Political Communication Vis a Vis Political Campaigns
Susilastuti Dwi Nugraha Jati1)Adi Suprapto 2) Hastho Joko Nur Utomo3) Email 1)susilastuti@upnyk.ac.id 2) adi_soeprapto@upnyk.ac.id 3) hastho.joko@upnyk.ac.id

1)Departemen Of Communication Fisip UPN ^Veteran^ Yogyakarta
2) Departemen of Bisnis Admistration Fisip UPN ^Veteran^ Yogyakarta
3) Departemen of Bisnis Administrtaion Fisip UPN ^Veteran^ Yogyakarta

Abstract

This research tries to examine the political activities carried out by presidential candidates in the 2024 presidential election. Presidential Candidate Number 1 Anies Baswedan - Muhaimin Iskandar used the Desak Anis program which contained a two-way discussion between Indonesian Presidential Candidate Anies Baswedan and millennials and generation Z directly. . Meanwhile, candidate pairs Prabowo Subianto and Gibran Raka Bumi Raka use the Gemoy icon which appears in various mainstream media, new media, and even outdoor media. Based on the results of the study, Anis^s urging program is basically more accurately described as a political communication activity. If you look at Desak Anis^s broadcasts on social media, it appears that the activities carried out by this team are political communication at the political infrastructure level. Meanwhile, the Gemoy icon is a political campaign strategy that uses the bandwagon technique. As a result, the candidate pair Prabowo Subianto and Gibran Raka Bumi Raka won the 2024 presidential election. These results indicate that for the purposes of political contestation, candidates who run should prioritize creating political campaign strategies or propaganda to influence voters. Political communication is necessary but it takes time to get support from constituents.

Keywords: Key words: political communication, political campaign, political contestation

Topic: Social Science