Creative promotional media design ^Below The Line Augmented Reality^ for UMKM Jepara Twin Fish products Tristan Alfian, Mahmudatus Sa^diyah
Universitas Islam Nahdlatu Ulama Jepara
Abstract
Jepara Regency is an area that has quite large fish resources. This large fish potential needs to be managed in order to produce processed products that have high economic value. One of them is the Kembar fish processed UMKM which is included as a typical Jepara food. The current problem is that the processed Kembar fish product is not yet widely known to the public. This is due to the lack of creative promotional media that is carried out. The method implemented to overcome this problem is to implement the design of creative promotional media ^Below The Line Augmented Reality^ for Jepara Kembar fish product UMKM. Creation of creative media Below the Line, namely below-line media such as brochures, souvenirs, posters, billboards, packaging, product catalogs, all of which contain Augmented Reality (AR). So that it has an impact on increasing Brand Awareness on the Kembar UMKM product itself. An interesting promotional concept is a strategy to increase the competitiveness of UMKM so that it has an impact on increasing sales turnover. The output of this community service program is a Below The Line promotional media tool based on Augmented Reality and the use of technology-based media as a marketing medium. This is a unique positioning for twin UMKM because no UMKM in Jepara has ever used this promotional media.
Keywords: Twin UMKM processed fish, Media Below the Line, Augmented Reality
