Oversharing on social media among Generation Z
Dr. Muhammad Edy Susilo, M.Si- Prayudi, MA, Ph.D- Mangaras Yanu, M.Eng

Universitas Pembangunan Nasional Veteran Yogyakarta

Abstract

PThe phenomenon of oversharing on social media has emerged as a significant behavioral trend among Generation Z. This study investigates the factors contributing to this behavior, examining the psychological, social, and technological influences that drive Generation Z to disclose excessive personal information online. Utilizing a mixed-methods approach, including surveys and in-depth interviews, the research aims to understand the motivations and consequences of oversharing. The findings indicate that the need for social validation, fear of missing out (FOMO), and the desire for a digital presence significantly influence oversharing behaviors. Additionally, the study highlights the role of social media platforms^ design and features, such as likes, comments, and sharing functionalities, in encouraging such disclosures. While oversharing can enhance social connections and provide a sense of belonging, it also poses risks, including privacy breaches, cyberbullying, and mental health issues. The research suggests that media literacy education and awareness campaigns could mitigate these risks by promoting responsible social media usage among Generation Z. This study contributes to the broader understanding of digital behavior patterns in contemporary society and offers insights for educators, parents, and policymakers aiming to foster healthier online environments. The implications of these findings underscore the importance of developing strategies that balance the benefits of social media engagement with the need to protect users^ privacy and well-being. Further research is recommended to explore the long-term impacts of oversharing on Generation Z and to identify effective interventions for promoting digital resilience.

Keywords: Oversharing, social media, Generation Z

Topic: Social Science