Please Just Try Government Destination Branding Strategy of the Cosmological Axis of Yogyakartato Submit This Sample Abstract PleaseKartika Ayu Ardhanariswari 1*, Iva Rachmawati2, Retno Hendariningrum3, Krisnandini Wahyu Pratiwi 4 Just Try to Submit This Sample Abstract
1Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Jl. Babarsari 2, Yogyakarta 55281, Indonesia
2Department of International Relations, Faculty of Social and Political Sciences, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Jl. Babarsari 2, Yogyakarta 55281, Indonesia
3Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Jl. Babarsari 2, Yogyakarta 55281, Indonesia
4Department of Management, Faculty of Economics and Business, Universitas Pembangunan Nasional ^Veteran^ Yogyakarta, Jl. Babarsari 2, Yogyakarta 55281, Indonesia
Abstract
This study focuses on the government communication strategies on destination branding of the Cosmological Axis of Yogyakarta, known as Sumbu Filosofi, which represents the UNESCO heritage site of Yogyakarta. This study employs a qualitative research methodology, utilizing content analysis of social media posts from official government accounts related to Yogyakarta. Data collection involved selecting and analyzing a representative sample of posts, focusing on elements such as visual content, captions, hashtags, engagement metrics, and user interactions. Additionally, in-depth interviews with key stakeholders. The communication strategies of the government in destination branding the Cosmological Axis of Yogyakarta are not only aimed at promoting the city^s cultural and historical heritage but also at reinforcing the city^s identity, raising awareness of the importance of cultural preservation, and integrating philosophical values into sustainable urban development.
Keywords: PleaDestination Branding, Government, Cosmological Axis of Yogyakartase Just Try to Submit This Sample Abstract
