Organizational Communication Strategy at Tourist-Friendly Places of Worship: A Study on GPIB Margo Mulyo
Revta Fariszy, Yuseptia Angretnowati, Keny Rahmawati, Meike Lusye Karolus, Sauptika Kancana

1,2,4 Communication Department, UPN Veteran Yogyakarta
3 Business Administration Department UPN Veteran Yogyakarta

Abstract

This study aims to analyze the organizational communication strategy implemented by GPIB Margo Mulyo in its efforts to become a tourist-friendly place of worship. To enhance its tourism appeal, structured communication and effective strategies are necessary. This research employs a descriptive qualitative method to provide a detailed overview of the current conditions and communication strategies of GPIB Margo Mulyo. The collected data will be analyzed to identify the strengths, weaknesses, opportunities, and threats faced by the church in the context of tourism. This study is expected to offer strategic recommendations to increase the tourism appeal of GPIB Margo Mulyo through the optimization of organizational communication both internally and externally. With this approach, it is hoped that GPIB Margo Mulyo can develop an effective communication strategy to attract more tourists and strengthen its position as an attractive religious tourism destination in Yogyakarta.

Keywords: organizational communication strategy, GPIB Margo Mulyo, Partnership Collaboration, Tourism Branding

Topic: Social Science