SOCIAL MEDIA USAGE AS LEARNING MEDIA FOR FIRST-YEAR STUDENTS IN AGROTECHNOLOGY UPN VETERAN YOGYAKARTA
Ellen Rosyelina Sasmita, Tuti Setyaningrum*, Arif Umami, Nova Wahyu Pratiwi, Danar Wicaksono, Herdiana Anggrasari, Cameilia Luthfiana Al Kahfi

UPN VETERAN YOGYAKARTA

Abstract

Students are one of the active social media users. Social media has a strategic role as an effective communication medium for students, including education delivery. This study aimed to understand the habits of first-year students at the Department of Agrotechnology, Universitas Pembangunan Nasional Veteran Yogyakarta, regarding social media usage. This study uses a quantitative approach with a basic descriptive-analytical method. Data was collected online with a total of 176 respondents. Short videos on Instagram, YouTube, and TikTok were preferred by the. Most students (65%) use social media at night from 18:01 to 22:00. The most official social media followed by the students were those from the department (97%), university (82%), and student organizations at the department level (77%).

Keywords: social media, student, behavior

Topic: Social Science