Start Up Organic Fertilizer Business: Viewed from SWOT Analysis
Sri Dwi Ari Ambarwati (a)*, Mohamad Irhas Effendi (b), Muhammad Kundarto (d), Windy Anindya Pamuji(d)

(abcd) Universitas Pembangunan Nasional Veteran Yogyakarta

Abstract

This research is a continuation of Matching Fund research in 2023. The aim of this research is to conduct a SWOT analysis for starting up an organic fertilizer business. This research design is descriptive quantitative using SWOT analysis. The research object is an organic fertiliser industry pilot in Sleman. The development carried out is the commercialisation of organic fertiliser to support the economic improvement of the community as a contributor to organic waste and the development of fertiliser industry start-up. The results of the SWOT analysis stated that the scores for the highest challenge strengths were government support and lack of public awareness. This study found evidence that economically the organic fertiliser start-up business is promising and despite the constraints of public awareness is still low both in terms of acceptance of organic fertiliser manufacturing technology and the use of organic fertiliser compared to chemical fertiliser.

Keywords: Strength, Weakness, Opportunity. Treath, Organic Fertilizer, SWOT

Topic: Social Science