Perception of Starbucks^ Corporate Social Responsibility by Consumers During the Israeli-Palestinian War
Medi Trilaksono Dwi Abadi, Virginia Ayu Sagita, Nurul Retno Hapsari, Ida Susi Dewanti, Marcia Adeline, Salma Nida, Dewi Muktiwijayanti

Department of Communication Sciene, Universitas Pembangunan Nasional Veteran Yogyakarta

Department of Business Administration, Universitas Pembangunan Nasional Veteran Yogyakarta


Abstract

Israel-Palestine is one of the longest and most complex geopolitical conflicts in modern history. The early 20th century struggle between Jewish and Palestinian Arab populations in the Middle East centred upon territorial, patriotic, and religious disputes.The effects of this war extend beyond Israel and Palestine to global politics and international affairs. The impact of this war on multinational companies like Starbucks that are involved in the political and social activity is frequently neglected yet significant. The conflict has caused wars, intifadas, and bloodshed that have affected millions. Continuing this topic has sparked global discussions on human rights, state sovereignty, and international law. This issue divides the international community, since various nations and organisations take different stances. This global split is visible in consumer behaviour and corporate actions, particularly those with ties to either side of the issue. In October 2023, a new wave of Israeli-Palestinian war sparked a dramatic drop in Palestinian and Israeli financial markets, as well as global fear and economic instability. The intensification of the Palestinian-Israeli conflict has also led to boycotts of Israeli corporations, notably Starbucks. Starbucks was an early Seattle coffee brand. Starbucks now has 38,000 stores globally. Indonesia has 59 cities with 500+ shops.This research uses qualitative methods. Many informants who met the requirements were interviewed for data collection. Purposive and random selection strategies were used to approach Starbucks Yogyakarta informants.

Keywords: Starbucks, Israeli-Palestinian, Perception, CSR

Topic: Social Science

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