Digital Javanese Literacy Model For Purpose Tourists Supporting The Grand Design Of Bantul Bumi Mataram ( Branding Tourism Bantul)
Ida Wiendijarti, Oliver Samuel Simanjuntak, Yenni Sri Utami

Public Relations Study Program
Informatics Engineering Study Program
Universitas Pembangunan Nasional Veteran Yogyakarta

Abstract

Bantul Regency has a tourism branding, namely Bantul Bumi Mataram. This grand design is a tourism concept raised by the Bantul government by utilizing various potential cultural heritages of the Mataram kingdom in Bantul. One of the cultural assets that needs to be developed is the Javanese script, which is still widely used in naming places or tourist destinations on the island of Java. Based on various applications that currently exist, there has not been much digital Javanese script literacy among tourism actors, even though they are the spearheads who will be guides in tourism activities. Javanese script literacy is needed as an effort to improve the ability of tourism actors to understand Javanese cultural values that are widely written in the historical relics of the Mataram kingdom that are widely spread in Bantul. The purpose of this study is to improve Digital Javanese Script literacy for tourism actors in Bantul Regency- create a creative visual Javanese Script learning model based on IT for tourism actors in supporting the grand design of Bantul Bumi Mataram. The research was conducted by combining non-technical and technical aspects, emphasizing the aspects of content, narrative and flow. interactive approach to obtain narrative and flow, events and locations. From the technical side, application development starts from design, modeling and creation and implementation. The model is developed based on the needs of Javanese script literacy for tourism actors in Bantul district.

Keywords: digital Javanese script, literacy, tourism branding

Topic: Social Science