|
Factors Influencing Millennial Generation Interest in Metaverse-Based Investment in Jepara Regency Universitas Islam Nahdlatul Ulama Jepara, Universitas Wahid Hasyim Semarang Abstract The rapid advancement of information technology has brought significant changes in various aspects of life, including in the fields of economics and investment. Metaverse, a concept of a virtual world that enables social, eco-nomic, and cultural interactions in a digital environment, has emerged as one of the most prominent innovations in recent years. The millennial generation, often referred to as digital natives, has shown a strong interest in adopting this new technology. However, many millennials still do not know how to invest by utilizing technological developments to invest in metaverse. The purpose of this study is to analyze the variables that influence the interest of the millennial generation in metaverse investment. This study uses a quantita-tive method with respondents who are millennials in Jepara Regency aged 19-21 years. The sampling technique uses purposive sampling. Data collect-ed through a questionnaire with a google form distributed to 92 millennial re-spondents spread across Jepara Regency. Respondent data was analyzed with the help of analysis software. The results of the study show that the mil-lennial generation in Jepara Regency has a positive view of metaverse in-vestment, with the majority of respondents showing a high interest in learn-ing more about this investment. The results of the descriptive statistical anal-ysis show that the variables Interest in Learning, Belief in Potential Profits, and Views on Future Developments have an average score above 4.0, indi-cating a high level of enthusiasm. This study is expected to have implications for increasing the number of millennials investing in metaverse in Jepara Re-gency. Keywords: Metaverse, technology, digital, millennials, investment Topic: Economics |
| JIC 2024 Conference | Conference Management System |