Exploring Sentiments and Emotional Modeling in Digital Communication among Generation Z Junior High School Students in Yogyakarta
Edwi Arief Sosiawan, Ratnawati, Rudi Wibowo

UPN Veteran Yogyakarta

Abstract

This study investigates the sentiments and emotional modeling in digital communication among Generation Z middle school students in Yogyakarta. Bullying and irresponsible use of online media are major concerns affecting students^ mental, emotional, and social well-being. Employing a qualitative approach with a constructivist-interpretive tradition, data were collected through in-depth interviews and document analysis, supplemented by a quantitative survey to capture descriptive data on students^ online behavior. The findings are anticipated to highlight significant instances of cyberbullying and emotional distress, revealing critical factors that influence students^ digital communication. The results are expected to align with existing theories on the negative impact of cyberbullying while challenging the effectiveness of current anti-bullying policies. This study underscores the necessity of comprehensive anti-bullying measures and media literacy education to promote healthy and responsible online behavior. By integrating and extending previous research, the study aims to offer valuable insights for educators and policymakers to develop more effective strategies for managing digital communication and cyberbullying in middle schools, thus connecting with existing theories on the detrimental effects of cyberbullying and highlighting the need for improved measures to ensure safer online environments for students.

Keywords: Generation Z, digital communication, cyberbullying, emotional modeling, media literacy

Topic: Social Science