Universitas Pembangunan Nasional Veteran Yogyakarta
Abstract
In the rapidly evolving business environment, Micro, Small, and Medium Enterprises (MSMEs) face significant challenges in managing and interpreting vast amounts of information necessary for strategic decision-making. Visualization techniques have proven effective in simplifying complex data, thus aiding in more efficient and effective business decisions. This study aims to explore the use of business visualization tools to enhance the performance and decision-making processes of MSMEs in Yogyakarta. By employing four specific Business Matrix Tools (BMTs) - Business Model Canvas (BMC), SWOT Analysis, Gantt Chart, and PDCA Cycle, the research seeks to develop a systematic and practical approach to business visualization.
The study adopts a mixed-methods approach, combining qualitative and quantitative research methods. Data will be collected through in-depth interviews with MSME owners, managers, and employees, as well as through surveys of 100 MSMEs in Yogyakarta. The expected outcomes include a comprehensive framework for implementing BMTs in MSMEs, identification of the most appropriate tools for various business types, and measurement of the tools^ effectiveness in enhancing business operations and innovation. By leveraging business visualization, MSMEs can gain critical insights, make informed decisions, and drive transformational innovation. This research aims to provide practical recommendations for MSMEs to scale up their operations and contribute significantly to the national economy, particularly in the context of Indonesia^s vision for 2045.
Keywords: Business Visualization, MSMEs, Strategic Decision-Making
