembangunan Nasional Veteran Yogyakarta Abstract This paper examines the significance of gendered counter terrorism cooperation between Indonesia and Malaysia. The rising threat of women terrorism in both countries underscores the urgent need for a gendered approach to counter terrorism efforts. This research uses a qualitative approach by conducting in-depth interviews with government officials, civil society organizations, and former women ISIS sympathizers. This article is divided into explanations in the form of a significant gap in existing counter terrorism strategies, particularly regarding gender and explains the limitations of gender-neutral counter terrorism strategies. The findings underscore the urgent need for a gender-sensitive approach to address the root causes of women involvement in terrorism effectively and to prevent future radicalization. In conclusion, the findings also highlight the potential of gender-based analysis to inform the development of more effective counter terrorism strategies that can be applied in the case of Indonesia and Malaysia. Keywords: Counter terrorism, gender, women terrorism, Malaysia, Indonesia Share Link | Plain Format | Corresponding Author (Machya Astuti Dewi)

230	Social Science	ABS-174
The Role of Social Media Usefullness and Information Quality with Trust as Mediation in Influencing Tourist Intention 1st Abdul Ghofar1, 2nd Gunawan Nusanto2, 3rd Hery Sutanto3, 4th Muktiarya Yodhatama4, 5th Windy Anindya Pamuji, 6th Trisna Adisti6 (123456) Universitas Pembangunan Nasional Veteran Yogyakarta Abstract This study aims to examine the influence of social actions and the usefulness of social media on tourist intention, with trust serving as a mediating variable. In the increasingly digital landscape, social media has become a critical platform for disseminating information and shaping consumer behavior, including in the tourism sector. This research was conducted with a sample of 100 respondents, all of whom are active users of social media and have previously traveled. The data were analyzed using Structural Equation Modeling (SEM) to test the proposed relationships among variables. The results reveal that all hypotheses are supported, indicating that social actions on social media significantly influence both trust and tourist intention Keywords: Social media- usefulness of social media- rural destination Share Link | Plain Format | Corresponding Author (Abdul Ghofar)

231	Social Science	ABS-180
Organized Civil Society Response to the Dynamics of Authoritarian Populism in the 2024 Election: A Study of the Academic Community Movement Yuseptia Angretnowati, Kartika Ayu Ardhaniswari, Sauptika Kancana UPN Veteran Yogyakarta Abstract This research aims to explore civil society^s response to various electoral political events related to the phenomenon of authoritarianism in the context of the 2024 elections, by linking it to the concept of political hegemony. In this case, electoral authoritarianism is maintained through the effective practice of populism. If this trend continues, the political regime has the potential to establish or maintain its political hegemony. Political hegemony does not occur spontaneously, but rather through the mobilization of electoral discourse narratives that are formed through authoritarian populist rhetoric and narrative construction, which aims to win voter support. This process is supported by a growing political campaign industry. Civil society^s response to authoritarian populism reflects the dynamics of resistance, where civil society plays a role in influencing and shaping public opinion and fighting for democratic values and political alternatives. The study was conducted on campus movements in guarding the 2024 elections. Thus, understanding civil society^s response enriches insight into how political hegemony is built and challenged in an authoritarian political context. This research contributes to expanding understanding of contemporary political dynamics and the role of civil society in confronting authoritarianism and political hegemony. Keywords: 2024 election, authoritarian populism, poilitical naratives, radical democracy, academic societies Share Link | Plain Format | Corresponding Author (Yuseptia Angretnowati)

232	Social Science	ABS-181
Please Just Try Government Destination Branding Strategy of the Cosmological Axis of Yogyakartato Submit This Sample Abstract PleaseKartika Ayu Ardhanariswari 1*, Iva Rachmawati2, Retno Hendariningrum3, Krisnandini Wahyu Pratiwi 4 Just Try to Submit This Sample Abstract 1Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Jl. Babarsari 2, Yogyakarta 55281, Indonesia 2Department of International Relations, Faculty of Social and Political Sciences, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Jl. Babarsari 2, Yogyakarta 55281, Indonesia 3Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Jl. Babarsari 2, Yogyakarta 55281, Indonesia 4Department of Management, Faculty of Economics and Business, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Jl. Babarsari 2, Yogyakarta 55281, Indonesia Abstract This study focuses on the government communication strategies on destination branding of the Cosmological Axis of Yogyakarta, known as Sumbu Filosofi, which represents the UNESCO heritage site of Yogyakarta. This study employs a qualitative research methodology, utilizing content analysis of social media posts from official government accounts related to Yogyakarta. Data collection involved selecting and analyzing a representative sample of posts, focusing on elements such as visual content, captions, hashtags, engagement metrics, and user interactions. Additionally, in-depth interviews with key stakeholders. The communication strategies of the government in destination branding the Cosmological Axis of Yogyakarta are not only aimed at promoting the city^s cultural and historical heritage but also at reinforcing the city^s identity, raising awareness of the importance of cultural preservation, and integrating philosophical values into sustainable urban development. Keywords: PleaDestination Branding, Government, Cosmological Axis of Yogyakartase Just Try to Submit This Sample Abstract Share Link | Plain Format | Corresponding Author (Kartika Ayu Ardhanariswari)

233	Social Science	ABS-183
Perception of Starbucks^ Corporate Social Responsibility by Consumers During the Israeli-Palestinian War Medi Trilaksono Dwi Abadi, Virginia Ayu Sagita, Nurul Retno Hapsari, Ida Susi Dewanti, Marcia Adeline, Salma Nida, Dewi Muktiwijayanti Department of Communication Sciene, Universitas Pembangunan Nasional Veteran Yogyakarta Department of Business Administration, Universitas Pembangunan Nasional Veteran Yogyakarta Abstract Israel-Palestine is one of the longest and most complex geopolitical conflicts in modern history. The early 20th century struggle between Jewish and Palestinian Arab populations in the Middle East centred upon territorial, patriotic, and religious disputes.The effects of this war extend beyond Israel and Palestine to global politics and international affairs. The impact of this war on multinational companies like Starbucks that are involved in the political and social activity is frequently neglected yet significant. The conflict has caused wars, intifadas, and bloodshed that have affected millions. Continuing this topic has sparked global discussions on human rights, state sovereignty, and international law. This issue divides the international community, since various nations and organisations take different stances. This global split is visible in consumer behaviour and corporate actions, particularly those with ties to either side of the issue. In October 2023, a new wave of Israeli-Palestinian war sparked a dramatic drop in Palestinian and Israeli financial markets, as well as global fear and economic instability. The intensification of the Palestinian-Israeli conflict has also led to boycotts of Israeli corporations, notably Starbucks. Starbucks was an early Seattle coffee brand. Starbucks now has 38,000 stores globally. Indonesia has 59 cities with 500+ shops.This research uses qualitative methods. Many informants who met the requirements were interviewed for data collection. Purposive and random selection strategies were used to approach Starbucks Yogyakarta informants. Keywords: Starbucks, Israeli-Palestinian, Perception, CSR Share Link | Plain Format | Corresponding Author (Salma Nida)

234	Social Science	ABS-192
Challenges in Implementing Manual and Digital Vote Counting Methods in Elections: A Comparative Analysis Rudi Wibowo, Edwi Arief Sosiawan, Ratnawati UPN Veteran Yogyakarta Abstract The most important and crucial stage in a general election is the vote counting stage, when all the votes that have become the people^s voting rights are counted and recapitulated to determine the people^s representatives and leaders who will sit in government seats. For decades, the vote counting system in Indonesia has used a manual method that is quite time-consuming. Therefore, by utilising technological developments, digital tools such as SITUNG and SIREKAP have emerged to process vote recapitulation results more quickly and efficiently. In addition, by using digital systems, the public can easily access and monitor vote count results in real time, ensuring transparency and accountability for the public. However, a comparative analysis is needed because the implementation of digital systems sometimes experiences obstacles in the form of uneven internet access in some remote areas and concerns about data security compared to manual counting even though it takes a long time. Keywords: Vote Counting General Election, SIREKAP, Digital, Technology Share Link | Plain Format | Corresponding Author (EDWI ARIEF SOSIAWAN)

235	Social Science	ABS-196
Exploring Sentiments and Emotional Modeling in Digital Communication among Generation Z Junior High School Students in Yogyakarta Edwi Arief Sosiawan, Ratnawati, Rudi Wibowo UPN Veteran Yogyakarta Abstract This study investigates the sentiments and emotional modeling in digital communication among Generation Z middle school students in Yogyakarta. Bullying and irresponsible use of online media are major concerns affecting students^ mental, emotional, and social well-being. Employing a qualitative approach with a constructivist-interpretive tradition, data were collected through in-depth interviews and document analysis, supplemented by a quantitative survey to capture descriptive data on students^ online behavior. The findings are anticipated to highlight significant instances of cyberbullying and emotional distress, revealing critical factors that influence students^ digital communication. The results are expected to align with existing theories on the negative impact of cyberbullying while challenging the effectiveness of current anti-bullying policies. This study underscores the necessity of comprehensive anti-bullying measures and media literacy education to promote healthy and responsible online behavior. By integrating and extending previous research, the study aims to offer valuable insights for educators and policymakers to develop more effective strategies for managing digital communication and cyberbullying in middle schools, thus connecting with existing theories on the detrimental effects of cyberbullying and highlighting the need for improved measures to ensure safer online environments for students. Keywords: Generation Z, digital communication, cyberbullying, emotional modeling, media literacy Share Link | Plain Format | Corresponding Author (EDWI ARIEF SOSIAWAN)

236	Social Science	ABS-197
SOCIAL MEDIA USAGE AS LEARNING MEDIA FOR FIRST-YEAR STUDENTS IN AGROTECHNOLOGY UPN VETERAN YOGYAKARTA Ellen Rosyelina Sasmita, Tuti Setyaningrum*, Arif Umami, Nova Wahyu Pratiwi, Danar Wicaksono, Herdiana Anggrasari, Cameilia Luthfiana Al Kahfi UPN VETERAN YOGYAKARTA Abstract Students are one of the active social media users. Social media has a strategic role as an effective communication medium for students, including education delivery. This study aimed to understand the habits of first-year students at the Department of Agrotechnology, Universitas Pembangunan Nasional Veteran Yogyakarta, regarding social media usage. This study uses a quantitative approach with a basic descriptive-analytical method. Data was collected online with a total of 176 respondents. Short videos on Instagram, YouTube, and TikTok were preferred by the. Most students (65%) use social media at night from 18:01 to 22:00. The most official social media followed by the students were those from the department (97%), university (82%), and student organizations at the department level (77%). Keywords: social media, student, behavior Share Link | Plain Format | Corresponding Author (Danar Wicaksono)

237	Social Science	ABS-200
Start Up Organic Fertilizer Business: Viewed from SWOT Analysis Sri Dwi Ari Ambarwati (a)*, Mohamad Irhas Effendi (b), Muhammad Kundarto (d), Windy Anindya Pamuji(d) (abcd) Universitas Pembangunan Nasional Veteran Yogyakarta Abstract This research is a continuation of Matching Fund research in 2023. The aim of this research is to conduct a SWOT analysis for starting up an organic fertilizer business. This research design is descriptive quantitative using SWOT analysis. The research object is an organic fertiliser industry pilot in Sleman. The development carried out is the commercialisation of organic fertiliser to support the economic improvement of the community as a contributor to organic waste and the development of fertiliser industry start-up. The results of the SWOT analysis stated that the scores for the highest challenge strengths were government support and lack of public awareness. This study found evidence that economically the organic fertiliser start-up business is promising and despite the constraints of public awareness is still low both in terms of acceptance of organic fertiliser manufacturing technology and the use of organic fertiliser compared to chemical fertiliser. Keywords: Strength, Weakness, Opportunity. Treath, Organic Fertilizer, SWOT Share Link | Plain Format | Corresponding Author (Sri Dwi Ari Ambarwati)

238	Social Science	ABS-202
Oversharing on social media among Generation Z Dr. Muhammad Edy Susilo, M.Si- Prayudi, MA, Ph.D- Mangaras Yanu, M.Eng Universitas Pembangunan Nasional Veteran Yogyakarta Abstract PThe phenomenon of oversharing on social media has emerged as a significant behavioral trend among Generation Z. This study investigates the factors contributing to this behavior, examining the psychological, social, and technological influences that drive Generation Z to disclose excessive personal information online. Utilizing a mixed-methods approach, including surveys and in-depth interviews, the research aims to understand the motivations and consequences of oversharing. The findings indicate that the need for social validation, fear of missing out (FOMO), and the desire for a digital presence significantly influence oversharing behaviors. Additionally, the study highlights the role of social media platforms^ design and features, such as likes, comments, and sharing functionalities, in encouraging such disclosures. While oversharing can enhance social connections and provide a sense of belonging, it also poses risks, including privacy breaches, cyberbullying, and mental health issues. The research suggests that media literacy education and awareness campaigns could mitigate these risks by promoting responsible social media usage among Generation Z. This study contributes to the broader understanding of digital behavior patterns in contemporary society and offers insights for educators, parents, and policymakers aiming to foster healthier online environments. The implications of these findings underscore the importance of developing strategies that balance the benefits of social media engagement with the need to protect users^ privacy and well-being. Further research is recommended to explore the long-term impacts of oversharing on Generation Z and to identify effective interventions for promoting digital resilience. Keywords: Oversharing, social media, Generation Z Share Link | Plain Format | Corresponding Author (Muhammad Edy Susilo)

239	Social Science	ABS-204
Effect of Social Capital, Dynamic Capabilities And Entrepreneurial Competence: The Performance of Tourism SMEs In Yogyakarta Sri Dwi Ari Ambarwati (a)*, Mohamad Irhas Effendi (b), Agus Ristono(c) (abc) Universitas Pembangunan Nasional Veteran Yogyakarta Abstract The tourism sector is considered to have a significant share in the country^s foreign exchange earnings, including in the creation of employment opportunities. The purpose of this study is to analyze the impact of online-offline social capital, dynamic capabilities and entrepreneurial competence on the performance of tourism SMEs in Yogyakarta. This research is a combination of quantitative and qualitative research. Respondents are actors and managers of the tourism sector in DIY with a total of 300 respondents, consisting of tourism industry managers. The analytical tool used is Multiple regression Smart PLS. All hypotheses proposed are supported. The contribution of this research, contributing to the development of literature on entrepreneurial social capital both online and offline and the dynamic capabilities of tourism SMEs actors in relation to tourism performance and on the development of science on tourism entrepreneurship, networks and social capital by understanding online and offline configurations that have implications for business performance. Keywords: offline social capital- online social capital- dynamic capabilities- entrepreneurial competence- SME performance Share Link | Plain Format | Corresponding Author (Sri Dwi Ari Ambarwati)

240	Social Science	ABS-207
Redefining Border Security: Indonesia^s Health Diplomacy Perspective in the Post-Pandemic Era Ludiro Madu (a*), Aryanta Nugraha (a), Yudhy Widya Kusumo (b) a) Department of International Relations, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Indonesia *ludiro.madu[at]upnyk.ac.id b) Department of Public Relations, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Indonesia Abstract This study examines the redefinition of border security in Indonesia through the lens of health diplomacy in the post-pandemic era, with a focus on Indonesia^s engagement with Timor-Leste. The COVID-19 pandemic has catalyzed a paradigm shift in border management, necessitating the integration of health security considerations into traditional border control frameworks. Using a qualitative approach combining in-depth interviews and document analysis, this research investigates how Indonesia is navigating the complex interplay between health imperatives, conventional security concerns, and diplomatic strategies in its border regions. The study employs a theoretical framework that synthesizes multi-track diplomacy and human security perspectives to analyze the evolving dynamics of border health security. Findings reveal a significant transformation in Indonesia^s border security paradigm, characterized by increased investments in health infrastructure, revised border crossing protocols, and enhanced bilateral cooperation with Timor-Leste on health security matters. The research contributes to the broader understanding of how middle powers in the Global South are adapting their border security and diplomatic practices in response to emerging global health challenges. It also introduces the concept of ^adaptive health diplomacy^ to capture the dynamic nature of Indonesia^s diplomatic engagement in border health security. Keywords: Border Security- Health Diplomacy- Covid-19, Indonesia- Timor Leste Share Link | Plain Format | Corresponding Author (Ludiro Madu)

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