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1	Applied Linguistics	ABS-55
Meeting Teachers^ and Students^ Needs: Developing a Contextual Teaching-Based Digital Assessment Model to Enhance Higher-Order Thinking Skills (HOTS) Nina Sofiana, Santi Andriyani, Husni Mubarok, Erna Zumrotun, Shukor Sanim Mohd Fauzi, Mohammad Hafiz Bin Ismail Universitas Islam Nahdlatul Ulama Jepara, Indonesia Universiti Teknologi Mara, Malaysia Abstract This study investigates the needs of students and lecturers concerning a digital assessment model designed to enhance Higher-Order Thinking Skills (HOTS) through a Contextual Teaching and Learning (CTL) framework. Addressing gaps in the integration of technology in education, the research explores how digital assessments can support critical thinking and practical application in higher education settings. Using a cross-sectional survey design, data were collected from 106 students and 21 lecturers in education departments across Central Java, Indonesia. Participants were selected based on purposive sampling, with lecturers having a minimum of five years of teaching experience. The findings reveal that students prioritize assessments that align with real-life scenarios, foster creativity, and are user-friendly. They also highlight the need for tools that support problem-solving and analytical skills. Lecturers emphasized the relevance of digital tools to pedagogical goals, the importance of professional development, and the necessity of addressing infrastructure challenges, such as connectivity and device availability. These results suggest that integrating HOTS-based assessments with CTL can bridge theoretical and practical learning, enhancing engagement and educational outcomes. The study contributes to educational technology by offering a dual perspective from students and lecturers, providing actionable insights for developing innovative digital assessments. Implications for practice include the need for professional training programs, improved infrastructure, and collaboration between educators and developers to design user-centered tools. Future research should explore the integration of advanced technologies and expand the scope to diverse educational contexts to validate and refine the proposed model. Keywords: Higher-Order Thinking Skills, Digital Assessment Models, Contextual Teaching and Learning Share Link | Plain Format | Corresponding Author (Nina Sofiana)

2	Art and Innovation Design	ABS-27
Motif Design as a New Icon and Visual Identity to Realize Unisnu Jepara^s Excellence Tristan Alfian, Mahmudatus Sa^diyah Universitas Islam Nahdlatul Ulama Jepara Abstract UNISNU Jepara faces challenges in creating a unique and different visual identity from other institutions. The current visual identity may not reflect the richness of Jepara^s local culture or its deep Islamic character. With many universities competing to attract prospective students, having a visual identity that stands out and reflects UNISNU^s unique values &#8203-&#8203-is essential. As an Islamic institution, it is important for UNISNU to show a strong Islamic identity in its visual design, which may not have been fully explored. To increase industrial competitiveness, visual identity design is essential. Visual identity is the first face that will be recognized by the public when a brand appears on the surface. A strong and cohesive visual identity can increase UNISNU^s competitiveness at the regional and national levels, attracting more prospective students and collaborations outside the campus. Creating a strong and unique visual identity by developing motif designs that reflect the richness of Jepara^s local culture and UNISNU Jepara^s Islamic values. This research is expected to be able to answer the existence of a new motif design for UNISNU Jepara in order to have its own visual identity that has a strong Unique Selling Preposition and Positioning value. The output of this research is in the form of a national journal sinta 6, the additional output is in the form of a new motif design for UNISNU Jepara. Keywords: Motif Design, Visual Identity, UNISNU Jepara Share Link | Plain Format | Corresponding Author (Tristan Alfian)

3	Artificial Inteligent	ABS-26
Creative promotional media design ^Below The Line Augmented Reality^ for UMKM Jepara Twin Fish products Tristan Alfian, Mahmudatus Sa^diyah Universitas Islam Nahdlatu Ulama Jepara Abstract Jepara Regency is an area that has quite large fish resources. This large fish potential needs to be managed in order to produce processed products that have high economic value. One of them is the Kembar fish processed UMKM which is included as a typical Jepara food. The current problem is that the processed Kembar fish product is not yet widely known to the public. This is due to the lack of creative promotional media that is carried out. The method implemented to overcome this problem is to implement the design of creative promotional media ^Below The Line Augmented Reality^ for Jepara Kembar fish product UMKM. Creation of creative media Below the Line, namely below-line media such as brochures, souvenirs, posters, billboards, packaging, product catalogs, all of which contain Augmented Reality (AR). So that it has an impact on increasing Brand Awareness on the Kembar UMKM product itself. An interesting promotional concept is a strategy to increase the competitiveness of UMKM so that it has an impact on increasing sales turnover. The output of this community service program is a Below The Line promotional media tool based on Augmented Reality and the use of technology-based media as a marketing medium. This is a unique positioning for twin UMKM because no UMKM in Jepara has ever used this promotional media. Keywords: Twin UMKM processed fish, Media Below the Line, Augmented Reality Share Link | Plain Format | Corresponding Author (Tristan Alfian)

4	Communication	ABS-47
Digital Literacy to Overcome Bullying in Primary School Students Mahfudlah Fajrie (a*), Muhammad Nashrul Haqqi (b), Khoirul Muslimin (c) a,b,c) Universitas Islam Nahdlatul Ulama Jepara Jalan Taman Siswa, Tahunan, Jepara, Indonesia Abstract This research is important to maintain children^s mental health from an early age and prevent bullying by children at school. The aim of this research is firstly, to determine and analyze the digital literacy skills of elementary school children in dealing with bullying at school. This is a preventive effort to prevent bullying which can damage children^s mental health. Second, to find out the mental health of elementary school children in responding to bullying cases at school. The research method used is qualitative with a phenomenological approach, with stages of determining the school as the research object and research informants, observation, interviews, FGD and documentation. Field results show that the factors causing bullying in elementary school children are group factors, family factors, environmental factors, mass media factors and self-esteem factors. The results of the research will be used as a reference for creating a communication model to develop children^s digital literacy with the help of multimedia. Keywords: mental health- Digital literacy- Bullying Share Link | Plain Format | Corresponding Author (Mahfudlah Fajrie)

5	Communication	ABS-69
Digital Marketing Strategy on Basreng Sultan Bandung^s TikTok Account in Improving Brand Awareness and Brand Engagement Novita Adiba Rahmah(a), Andriyastuti Suratman(b*) Digital Business Department, Universitas Islam Indonesia Abstract This research analyzes the digital marketing strategy applied to the Basreng Sultan Bandung TikTok account to increase brand awareness and engagement. As a popular social media platform, TikTok allows businesses to reach a wider audience at a relatively low cost through creative content and collaboration with influencers. This case study uses a mixed methods approach that involves in-depth interviews with the marketing team and the TikTok Basreng Sultan Bandung account manager and analysis of engagement data (likes, comments, shares, and views) on the account. Keywords: TikTok, digital marketing, brand awareness, brand engagement Share Link | Plain Format | Corresponding Author (Andriyastuti Suratman)

6	Communication	ABS-71
Dynamics Da^wah in NU Jihad Resolution 1945 ( Critical Discourse Analysis To Script NU Jihad Resolution 1945 ) Murniati Unisnu Jepara Abstract Da^wah and jihad in Islamiyah its development experience dynamics and dialectics in accordance with context existing socioculture . Likewise , the call for jihad issued by Nahdlatul Ulama in defending the Unitary State of the Republic of Indonesia from colonization nation Japan and Sekutu who wanted control again the Republic of Indonesia. Jihad Asghar (Jihad with use weapons ) become decision strategic Nahdlatul Ulama with consideration that preaching missionary ( preaching) absolute movement enforced ,Because three reasons, First , the people muslim have strength creed and faith , Second , race muslim have strength unity and strong unity ( Quwwat al wahdah wa at tarabbut ), and the people muslim have strength For jihad in the way of Allah SWT ( Quwwat al Jihad ). Script The Jihad Resolution issued by NU in 1945 became strength race muslim For fight defend the integrity of the Republic of Indonesia from intervention the imperialists, with willing sacrifice soul, property and life. Critical Dissource Analysis ( CDA) a theories and methods used For do study empirical about relationships between discourse , development social and cultural in different domains . Critical discourse Analysis Norman Fairclough researcher use as approach For to reveal three problem- production process text process interpretation and practice discourse to text and practice socioculture to text script NU jihad resolution of 1945. Keywords: Da^wah, Jihad, Critical Discource Analysis Share Link | Plain Format | Corresponding Author (Murniati Murniati)

7	Communication	ABS-75
Strategies of Handling Out-of-School Children in Jepara Khoirul Muslimin, Santi Adriyani Universitas Islam Nahdlatul Ulama (UNISNU) Jepara Abstract This research aims to ascertain the strategies employed by the Handling Team for Out-of-School Children in Jepara to return to school funds or PKBM. The research method used descriptive qualitative data collection techniques, including observation, interviews, documentation, and field notes. This research employed triangulation techniques. The results of this research, entitled ^Strategies of Handling Out-of-School Children,^ are presented in several steps: (1) Coordination meeting with the Regent and OPD: (2) Launching the Yuk Sekolah Maneh Movement program- (3) Socialization of Handling Out-of-School Children- (4) Data Collection Training with SIPBM- (4) Confirmation of Out-of-School Children- (5) Returning Out-of-School Children- and (6) Activity Monitoring and Evaluation. Keywords: Out-of-School Students, Handling Share Link | Plain Format | Corresponding Author (Khoirul Muslimin Khoirul)

8	Decition Support System	ABS-22
Optimizing Detection and Stunting Prevention through SiD1A Application in Kecapi Village Joko Minardi (a*), Hamidaturrohmah (b), Yayan Adi Saputro (c), Fariza Yulia Kartikasari (d), Noor Azizah (e), Santi Andriyani (f) a) Faculty of Science and Technology, Universitas Islam Nahdlatul Ulama Jepara Jalan Taman Siswa Pekeng Tahunan Jepara 59451, Indonesia *joxmin[at]unisnu.ac.id b) Faculty of Tarbiyah and Teacher Science, Universitas Islam Nahdlatul Ulama Jepara Jalan Taman Siswa Pekeng Tahunan Jepara 59451, Indonesia c) Faculty of Science and Technology, Universitas Islam Nahdlatul Ulama Jepara Jalan Taman Siswa Pekeng Tahunan Jepara 59451, Indonesia d) Faculty of Health Sciences, Universitas Muhammadiyah Kudus Jl. Ganesha Raya No.I, Purwosari Kudus 59316, Indonesia e) Faculty of Science and Technology, Universitas Islam Nahdlatul Ulama Jepara Jalan Taman Siswa Pekeng Tahunan Jepara 59451, Indonesia f) Faculty of Tarbiyah and Teacher Science, Universitas Islam Nahdlatul Ulama Jepara Jalan Taman Siswa Pekeng Tahunan Jepara 59451, Indonesia Abstract Stunting is still a significant problem in Kecapi Jepara Village with high rates. The main causative factors include unbalanced nutritional intake, low birth weight, low maternal education, and suboptimal stunting prevention services. To overcome this problem, technology-based innovations such as the Stunting Detection Application (SiD1A) are applied to improve the competence of PKK and PKD partners in early detection of stunting prevention. This study aims to analyze the application of the sid1a application in supporting stunting prevention efforts in the village. This research method is descriptive quantitative with a survey approach to obtain factual data in the field. Data were collected through a 1-4 Likert scale questionnaire filled out by respondents, namely PKK and PKD partners in Kecapi village. Data analysis used the Miles & Huberman technique, including data reduction, data presentation, and conclusion drawing. The findings of this study indicate that the application of the SiD1A application has benefits and positive contributions to the competence of PKK and PKD partners in conducting stunting detection and prevention which includes technical skills with a percentage of 84% strongly agreeing and 16% agreeing. While conceptual skills with a percentage of 82% strongly agree and 18% agree. While the human skill aspect with an average percentage of 85% strongly agree and 15% agree. These results show improvements in technology utilization, data management, and partner motivation in managing the handling and prevention of stunting. This research shows the importance of technology integration in public health programs to support stunting prevention efforts Keywords: SiD1A Application- Stunting Detection- Competency- Stunting Prevention- Technology Share Link | Plain Format | Corresponding Author (Joko Minardi)

9	Decition Support System	ABS-59
Pepper Plant Disease Detection Using Dempster Shafer Gubtha Mahendra Putra, Laila Mega Azrina, Anindita Septiarini, Muhammad Rivani Ibrahim, Fatkhul Hani Rumawan, Karima Azzahra Karim, Heliza Rahmania Hatta, Kaysa Adara Karim, Mohammad Zahir Zikri Hatta Mulawarman University, Samarinda, Indonesia Telkom University, Bandung, Indonesia Universitas Terbuka, Jakarta, Indonesia Abstract Pepper or Piper nigrum L, is one spice plant widely found in Indonesia. Pepper is a mainstay export commodity in Indonesia. However, pepper production is uncertain, sometimes up and sometimes down, which is influenced by several factors- one of the causes is pests and diseases. For some farmers, identifying pests and plant diseases is difficult. Therefore, it is necessary to have an expert system application for detecting pepper plant pests and diseases. The Dempster Shafer method is expected to provide information about pests and diseases in pepper plants. The Dempster Shafer method is applied to determine and define the confidence level and reasonable function to evaluate a possibility. The data on the types of diseases used in this study amounted to 9, with 46 symptoms. Based on the study^s results using 60 data, this expert system produced an accuracy value of 96%. Keywords: Dempster Shafer- Diseases- Expert Systems- Pepper Plants Share Link | Plain Format | Corresponding Author (Heliza Rahmania Hatta)

10	Deep Learning	ABS-6
SCREENING ASESEMENT OF MORAL AND RELIGIOUS VALUES (NAM) IN EARLY CHILDREN AT TALENTA KUDUS KB Anita Afrianingsih (a*), Mufid (b), Dewi Pratiwi (c), Zulia Rohman (d), Endang Setya Nindha (e) Early Childhood Education Faculty of Tarbiyah and Education University Nahdlatul Ulama Jepara Abstract The aim of this research is to develop a screening tool for assessment of Moral and Religious Values (NAM) which can be used as a pre-learning aid for early childhood at KB Talenta Kudus. This tool is expected to facilitate teachers in identifying children^s moral and religious readiness before starting the formal learning process. This research uses the Research and Development (R&D) method with the ADDIE (Analyze, Design, Develop, Implement, Evaluate) development model. The results of the research show that the NAM screening tool is effective in increasing early childhood learning readiness, especially in the context of moral and religious learning. Keywords: Moral Values, Religious Values, Early Childhood, Screening Assessment, Learning Readiness Share Link | Plain Format | Corresponding Author (Anita Afrianingsih)

11	Deep Learning	ABS-21
Tahsin, Tafahhum, Tikrar, and Muraja^ah: Effective Strategies for Qur^anic Memorization Learning at Islamic Boarding School Bumi Kartini Jepara Ahmad Saefudin (a*), Chuldat Afroh (b) Universitas Islam Nahdlatul Ulama Jepara Jalan Taman Siswa Pekeng, Tahunan, Tahunan, Kab. Jepara, Jawa Tengah, 59427, Jepara. Telephone: (0291) 595320 Abstract This study aims to describe the implementation of the methods of tahsin, ta-fahhum, tikrar, and muraja^ah in the Qur^anic memorization process by tahfiz students at Boarding School Bumi Kartini Jepara. It also seeks to identify the fac-tors that support and hinder the implementation of these methods in the pesantren. The research employs a qualitative approach with a case study design. Data was collected through observations, interviews with the caretakers, tahfiz teachers, and students, and documentation. Data analysis followed Robert K. Yin^s data tri-angulation procedure to ensure the validity of the findings. The study results show that applying tahsin, tafahhum, tikrar, and muraja^ah methods is effective in helping students improve their memorization of the Qur^an. Key factors include personal motivation, parental support, teachers, and a conducive social environ-ment. However, there are also hindering factors, such as the heavy school sched-ule, laziness, and difficulty managing time for muraja^ah. The conclusion of this study indicates that the success of memorization is strongly influenced by the combination of internal and external factors, as well as the importance of con-sistent guidance from teachers and a supportive environment. The implications of this research suggest the importance of better time management and increased motivation for students to maximize the effectiveness of these methods in Quranic memorization. Keywords: Islamic Boarding School, learning strategies, Quranic Memorization, Tahfiz, Share Link | Plain Format | Corresponding Author (Ahmad Saefudin)

12	Deep Learning	ABS-51
YARU3DFPN LIGHTWEIGHT MODEL TRAINING STRATEGY WITH EXTENSIVE TRAINING DATA FOR OBTAINING A BRAIN TUMOR SEGMENTATION GENERALIZED MODEL Agus Subhan Akbar (a), Ahmad Hayam Brilian (b), Chastine Fatichah (c*), Alzena Dona Sabilla (d) a,d) Universitas Islam Nahdlatul Ulama Jepara, Jepara, Jawa Tengah, Indonesia b) Dinas Komunikasi dan Informatika Bojonegoro, Jawa Timur, Indonesia c) Institut Teknologi Sepuluh Nopember, Surabaya, Jawa Timur, Indonesia Abstract The generalization capability of brain tumor segmentation models poses significant challenges in handling variations in the number of lesions per scan, lesion size and location within the brain, differences in MRI scanners and protocols used, and demographic factors such as age and gender. BraTS- GoAT provides an extensive training dataset to address these challenges. However, training models on large datasets re- quires substantial computational resources to achieve the de- sired segmentation and generalization performance. This re- search proposes using the Yaru3DFPN architecture with a data partitioning strategy to train multiple models. The train- ing dataset is divided into five parts, and each is used to train a separate Yaru3DFPN model. Each model is trained for 100 epochs, resulting in five segmentation models. Ensembling the five models to segment the validation dataset achieves lesion-wise dice scores of 68.95, 74.85, and 70.28 for ET, TC, and WT areas, respectively. These results demonstrate promising performance for further development. Keywords: Yaru3DFPN, Lightweight Model Train- ing Strategy, Brain Tumor Segmentation, Ensemble Method Share Link | Plain Format | Corresponding Author (Alzena Dona Sabilla)

13	Digital Education	ABS-3
Implementation of Blended Learning-Based Management in Private Universities (A Multisite Study at Private Universities at Jepara and Kudus) Haryanto Haryanto Fakultas Tarbiyah dan Ilmu Keguruan Universitas Islam Nahdlatul Ulama Jepara Abstract This study aims to explain the implementation of blended learning-based learning management and the advantages of blended learning implementation at UNISNU Jepara and UMK Kudus. This research uses a qualitative approach with a case study design. This descriptive research was conducted in UNISNU Jepara and UMK Kudus Central Java. The participants are 35 lecturers, 30 students, and 5 IT staff. Data collection uses interview, observation, and documentation techniques. The data validity technique uses triangulation. Data analysis uses qualitative techniques. The research findings reveal that the management functions of blended learning-based English language learning at UNISNU and UMK Kudus encompass planning, implementation, monitoring, and evaluation, all while optimising the human and educational resources of each institution. UNISNU and UMK have facilities for e-learning, support systems, information technology, internet networks, and wifi, which are sufficient to carry out blended learning. The results of this research strengthen Aerio^s theory regarding the management functions of blended learning in higher education with several limitations. Resources include human resources (lecturers and students), learning materials, learning methods, and machines (software). The benefits of BL learning at the PBI UNISNU and UMK Kudus study programs felt by lecturers and students include increasing skills in online learning, literacy, lecturer-student interaction, and student participation. Keywords: implementation, blended learning, private university Share Link | Plain Format | Corresponding Author (Haryanto Haryanto)

14	Digital Education	ABS-5
Implementation of Digital Journaling in Building Literacy and Anti-bullying Attitudes of Students at SDN 3 Ujungbatu Santi Andriyani(a*), Hamidaturrohmah (b), Noor Azizah (c), Mohammad Khasan (d), Rizkysari Meimaharani (e) a) English Education, Nahdlatul Ulama Islamic University Jalan Taman Siswa, Pekeng Tahunan Jepara 59451, Indonesia *santi[at]unisnu.ac.id b) Elementary School Teacher Education, Nahdlatul Ulama Islamic University Jalan Taman Siswa, Pekeng Tahunan Jepara 59451, Indonesia c) Information System, Nahdlatul Ulama Islamic University Jalan Taman Siswa, Pekeng Tahunan Jepara 59451, Indonesia d) Faculty of psychology, muria kudus university Jl. Lkr. Utara, Kayuapu Kulon Gondangmanis Bae Kudus 59327, Indonesia e) Informatics engineering, muria kudus university Jl. Lkr. Utara, Kayuapu Kulon Gondangmanis Bae Kudus 59327, Indonesia Abstract Bullying is still an important issue that affects the character of elementary school students, including at SDN 3 Ujungbatu Jepara. The level of student awareness of anti-bullying attitudes is still low, which has an impact on less than optimal character building. This study aims to describe the implementation of digital journaling as an innovative media in building an anti-bullying culture while improving students literacy skills. This research uses descriptive qualitative method. Data were obtained through observation, interviews and document analysis from the principal, teachers and students of SDN 3 Ujungbatu Jepara. The results showed that the implementation of digital journaling had a positive impact on teachers ability to use educational technology as a medium of learning to instill literacy and anti-bullying values in students with a percentage of 87.5%. In addition, through digital journaling students conduct daily reflections by writing down experiences and expressing thoughts with a percentage of 88.5%. The implementation of digital journaling at SDN 3 Ujungbatu had an impact in building students anti-bullying attitudes, improving teachers technology skills, and instilling empathy and literacy values in students. Supporting factors for this implementation are teachers enthusiasm for technological innovation and the schools commitment to anti-bullying. However, the main challenges include limited technology facilities and teachers varying levels of digital literacy. This proves that a technology-based approach can be an innovative solution in addressing the issue of bullying in elementary schools Keywords: Digital Journaling- Literacy- Anti-bullying Attitude- Educational Technology- Elementary School Share Link | Plain Format | Corresponding Author (Santi Andriyani)

15	Digital Education	ABS-10
IMPLEMENTING SMART APPS CREATOR TO CREATE DIGITAL LEARNING MEDIA FOR TEACHERS OF ELEMENTARY SCHOOL Dina Amalia, Aliva Rosdiana, Aan Widiyono, Arie Zulkifli, Lola Aulia Putri Universitas Islam Nahdlatul Ulama Jepara Abstract Smart apps creator (SAC) is a software utilized to create educational media through both computer and mobile phones to facilitate teaching learning process in school. It has several advantages for developing interactive learning between teacher and students with Canva application assistance. There are 11 teachers of elementary school in SDN Lau Kudus are trained to create their creative and innovative teaching materials equipped with games. Throughout the training, the approach used is hands-on practice conducted actively by participants in creating every step of the process of making SAC. Group discussions are also an important part in allowing participants to exchange ideas and to experience in utilizing SAC features for various teaching materials. In addition, this training is project-based learning to encourage participants to complete relevant media projects. The result after conducting the project is found that through teachers as participants claimed having enlightened ideas, knowledge and skill improved increased 86,36% than pretest score of 38%. Besides, all participants were satisfied with the implementation of the training, both in terms of materials, instructors and infrastructure. They expect to conduct a sustaining training program as follow-up visits scheduled of community service. Keywords: Smart Apps Creator, Teachers of elementary school of SDN 5 Lau Kudus, project-based learning Share Link | Plain Format | Corresponding Author (Dina Amalia)

16	Digital Education	ABS-15
Development of a Pancasila Education E-Module Based on NoHaKi as a Medium to Enhance Civic Knowledge of Fifth-Grade Elementary School Students Muh Muhaimin (a*), Hamidaturrohmah (b), Nur Rohman (b). a) Elementary School Teacher Education, Universitas Islam Nahdlatul Ulama Jepara, Jl. Taman Siswa, Pekeng, Kauman, Tahunan, Kec. Tahunan, Kabupaten Jepara, Jawa Tengah 59451 *muhmuhaimin[at]unisnu.ac.id b)Faculty of Education and Teacher Training, Universitas Islam Nahdlatul Ulama Jepara, Jl. Taman Siswa, Pekeng, Kauman, Tahunan, Kec. Tahunan, Kabupaten Jepara, Jawa Tengah, Indonesia Abstract Pancasila education plays a vital role in shaping the nation^s character and instilling national values in students from an early age. However, the implementation of Pancasila education at the elementary school level faces challenges, particularly in the use of teaching materials that are less relevant to students^ individual needs and abilities. This study aims to develop a differentiated e-module based on NoHaKi (Non-Hakim) designed to enhance the civic knowledge of fifth-grade elementary school students. This research adopts the Research and Development (R&D) method using the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). The analysis phase identifies students^ and teachers^ needs for innovative teaching materials. The module is designed with a differentiated approach, allowing students to learn according to their styles and skill levels. Product validation was carried out by subject matter and educational media experts, while a limited trial was conducted with fifth-grade students in elementary schools.The results indicate that the differentiated e-module based on NoHaKi is effective in improving students^ civic knowledge. This is evidenced by a significant increase in pretest and posttest scores after using the module, as well as positive feedback from teachers and students regarding the module^s design and content. Thus, this e-module serves as a relevant alternative teaching material to support Pancasila education in elementary schools. Keywords: Differentiated E-Module- Pancasila Education- NoHaKi- Civic Knowledge- Elementary School Share Link | Plain Format | Corresponding Author (Muh Muhaimin)

17	Digital Education	ABS-16
Community Service Program: Digital Literacy Training to Combat Bullying Among Students at SDN 03 Kawak Jepara Syailin Nichla C.A (a), Naili Rofiqoh (b), Muh Muhaimin (b*), Hesti Nur Anggraini (b), Silvia Putri Isnaini (b) a) Primary School Teacher Education, Universitas Islam Nahdlatul Ulama Jepara, Jl. Taman Siswa, Pekeng, Kauman, Tahunan, Kec. Tahunan, Kabupaten Jepara, Jawa Tengah *muhmuhaimin[at]unisnu.ac.id b)Faculty of Tarbiyah and Teacher Training,Universitas Islam Nahdlatul Ulama Jepara, Jl. Taman Siswa, Pekeng, Kauman, Tahunan, Kec. Tahunan, Kabupaten Jepara, Jawa Tengah Abstract Bullying is a serious issue among elementary school students that can negatively impact their social and emotional development. To address this problem, the Community Partnership Program (PKM) was implemented at SDN 03 Kawak Jepara, focusing on digital literacy training as a strategy to combat bullying. This training aims to increase students^ awareness of various forms of bullying-verbal, physical, and social-and teaches digital literacy skills necessary for safe online interactions. The method used is Participatory Action Research (PAR), which involves the active participation of students and teachers in every stage of the activity. The evaluation results show an increase in students^ understanding of bullying and the importance of digital ethics. To ensure the sustainability of the program, it is recommended to develop training modules and collaborate with parents and the community. Further research is also needed to explore the relationship between digital literacy and bullying prevention so that these efforts can continue to evolve and adapt to the educational needs in the digital era. Keywords: Bullying- Digital Literacy- Bullying Comic Education- Elementary School Share Link | Plain Format | Corresponding Author (Muh Muhaimin)

18	Digital Education	ABS-18
THE EFFECTIVENESS OF STEM-BASED FLIPBOOK LEARNING MEDIA TO IMPROVE THE LEARNING OUTCOMES OF ELEMENTARY SCHOOL STUDENTS Syailin Nichla Choirin Attalina, Aan Widiyono, Erna Zumrotun, Rabi^ah Al-Adawiyah, Eli Septia Yolanda Universitas Islam Nahdlatul Ulama Jepara Abstract The Independent Curriculum requires teachers to have skills in utilizing technology as an effort to improve the quality of learning in schools. The focus of essential material in the Independent Curriculum is in-depth learning for basic competencies such as literacy and numeracy. One of the basic literacy is digital literacy. The current era is indeed a digital era that requires all fields to undergo digitalization, including the field of education, which must be followed by the adaptation of the abilities of teachers, especially elementary school teachers. In fact, there are still elementary school teachers who are still not technologically literate and not proficient in utilizing the latest applications that can be used to create learning media. The urgency of the research is motivated by the low learning outcomes of students caused by the lack of ability to understand the material, this must be overcome as an effort to improve students^ cognition. The objectives of this study are 1) to determine the learning outcomes of school students before and after the implementation of STEM-based flipbook learning media and (2) to determine the effectiveness of STEM-based flipbook learning media on improving the ability to understand material in elementary school students. This study uses a quantitative approach with a type of experimental research of one group pretest-posttest design. The research data collection technique uses a test technique with a research instrument in the form of an evaluation question sheet. Prerequisite tests (Normality and Homogeneity Test). The hypothesis test uses 1) the N-gain test to determine the improvement of learning outcomes before and after the implementation of STEM-based Flipbook learning media and 2) the t-test to determine the effectiveness of STEM-based Flipbook learning media in improving learning outcomes. The results of the study showed. The results of the study showed that the hypothesis test obtained a significance value of STEM-based flipbook learning media, which was 0.001. So it can be concluded that the use of STEM-based flipbook learning media can improve learning outcomes has a significance of 0.001 < 0.05, then Ho is rejected and Ha is accepted. So, it can be concluded that STEM-based flipbook learning media is effective in improving student learning outcomes. Keywords: STEM, Flipbook Learning, Outcomes Learning Share Link | Plain Format | Corresponding Author (Syailin Nichla Choirin Attalina)

19	Digital Education	ABS-20
PjBL-STEM-based Animal & Plants Metamorphosis Multimedia: A Teacher Field Study in Elementary School Aan Widiyono, Erna Zumrotun, Syailin Nichla Choirin Attalina Universitas Islam Nahdlatul Ulama Jepara Abstract This study aims to explore the application of Multimedia Animal & Plants Metamorphosis media based on Project-Based Learning (PjBL) and STEM approaches in science learning in elementary schools. This qualitative re-search was conducted in two elementary schools involving six teachers. Data collection methods were conducted through in-depth interviews and class-room observations. The results showed that this multimedia had a positive impact in improving students^ understanding of complex scientific concepts, such as animal and plant metamorphosis. The use of animation and simula-tion in this media makes it easier for students to understand the material and makes learning more interesting. In addition, it also increases students^ en-gagement and motivation in the learning process. Nonetheless, this study al-so identified challenges in its implementation, such as limited facilities, such as unstable internet connection, and the difficulties of some students who are not familiar with technology. This shows the importance of teacher assis-tance to ensure students can understand the material deeply. This research also provides recommendations for further development of interactive learn-ing media as well as training for teachers to optimize the use of technology in science learning. In the future, the development of technology-based learning media is expected to improve the quality of science learning in ele-mentary schools, especially in understanding difficult concepts. Keywords: Multimedia Animal & Plants Metamorphosis, Project-Based Learning (PjBL), STEM, science learning, elementary school students. Share Link | Plain Format | Corresponding Author (Aan Widiyono)

20	Digital Education	ABS-23
Development of Referral Marketing Model for New Student Admissions (PPDB) at Private Madrasah Aliyah in Central Java Try to Submit This Sample Abstract Muhammad Khoiruddin- M. Rifqy Roosdhani- Nurul Komariyatin- Jati Widagdo Universitas Islam Nahdlatul Ulama Jepara Abstract The development of referral marketing in New Student Admissions (PPDB) at private Madrasah Aliyah in Central Java represents a critical shift from conventional marketing approaches to more effective strategies for increasing institutional competitiveness. This study examines how private Madrasah Aliyah institutions, facing significant challenges in meeting enrollment targets across more than 760 schools in Central Java, can leverage referral marketing through both online and offline channels. The research identifies a comprehensive PPDB model that integrates multiple marketing channels: social media platforms (Facebook, TikTok, Instagram, and WhatsApp) and traditional networks (alumni, charismatic figures, life skills programs, boarding school systems, and local content. This model emphasizes the power of personalized recommendations and trust-based marketing, which has proven more effective and cost-efficient compared to conventional advertising methods. Data collected across different residencies in Central Java, including Banyumas, Kedu, Pekalongan, Semarang, Surakarta, and Pati, demonstrates varying adoption rates of these marketing channels. The study reveals that successful implementation of this integrated referral marketing approach can significantly increase new student enrollment numbers and enhance institutional competitiveness The research employs the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model to systematically develop and implement the PPDB strategy. A key innovation is the introduction of the PPDB agent system, which actively involves students, teachers, staff, and parents in the recruitment process. This comprehensive approach offers private Madrasah Aliyah institutions a structured framework for improving their student recruitment efforts while building stronger community engagement. Keywords: Referral Marketing- New Student Admissions (PPDB)- Private Madrasah Aliyah- Social Media Marketing Share Link | Plain Format | Corresponding Author (Muhammad Khoiruddin)

21	Digital Education	ABS-48
Developing Story-based Augmented Reality for Bullying Prevention in Pesantren Noor Azizah, Santi Andriyani, Azzah Nor Laila Universitas Islam Nahdlatul Ulama Jepara Abstract Bullying remains a critical issue in pesantren (Islamic boarding schools), adversely affecting students^ mental health and social dynamics. This research aims to develop a story-based augmented reality (AR) application to prevent bullying, employing the Research and Development (R&D) methodology with the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation) as its framework. The study integrates culturally relevant narratives with AR technology to create an engaging and interactive learning experience, fostering empathy and enhancing students^ conflict resolution skills. The ADDIE model guides the development process: (1) Analysis identifies bullying behaviors and user needs through surveys and interviews with educators, students, and psychologists- (2) Design involves creating storyboards and AR prototypes aligned with Islamic values and pedagogical principles- (3) Development focuses on producing the AR application and refining it through expert validation. Results demonstrate that the AR application enhances students^ understanding of bullying^s consequences and encourages pro-social behaviors. The findings underscore the ADDIE model^s utility in systematically designing impactful educational interventions, providing a scalable framework for addressing bullying in pesantren and similar educational settings. Keywords: Augmented Reality, Bullying, Pesantren, ADDIE Model, Prevention Share Link | Plain Format | Corresponding Author (Noor Azizah)

22	Digital Education	ABS-64
DIGITAL TRANSFORMATION AND GLOBAL TOURISM MEGATRENDS: TECHNOLOGICAL IMPLICATIONS FOR SUSTAINABLE DESTINATION AND TOURISM DEVELOPMENT IN INDONESIA Sapta Yulinar Maulidya1, Ratih Pratiwi2* Wahid Hasyim University Abstract Tourism competitiveness is an important concept in the global travel industry which is currently facing challenges in the era of digital transformation and global megatrends. This article focuses on the importance of sustainable tourism which involves economic, environmental and social aspects. Digital transformation, through the use of advanced technology such as travel applications and smart tourism concepts, is identified as the key to maintaining the competitiveness of tourist destinations amidst intense global competition. Adequate infrastructure and facilities, as well as environmentally friendly tourism practices, are important elements that support competitiveness. In addition, unique local culture and experiences provide significant added value for tourists, while high service quality ensures visitor satisfaction, and the involvement of local communities in destination development also plays an important role in increasing competitiveness. With a holistic approach that considers all these factors, destinations can strengthen their position in the international tourism market and drive sustainable growth. This paper provides an in-depth understanding of how destinations can navigate the challenges and opportunities to achieve competitive advantage in the ever-evolving tourism industry. Keywords: Digital transformation, sustainable tourism, tourism megatrends, destination competitiveness, tourism technology, smart tourism Share Link | Plain Format | Corresponding Author (Ratih Pratiwi)

23	Digital Education	ABS-65
Implementation of Digital Marketing Through Employee Development at CV. Aladdin Carpet Aldafa Oktariana (a), Andriyastuti Suratman (b*) Digital Business Department, Universitas Islam Indonesia Abstract This study aims to see how a private company^s digital marketing strategy is used to develop employees. Digital marketing has become one of the main components of contemporary marketing. Still, its success is highly dependent on the capabilities of its employees and their understanding of how to use digital engineering. This study investigates how a company develops its human resources through digital marketing training as part of its marketing strategy and how it affects its performance and results. The methods include in-depth interviews with managers and staff, case studies, and quantitative data analysis from the company^s marketing reports. This study shows that investment in employee development increases the effectiveness of digital marketing, customer engagement, and sales. This study found that employee development is critical in successfully implementing digital marketing. It can also be a valuable model for companies looking to optimize their digital marketing strategies. Keywords: human development, digital marketing Share Link | Plain Format | Corresponding Author (Andriyastuti Suratman)

24	Eco-friendly materials and sustainable	ABS-8
COMPARISON OF NATURAL COLOR RESULTS FROM MAHONY WOOD BY USING WATER FROM KARIMUNJAWA AND JEPARA ISLANDS IN MANUFACTURING NATURAL COLOR FOR BATIK FABRIC Drajad Wibowo, Sutarya Universitas Islam Nahdlatul Ulama Jepara Abstract abstrak Batik is a product of Indonesian culture which contains various philosophical values in every motif/ornament on every piece of cloth. The growth and development of batik continues to experience a good increase in every region in Indonesia, this is proven by the increasing number of new types of motifs and their local cultural significance. There are two types of batik cloth dyeing process, namely natural and synthetic colors. With the development of time, dyeing batik cloth with natural dyes has become increasingly popular as an environmentally friendly alternative to synthetic dyes. This research aims to compare the results of natural colors produced from mahogany skin using water from two different locations, namely Karimunjawa Island and Jepara. The material used as natural color uses mahogany trees, especially the bark which contains tannin, extracted using water from each location, then used to color mori cloth through the mordanting and dyeing process. The research results show that water characteristics, such as pH, mineralization and ion content, have a significant effect on the intensity and stability of the color produced. Color measurements are carried out using a spectrophotometer to obtain quantitative data, as well as visual evaluation for qualitative observations. Data analysis shows a real difference in coloring results between water from Karimunjawa Island and Jepara, where water from Jepara produces more intense and brighter colors. This is indicated by a higher mineral content and a more optimal pH for tannin extraction. This research provides new insight into the influence of water quality on natural dyeing results, and offers alternative dyes that are more environmentally friendly and sustainable in making batik. It is hoped that the results of this research can support the preservation of traditional dyeing techniques, tridharma of higher education and the development of a more environmentally conscious batik industry. Keywords: Natural dyes, mahogany leather, Karimunjawa water, Jepara water, batik cloth, natural dyes. Keywords: Natural dyes, mahogany leather, Karimunjawa water, Jepara water, batik cloth, natural dyes. Share Link | Plain Format | Corresponding Author (drajad wibowo wibowo)

25	Eco-friendly materials and sustainable	ABS-31
Stability of AC-BC Asphalt Mixture Using Geopolymer Aggregate Yayan Adi Saputro (a*), Muhammad Zainudin (b), Ariyanto (c), Sofia Nur Ayuningarma (d) (a*,c,d)Teknik Sipil UNISNU Jepara, (b) Budidaya Perairan UNISNU Jepara Abstract Aggregate is the most common material used in making asphalt mixtures. Meanwhile, the materials provided by natural resources are very limited. Continuous use can damage the environment. So it is necessary to innovate to replace materials from nature. One aggregate that needs to be tried is artificial aggregate using coal waste in the form of fly ash. This research aims to find out: (1). Optimum aggregate content in mixture variations with a mixture percentage of 100% natural aggregate 0% artificial aggregate, 50% artificial aggregate 50% natural aggregate, and 100% artificial aggregate 0% natural aggregate in the AC-BC(2) asphalt mixture. Marshall characteristics of asphalt mixtures using AC-BC aggregate gradations using artificial aggregates derived from geopolymer concrete paste. This research uses artificial geopolymer aggregates used in AC-BC asphalt mixtures as a substitute for coarse aggregate. There are four samples each with variations of 0%, 50% and 100% using one asphalt content, namely 5%. The results obtained in the research show that from variations of 0%, 50%, and 100%, the use of artificial aggregate with an asphalt content of 5% has results that do not meet the specification requirements so that the optimum aggregate content cannot be drawn. Keywords: Asphalt, AC-BC, Geopolimer Share Link | Plain Format | Corresponding Author (Yayan Adi Saputro)

26	Economics	ABS-19
Market Channel, Farmer^s Share, and Transaction Cost of Salt Farming in Jepara Regency Edi Susilo- Mahmudatus Sa^diyah- Subaidi Universitas islam Nahdlatul Ulama Jepara Abstract The inefficiency of the salt market channels is evident in the fact that the extant channels have been more advantageous to traders, boasting a higher percentage than the benefits shared by farmers. The purpose of this study is to determine the Jepara Regency^s salt farming market channel, farmer^s share, and transaction costs. This study is qualitative in nature, using qualitative data as a strong basis to accurately describe the socioeconomic behavior of salt farmers in Jepara Regency. The data is then identified for exact, accurate, and objective analysis. According to the research findings, there are two (two) market pathways connecting manufacturers and industries with salt farmers. Channel 1 is longer than market channel 2- nonetheless, both market channels 1 and 2 offer identical prices to salt farmers in Jepara Regency. The farmer^s share in salt production in Jepara Regency is 40% for low-quality salt, 42% for medium-quality salt, and 43% for high-quality salt. The transaction cost per hectare for each salt season cycle is Rp. 9,510,000, comprising information cost 29.97%, negotiation cost 4.05%, coordination cost 0.53%, transportation cost 18.93%, implementation cost 39.70%, and monitoring cost 6.83%. Keywords: Market Channel- Farmer^s Share- Transaction Cost- Salt Farming Share Link | Plain Format | Corresponding Author (Edi Susilo)

27	Economics	ABS-28
Factors Influencing Millennial Generation Interest in Metaverse-Based Investment in Jepara Regency Ali, Sisno Riyoko, R. Hadapiningradja Kusumodestoni, Azzah Nor Laila, Ali Martin, Azmi Muttaqin, Ahmad Sobirin, Toufiq Ismail Universitas Islam Nahdlatul Ulama Jepara, Universitas Wahid Hasyim Semarang Abstract The rapid advancement of information technology has brought significant changes in various aspects of life, including in the fields of economics and investment. Metaverse, a concept of a virtual world that enables social, eco-nomic, and cultural interactions in a digital environment, has emerged as one of the most prominent innovations in recent years. The millennial generation, often referred to as digital natives, has shown a strong interest in adopting this new technology. However, many millennials still do not know how to invest by utilizing technological developments to invest in metaverse. The purpose of this study is to analyze the variables that influence the interest of the millennial generation in metaverse investment. This study uses a quantita-tive method with respondents who are millennials in Jepara Regency aged 19-21 years. The sampling technique uses purposive sampling. Data collect-ed through a questionnaire with a google form distributed to 92 millennial re-spondents spread across Jepara Regency. Respondent data was analyzed with the help of analysis software. The results of the study show that the mil-lennial generation in Jepara Regency has a positive view of metaverse in-vestment, with the majority of respondents showing a high interest in learn-ing more about this investment. The results of the descriptive statistical anal-ysis show that the variables Interest in Learning, Belief in Potential Profits, and Views on Future Developments have an average score above 4.0, indi-cating a high level of enthusiasm. This study is expected to have implications for increasing the number of millennials investing in metaverse in Jepara Re-gency. Keywords: Metaverse, technology, digital, millennials, investment Share Link | Plain Format | Corresponding Author (R Hadapiningradja Kusumodestoni)

28	Economics	ABS-32
Implementation of Financial Governance to encourage the creation of Good Corporate Governance Case Study: Sanggar Bimbingan Jalan Kebun Malaysia Aida Nahar and Aminatul Musyfiqoh Universitas Islam Nahdlatul Ulama Jepara Abstract Good corporate governance (GCG) is the principles and rules that ensure that the Company is managed in a transparent, accountable and responsible manner, independently and fairly. GCG plays an important role in ensuring that the interests of the owner or management of the foundation or other stakeholders are maintained. To realize this, the management needs to carry out effective financial governance as a form of accountability to the board of the sanggar Foundation. This community service activity aims to create more efficient and transparent financial governance. The methods used in this service activity are interview, training and mentoring. Interviews are conducted to explore the problems that will be used as a service work program. From the existing problems, training activities were carried out with the theme of financial governance to realize good corporate governance. This training aims to provide knowledge of the importance of financial governance for an organization. The training was followed by mentoring the sanggar bimbingan in financial governance. The creation of a more structured financial governance will help guidance sanggar bimbingan more efficiently, transparently, and accountably, thus creating good corporate governance. This community service activity has implications for increasing transparency and accountability, optimizing the use of funds and operational efficiency and increasing business sustainability. Keywords: Financial governance- transparency- Accountability- Business Sustainability- and good corporate governance. Share Link | Plain Format | Corresponding Author (Aida Nahar)

29	Economics	ABS-36
The Community Perceptions of the Interactive Learning Zone Implementation at Semat Beach Tourism Area R. Hadapiningradja Kusumodestoni, Azzah Nor Laila, Olyvia Revalita Candraloka, Darmanto Universitas Islam Nahdlatul Ulama Jepara, Univeristas Wahid Hasyim Semarang Abstract Semat Beach has an Interactive Learning Zone, which includes a play area and a literacy corner, designed to attract families and children. This study aimed to investigate the community^s perception on this implementation, its benefits, and its role in promoting child-friendly tourism. The study used a qualitative approach with questionnaires, gathering responses from the community of Semat Village. The results showed that 89% of community supported the play zone^s implementation, while 84.5% agreed on adding the literacy corner. The community believed that these zones can help boost the local economy and provide educational benefits for children. However, there were challenges, such as poor waste management, inadequate facility maintenance, and limited local involvement in managing the zones. This study recommends involving the community, improving waste management, maintaining facilities, and promoting sustainable tourism. Keywords: Interactive Learning Zone, community perception, play area, literacy corner, child-friendly tourism Share Link | Plain Format | Corresponding Author (R Hadapiningradja Kusumodestoni)

30	Economics	ABS-38
INCREASING ACCOUNTABILITY OF THE PESONA LESTARI TOURISM AWARENESS GROUP THROUGH ORGANIZATIONAL GOVERNANCE TRAINING Siti Aliyah1), Fatchur Rohman2), Noor Arifin3), Isyfa Fuhrotun Nadhifah4), Sallisya Amania Fatehah5), Hanna Nur Janah6) Universitas Islam Nahdlatul Ulama Jepara, Indonesia Abstract This community service activity aims to increase the accountability of the Pesona Lestari Plajan Village tourism awareness group (Pokdarwis) through organizational governance training. The training is designed to strengthen the capacity of Pokdarwis in implementing the principles of good governance, including financial management, program planning, and preparing transparent and accurate reports. The main target of this activity is Pokdarwis which is the main driver in managing community-based tourism. Implementation methods include delivery of material, group discussions, and simulations of implementing governance. The results of the activity showed an increase in participants^ understanding and skills in aspects of organizational accountability and management. Another positive impact is the emergence of a commitment to managing tourist destinations more professionally, transparently and responsibly. Thus, this program has succeeded in making a positive contribution to more professional and sustainable tourism management. Keywords: accountability, tourism awareness groups, organizational governance, training, community service Share Link | Plain Format | Corresponding Author (Siti Aliyah)

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