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331	Other Social Sciences and Humanities	ABS-100
Model of Tourism Village Development in Karangasem Village, Bulu District, Sukoharjo Regency as Family Tourist Destinations Based on Local Wisdom Ratna Susanti (1*), Suci Purwandari (1), Basnendar Herry Prilosadoso (2) (1) Politeknik Indonusa Surakarta, Indonesia *ratnasusanti19[at]poltekindonusa.ac.id (2) Institut Seni Indonesia Surakarta, Indonesia Abstract The area of Karangasem Village, Bulu District, Sukoharjo Regency is potential to be developed. This village has interesting natural characteristics, unique social and cultural life. This potential must be encouraged and developed in accordance with the socio-cultural characteristics of the community. The development of community-based tourism is a strategic effort to build the community. The purpose of this study is to investigate the development of tourism villages based on local wisdom, related to the concept of criteria for tourism villages in Karangasem Village. This study uses a descriptive qualitative method. Interviews, observation, Forum Group Discussion, and literature review are the techniques used to collect the data. The informants are ten people including the government and tourism village communities. The results of the study indicate that the values of local wisdom in the development of tourism villages in Sukoharjo Regency are contained in organizational principles. Village tourism criteria include attraction, accessibility, public facilities and tourist facilities, community empowerment, and marketing or promotion. According to the five criteria for tourism villages in Karangasem Village, only three that have been running optimally, namely accessibility, public facilities, and community empowerment, while the other two criteria still need to be improved. The results showed that the development of a tourism village based on local wisdom was able to have positive implications for the people of Karangasem Village in improving the economic, social, cultural and environmental aspects. Keywords: development model- tourism village- family travel destinations- local wisdom Share Link | Plain Format | Corresponding Author (Ratna Susanti)

332	Other Social Sciences and Humanities	ABS-101
Mindful Tourism: Management of Tourist Destinations as an Effort to Counter Stereotypes of the Madurese People Nikmah Suryandari, Farida Nurul Rahmawati Universitas Trunojoyo Madura Abstract This study examines the potential of mindful tourism as a tool for countering stereotypes of the Madurese people, a minority group in Indonesia. The Madurese have historically been marginalized and stigmatized, and their culture and way of life have been misrepresented in tourism marketing and promotion. The study begins with an overview of the Madurese people and the stereotypes they have faced, and then discuss the principles of mindful tourism and its potential to challenge these stereotypes. We also provide examples of how mindful tourism has been applied in Madurese communities and the benefits it has brought. The findings suggest that by adopting a mindful tourism approach, destination managers can work to improve the representation of the Madurese culture and promote a more authentic and respectful tourism experience for visitors, ultimately benefiting both the Madurese community and the tourists. Keywords: mindful tourism- Madurese tourism- stereotype Share Link | Plain Format | Corresponding Author (Nikmah Suryandari)

333	Other Social Sciences and Humanities	ABS-108
The Analysis of the Immigration Politicization Issue in France Based on the Issue Evolution Theory. Sarra Rahoui Department of law and political science, University of Szeged, Szeged, Hungary Abstract The growing number of immigrants in Europe and the eruption of the recent refugee crisis in 2015 raised several questions related to the issue of the integration of migrants. The scholarly attention remains, however, limited when examining whether or not there is any mechanical link between these questions and the impact of extreme right-wing parties on partisan change in party competition. Exploring recent elections in certain European countries, mainly France, was clear that the topic of immigration was often brought to electoral debates. The present paper aims to examine the phenomenon of issue entrepreneurship and how the topic of immigration was invested in party competition while using France as an example to study the dynamics of issue competition within French elections. The research was conducted based on analyzing the issue evolution theory to study the behavior of party change in past elections. What can be concluded from this study is that the mobilization of an issue of crucial importance resulted in adopting a policy position that is substantially different from the mainstream status quo. Thus immigration transformed into a politicized topic that attracts voters. Therefore, this research can assist in the field of political science and can contribute to the area of immigration policies. Keywords: Immigration- politicization- French election- party competition. Share Link | Plain Format | Corresponding Author (Sarra Rahoui)

334	Other Social Sciences and Humanities	ABS-110
Traditional Sport, Indigenous heritage, and tourism branding: Jemparingan in Madura Indonesia Yuliana Rakhmawati1, Zandan Chanana2, Diah Indiyati3, Qoniah Nur Wijayani4, Prasetyono5 1,2,4,, Communication Department, Universitas Trunojoyo Madura- 3 Communication Department Universitas Mataram- 5 Economic and Business Faculty Universitas Trunojoyo Madura Abstract As a form of cultural artifacts, jemparingan brings local values and virtues that need to be preserved. This article focuses on the ways in which, after its successful bid to introduce as traditional sport, Jemparingan is branded as a sport tourism destination in Madura. The promotional multimodal that conducted to build the sport brand tourism identity has already released to launch Jemparingan both as preservative cultural heritage and tourism brand version. The dynamics of strategic use of symbolic and markers that construct Jemparingan as a distinctive brand tourism is analysed from a constructivism perspective focusing on message design logic. Systematic literature review is used to put relevant argument toward Jemparingan oscilating between tradition-driven heritage and the remarkably transformed brand sport tourism of Madura Keywords: brand, sport tourism, heritage, message design logics Share Link | Plain Format | Corresponding Author (Yuliana Rakhmawati)

335	Other Social Sciences and Humanities	ABS-115
Independent Village Agrotourism Based on Regional Innovation System Governance in Jayapura Regency, Papua Andjar Prasetyo1*, Bekti Putri Harwijayanti2, Syahrudin Kadir3, Heri Wahyudianto3, Dewi Gartika4, Mursid Zuhri5 1Regional Development Planning Agency of Magelang City, Central Java, Indonesia 2Poltekkes Kemenkes Semarang, Central Java, Indonesia 3Regional Development Planning Agency of Papua Province, Jayapura, Indonesia 4Research and Development Agency of West Java Province, Bandung, Indonesia 5Regional Development Planning Agency of Central Java Province, Semarang, Indonesia Abstract Jayapura Regency is a strategic area in Eastern Indonesia, which is supported by natural resources in the agricultural sector and tourism potential. In managing natural resources, especially agriculture towards tourism is influenced by policies that erode the community into patterns that eliminate work culture systems, innovation systems, and low farmer knowledge. Therefore, holistic, thematic, integrative, and spatial governance is needed with an upstream initiation in the form of an independent village. This study aims to describe the concept of mechanisms and governance needed to encourage the growth of independent villages in Jayapura Regency within the limits of collaboration, involvement, and communication based on regional innovation systems. The research method uses a description of mechanisms and governance which is limited to five components, including partnerships, networks, and collaborations- Community presence and engagement- External communication strategy- Communication material- and Advocacy and policy involvement based on RIS. The study focus was carried out in Jayapura Regency with the target of independent villages in Sentani Timur District and Kemtuk Gresi District. The results show that the mechanism and governance model with the limitations of partnership, network, and collaboration- community and engagement- external communication strategy- communication material- and advocacy and policy engagement based on regional innovation systems can be implemented in independent village agrotourism. This study implies that policymakers have references to pilot projects for village-level economic development based on local potential and pilot projects for local governments in managing the concept of development from a holistic, thematic, integrative, and spatial perspective. Keywords: Independent Village, Agrotourism, Regional Innovation System, Governance Share Link | Plain Format | Corresponding Author (Andjar Prasetyo)

336	Other Social Sciences and Humanities	ABS-372
Analysis of Financial Resilience in Magelang to Develop Effective Policies Naufal Afif1- Nur Hidayah2 1Akuntansi, Faculty of Economics and Business, Universitas Muhammadiyah Magelang, Magelang, Indonesia 2Manajemen, Faculty of Economics and Business, Universitas Muhammadiyah Magelang, Magelang, Indonesia Abstract Financial resilience is an important issue today. COVID-19 pandemic that has occurred since 2020 causes household finances adversity due to financial shocks. The Indonesian Political Indicator states that most Indonesian experienced a decrease in household income in February 2021. The fact is that many people cannot withstand the crisis caused by Covid 19 because the crisis is very different. This is proof that the Indonesian people must have financial resilience to be able to go through various changes and uncertainties that occur. The government must develop effective policies, and ultimately, improve well-being to solve this problem. But first, they need to understand at the individual level to determine the resources needed to overcome financial difficulties. Financial Resilience Spectrum is a solution to find out the position of the community and can be known to which group they belong. The purpose of this research is to create a map of the community in Magelang into Financial Resilience Spectrum Categories. This paper applies the concept of financial resilience to Magelang people to analyze their situation in the aftermath of COVID-19. It is based on a survey and will be analyzed as the average score for each component of financial resilience using descriptive statistics. The findings indicate that Magelang adults experienced severe or high levels of financial vulnerability raising very real concerns about financial wellbeing. These results can be used as input for the government, especially the governments in Magelang to solve financial problems and maintain the financial resilience of their citizen. Keywords: Financial Resilience- Financial vulnerability- Vulnerable Groups Share Link | Plain Format | Corresponding Author (Nur Hidayah)

337	Other Social Sciences and Humanities	ABS-373
Factors affecting soft innovation Batik design in East Kalimantan, Indonesia 1Dita Andansari, 2Khairul Hisyam Bin Kamarudin, 3Darius Shyafary 1,3 Politeknik Negeri Samarinda 2 University Teknologi Malaysia Abstract According to Noor (2021), craft industries in East Kalimantan that have the potential to be developed are handicrafts based on textiles, leather, wood, wicker, paper, glass, metal, furniture/furniture businesses, jewelry and valuables. For textile-based crafts typical of East Kalimantan that are very developed today are represented by Samarinda sarongs and Ulap doyo. Meanwhile, another textile-based handicraft that is being developed today is East Kalimantan batik. As a relatively new player, batik MSMEs in East Kalimantan must have a competitive advantage among textile-based MSMEs in East Kalimantan such as Samarinda sarongs and ulap doyo. One aspect that can be used as part of a business strategy is innovation. In andansari^s research, 2021 concluded that the choice for innovation that has the greatest opportunity is product innovation, one of which is design innovation. In addition, in andansari^s research, 2019 on the innovation of east kalimantan samarinda batik design based on community preferences concluded that the biggest factor in choosing east kalimantan batik design is the design factor. Thus the soft innovation (design development) of east Kalimantan batik is very important and it is necessary to know the factors that influence batik MSMEs in developing batik designs. the purpose of this research is Knowing the factors that influence Batik MSMEs in developing batik designs (soft innovation). Methoof this research is qualitative by conducting interviews. Main finding is Factors that influence batik MSMEs in developing batik designs are more internal factors. The implication of this study is to provide recommendations to local governments that can be used as considerations in their efforts to help MSMEs become more advanced. Keywords: factor,soft inovasion , batik, kalimantan timur Share Link | Plain Format | Corresponding Author (Dita Andansari)

338	Other Social Sciences and Humanities	ABS-119
Feasibility Study of Salt Education as a Role Model and Branding of Madura Halal Destinations Dinara Maya Julijanti, Fachrur rozi Communication Science Universitas Trunojoyo Madura Abstract Rodger Defines educational tourism as a program in which the participants of the program travel to a place or area in one group with the main purpose of being involved in a learning experience that is directly related to the destination. In addition, to gain a learning experience that build character, mind, or abilities related to that tourist attraction visited educational tourism is an educational activity carried out with a purpose to increase intelligence and creativity. Salt Madura Edutourism is one of the new destinations in the village of Bunder district Pademawu Pamekasan which aims to be a showcase for people^s salt products, starting from boiled salt and processed products of Bunder Village residents. Destinations managed by The local BUMDES, which is still one year old, is a thematic village designed by the district head Pamekasan. The big concept of this thematic village is none other than improving the economy community, to become an educational tourism center about all things salt. Brandingcurrently one of the strategies in promoting tourist destinations. On process branding there is a feasibility study instrument that will later be sought and found through Branding theory, image theory, and halal tourism feasibility studies. This instrument is very important for dig up data and describe the strategies and stages that must be passed by the management. The method to be used in this study is descriptive qualitative with informants Pemkab Pamekasan key, Head of Bunder village, ASPRIM, local residents and visitors. Salt education is still one year old, there is still a lot of infrastructure and superstructure that need to be initiated so that the big concept of Edu-Tourism can run as planned. In perspective of developing halal tourism in Madura, so that salt tourism can be used as a role model of one of the halal destinations in Madura. So there are several stages that are considered important to conduct tourism development design research. Both from the feasibility study, and the Brand Concept which can later become the main recommendation to the government of Pamekasan Regency Keywords: Feasibility Study, Role Model, Branding, Salt Education, Halal Tourism Share Link | Plain Format | Corresponding Author (Dinara Maya Julijanti)

339	Other Social Sciences and Humanities	ABS-121
Cultural Commodification Analysis Based On Local Wisdom In An Effort To Strengthen Madura^s Potential As A Wellness Tourism Destination Dr.Farida Nurul Rahmawati, Msi- Dr. Nikmah Suryandari,Msi- Dr.Windiani,Msi Communication Science, Universitas Trunojoyo Madura Indonesia Abstract This study examines cultural commodification based on local wisdom in an effort to strengthen Madura^s potential as a wellness tourism destination. Madura has a distinctive character in knowledge, behavior and culture about healthy meanings. the concept of the meaning of ^sick^ in madurese knowledge includes ^spiritual^ pain, and physical pain^. This concept gives birth to a behavior and culture of living towards healthy ^spiritual^ and healthy ^ physical^ which has an impact on all their daily interactions including in carrying out economic activities based on local wisdom. The local wisdom that underlies their daily cultural behavior is what has great potential in the development of wellness tourism in Madura. This research uses constructivist qualitative research methods. Observations will be carried out in the Madurese community in the Bangkalan and Sampang regions. The data were obtained through field observations and in-depth interviews. This study found that Madurese people have local wisdom in interpreting the concept of healthy. This local wisdom is seen in their concept of ^Bares Sake ^ and the concept of ^Atamba Araksa^.The meaning of this concept is manifested in the daily behavior of Madura public health communication, namely: ^Arbet Beden^ is to maintain for the body with ^Ajamo^ and ^ So^oso^ tradition and ^Nyabis tradition^. This local wisdom is a potential that can be developed into a tourist destination, especially wellness tourism, but requires product diversification and cultural commodification in an effort to strengthen Madura^s potential as a wellness tourism destination Keywords: cultural commodification, local wisdom, wellness tourism, Madura, tourism destination. Share Link | Plain Format | Corresponding Author (Farida nurul Rahmawati)

340	Other Social Sciences and Humanities	ABS-125
Founder^s Personal Branding and Professional Image in Building Public Trust in Pesantren in Madura Dewi Quraisyin Comunication Science, Universitas Trunojoyo Madura, Bangkalan, Indonesia Abstract For Madurese people, pesantren remain the main reference in finding educational institutions. The Madurese community^s trust in pesantren cannot be separated from the influence of the kiai as the founder. Kiai has the most important role in the development of a pesantren. As a founder, the kiai is the ^soul^ of the pesantren. Personal branding and professional image of a kiai will become a ^buzz^ in building public trust in the pesantren he leads. Personal branding and professional image of the founder will have a significant impact on the credibility and level of public trust in the pesantren. This will also make it easier to attract public interest in pesantren, as well as build wider connections and networks which will later provide many benefits for the sustainability of pesantren. Moreover, if the pesantren is a new pesantren which is in tight competition with other pesantren which previously had many in Madura and had a good reputation. Founder competence (kiai) in religious scholarship, his dedication and integrity as an Islamic religious leader, and supported by other essential capabilities, will become a Unique Value Proposition (UVP) for a kiai. This UVP will form a reputation that will stick in the minds of the public as the personal branding and professional image of a kiai. personal branding and professional image will highlight the personal strength of the kiai to build reputation, build trust, and communicate the differentiation that the kiai has in the development of the pesantren they own. Kiai will appear as the ^face^ of his pesantren. This ^face^ will appear in society so that people choose the pesantren they lead to become a place of study for themselves or their children. This qualitative research will examine the UVP owned by the founder of the Nahdlatut Ta^limiyah Pamekasan Madura Islamic boarding school, namely kiai Musleh Adnan. Kiai Musleh Adnan was previously a religious public speaker whose name was widely known by the public, especially in Madura. With the ability to deliver religious knowledge using simple, relaxed, and entertaining sentences but full of meaning and religious advice, kiai musleh is easily accepted by the public. For this reason, the pesantren, which has only been established since 2020, currently has more than seven hundred students and more than a thousand congregations in the sermons which are routinely carried out by the kiai every week. Keywords: Islamic Boarding Schools, Personal Branding, Professional Image, Madura. Share Link | Plain Format | Corresponding Author (Dewi Quraisyin)

341	Other Social Sciences and Humanities	ABS-126
Branding of Islamic Boarding Schools as New Edutourism in Madura Fachrur Rozi, Nadya Poernamasari Communication Science, Universitas Trunojoyo Madura, PO BOX 02 Kamal, Bangkalan, Indonesia Abstract The potential number of Islamic Boarding Schools or also known as Pesantren in Madura is very large, this is what characterizes the region in East Java. Almost every village in Madura has Islamic boarding schools. Edutourism is a program where participants make a tourist visit to a place to direct learning from the location visited. So far, Islamic boarding schools have only been seen as religious institutions that only fulfill learning matters related to religious knowledge. While there is still a lot of potential that the public does not know about Islamic Boarding Schools in shaping human civilization with character and morality in Madura. This is the main reason why Islamic boarding schools need to branded as new educational destinations for Madura. The existence of Islamic boarding schools can be an attraction for tourists in understanding religious-based educational institutions as well as the culture that is rooted in them. How Madura boarding school carry out branding and become a new educational tourism destination in Madura. This study use Branding and Integrated Marketing Communication theory. The attraction of Islamic boarding school education has become a new force in the tourism industry in Madura. This is because Islamic Boarding Schools have their own uniqueness in science education and character building in society. In addition, the sociocultural community in Madura considers Islamic Boarding School education to be a complete education according to the treasures of human life. Keywords: Branding, Islamic Boarding School, Pesantren, Edutourism, Madura Share Link | Plain Format | Corresponding Author (Nadya Poernamasari)

342	Other Social Sciences and Humanities	ABS-127
PUNDEN BERUNDAK OF PURA PENULISAN SUPPORTING THE BALI TOURISM INDUSTRI I Gede Mugi Raharja Interior Design and Postgraduate Design Department Indonesia Institute of the Arts Denpasar Postal Code 80232 Indonesia Abstract After the Covid-19 Pandemi began to decline and Bali became the venue for the G20 Summit, the Bali tourism industry has bounced back from adversity. One of the attractions that support Bali tourism is the Pura Penulisan in Kintamani. Pura Penulisan is an ancient relic with the peculiarity of its architectural space wich has a punden berundak pattern. Pura Penulisan is located on the remains of Penulisan Mountain at ancient Mount Batur Caldera, which has been designated by UNESCO as a member of the Global Geopark Network. The research method of this paper is a case study, wich can add value to knowledge, among others, to understand complex socio-cultural phenomena. The Pura Penulisan on the ancient Mount Batur caldera, is a local indigenous heritage, wich support Sustainable Development to meet community needs, without compromising the needs of future generations. Keywords: KEY WORDS: Tourism, Punden berundak, Socio-cultural, Indigenous. Share Link | Plain Format | Corresponding Author (I Gede Mugi Raharja Raharja)

343	Other Social Sciences and Humanities	ABS-129
Initiation of the Development of Content Creators and the Madura Digital Community as a Strategy for Strengthening Marketing Communications for the Madura Region in the Digital Communication Era Surokim, Bani Eka Dartiningsih Communication Sciences, Universitas Trunojoyo Madura Abstract The existence content creators and digital communities in the digital communication era can be an important support in the development of the Madura tourist area and destinations. Through various social media platforms, content creators can produce content that is interesting, natural, based on reality on the spot , more interesting. Tourist destinations and the Madura region have good prospects and potential enough to be marketed through digital communication media. Tourism and regional marketing efforts are needed through the development of content creators and digital communities so that they can reach a wider audience. This study uses action research. The approach that will be used in this research is a participatory-action research approach. Action research uses case studies which is a research method with a qualitative approach. This research is also development research and will result in capacity building actions for content creators in Madura. The development of content creators is carried out by creating digital communities and encouraging tourism activism movements that will become pioneers of content creators in filling out creative content on various social media platforms. Strengthening the capacity of Madura content creators can encourage the creativity and innovation of netizens to help make the Madura area more attractive and attractive. Keywords: content creator, digital community, regional marketing, digital communication, Madura, action research Share Link | Plain Format | Corresponding Author (Surokim Surokim)

344	Other Social Sciences and Humanities	ABS-130
Branding of the Sultanate of Bangkalan as a Halal Tourism Attraction in Bangkalan Allyvia Camelia , Dewi Quraisyin Universitas Trunojoyo Madura Abstract History-based tourism is a component in the field of tourism development which is currently being carried out more intensively because of the consideration that each region has a different and unique history that other regions do not have. Mackellar, 2006. Reported from various source, the existence of the Bangkalan region cannot be separated from the long history of the West Madura Kingdom. The West Madura Kingdom appeared for the first time in 1531 with the center of government in the Arosbaya Palace, Bangkalan. In general, the process of developing tourist attractions takes place spontaneously and naturally without going through careful planning, through several stages as stated by Foster and Greenwood (in Pujaastawa, 2013), namely the stages of discovery, localresponse ,and institutionalization.stage the discovery is the stage of finding a place that has the potential to become a tourist attraction- The two stages of Local Response are the stage of emergence of local responses or initiatives which are a continuation of the discovery stage- The three stages of institutionalization or institutionalization are a continuation of the stage of emergence of local responses and initiatives to develop the potential that emerges and exists around the location. In the perspective of the tourism business, the development of the Bangkalan sultanate destinations is inversely proportional to the existence of religious tourism in Bangkalan. Apart from the different tourism characters, the segmentation of the religious tourism market is slightly more dominant in Bangkalan. Preliminary findings in the field show that tourism development, both from promotion and infrastructure, leads to religious tourism. This is because the Bangkalan leader is from family . Thus, this research raises the issue of Branding as a Halal Tourism Attraction in Bangkalan. This needs to be done considering that Bangkalan is rich in potential but has not maximized the promotion process. Ideally, both historical or sultanate tourism potentials and religious tourism have the same package in terms of tourism development in an area. The theory that will be used is Frank Jeffkin^s image theory, branding theory, marketing communication, and tourism feasibility study. The big concept of developing historical tourism or the Bangkalan sultanate in the future must continue to be developed. The method to be used is descriptive qualitative R. Kyin. Where this case study method is very suitable to be used to be able to explore findings in the field. The mandatory achievement target in this research is one article published in a national scientific journal accredited SINTA 4. Additional outputs are HKI, Integrated Marketing Communication or other outputs. Keywords: Branding, Sultanate tourism, Bangkalan Halal tourism Share Link | Plain Format | Corresponding Author (Allyvia Camelia)

345	Other Social Sciences and Humanities	ABS-386
Innovative Puppet Show Entitled ^Sang Kala Corona^ I Kadek Widnyana1, Sulistyani2, Rinto Widyarto3 Institut Seni Indonesia Denpasar Alamat: 86WM+H3C, Jl. Nusa Indah, Sumerta, Kec. Denpasar Tim., Kota Denpasar, Bali 80235 Telepon: (0361) 227316 Abstract Innovative Puppet Show Entitled ^Sang Kala Corona^ The Covid-19 phenomenon has stimulated the writer to help government programs combat the dangers of Covid-19 through an innovative Puppet show. In this case, the writer appreciated and implemented the government^s appeal through Puppet. So, through the innovative puppet show entitled ^Sang Kala Corona^ the writer participated in disseminating the program and the government^s call for the prevention of Covid-19. It is hoped that the Puppet Show will educate the public to carry out all government calls and be able to sort out the legitimacy of news that appears on social media. In the process of creating this puppet show, the writer tried to motivate himself by the phenomena that exist in society to get new, original ideas, so that the elements that bring up this work can unite in a harmonious whole. The creation of the Innovative Puppet show entitled ^Sang Kala Corona^ with the aim of considering aspects of wholeness, simplicity, complexity, and sincerity to fulfill the aesthetic goals. The creation activities were implemented using three methods, namely: exploration, improvisation, and form. The purpose of this work is basically besides expressing a new idea to add to the diversity of types of Balinese puppets show, it can also be a form of creativity and appreciation of social phenomena as a positive activity. This puppet show can also convey a message to all of us to always be aware of the dangers that can threaten us, especially diseases Keywords: Wayang, Innovative, Corona Share Link | Plain Format | Corresponding Author (I Kadek Widnyana)

346	Other Social Sciences and Humanities	ABS-136
Visual Communication Elements And Meaning Of Hatten Wines Bali Label Made Arini Hanindharputri (a*), I Wayan Mudra (b), Ni Putu Emilika Budi Lestari (c), A.A. Sagung Intan Pradnyanita (d) (a,b)Institut Seni Indonesia Denpasar arinihanindhar[at]gmail.com wayanmudra[at]isi-dps.ac.id (a,b,c) Visual Communication Design, Institut Desain dan Bisnis Bali emilika[at]idbbali.ac.id agung.intan[at]idbbali.ac.id Abstract Hatten Wines is a wine producer based in Bali and is also one of the pioneers in the wine industry in the Asian region. Hatten Wines^s label is unique in terms of visuals, making it interesting to study. In addition, research on wine labels in Bali has never been studied in depth with a visual communication approach. The purpose of this study is to analyse visual communication elements and meaning from the labels of Hatten Wines with the Morris^ semantics approach. This study uses a qualitative descriptive method. The data was obtained through observation, interviews with stakeholders and literature, where the data were analyzed using visual communication theory, and the meaning of each element. Research mind findings: (1) Hatten Wines succeeds in presenting a communicative label through a visual display based on illustrations, typography, and colours, and (2) The elements listed on the label mean elements of the island of Bali which are synonymous with its natural wealth and gives the meaning that Hatten Wines is a wine with original Balinese grapes with an international taste. The research implication: this research is helpful in visual communication design, especially in food and beverage labels to influence sales. Keywords: label- Hatten Wines- Visual Communication- Meaning- Semantic Share Link | Plain Format | Corresponding Author (Made Arini Hanindharputri)

347	Other Social Sciences and Humanities	ABS-139
Motives, Messages, and Media in the Process of Child Marriage in Madura Netty Dyah Kurniasari (1), Emy Susanti (2), Yuyun W.I Surya (3) 1) Universitas Trunojoyo Madura 2) Universitas Airlangga 3) Universitas Airlangga Abstract Please Just Try to Submit This Sample Abstract You The purpose of this study was to analyze what motives, media and messages parents conveyed, kyai (who are aged) to persuade their children to be willing to marry early. The research methods used are observation and interviews. The subjects of the study were early marriage practitioners, parents of perpetrators and kyai. Research location in Madura. The results showed that the motive for early marriage was mostly due to economic and cultural motives. Media used by means of direct communication. The message conveyed includes good intentions (wanting to marry) should not be rejected, to maintain the honor of a woman better when the woman is immediately married, the person who gets married ( household) becomes a more independent person. Getting married is a good intention so the good thing has to be moved.Can Edit It Again Later Keywords: message, media, child marriage Share Link | Plain Format | Corresponding Author (Netty Dyah Kurniasari Netty Dyah Kurniasari)

348	Other Social Sciences and Humanities	ABS-141
DIGITALIZATION OF MADURA TOURISM BRANDING IN THE NEW NORMAL Bani Eka Dartiningsih, Surokim Communication Science, Universitas Trunojoyo Madura, Bangkalan, Indonesia Abstract he Covid 19 pandemic had a negative impact on the tourism sector which had to experience a decline in income. During the Covid 19 pandemic. One of the areas affected was Madura. Madura Island has enormous tourism potential, because in addition to having natural aesthetics it also has cultural diversity and norms that grow and develop among Madurese people. The COVID 19 pandemic has become a nightmare for all sectors of the tourism industry in Madura. Since Covid-19, the revenue budget from the tourism sector has fallen sharply. This is because of the government^s prohibition to open a business that has the potential to invite a large crowd of people due to physical distancing, as an effort to prevent the transmission of covid 19. Pandemic Covid-19 that hit the world has made various sectors in Indonesia experience drastic decline including tourism and the creative economy, industry tourism struggling to survive in difficult times such as travel, hotels, Culinary and tourist destinations are complicated issues. To make this sector successful, strategic skills are needed in managing existing tourism assets.However, since the enactment new normal, namely the adaptation period to new habits, the tourism sector is making improvements. The rapid growth in the use of the internet and smartphones currently has an impact on all fields, including the tourism industry, whose direction is increasingly digital technology-based. Digitalization of branding is one of the keys promote tourism. By leveraging digitization, branding and Marketing of tourism products can be more effective and efficient in the new era normally at this time. DigitalBranding can be said as a leap for the tourism sector and creative economy to develop at this time, these trends will be seen together increasing number of tourists and starting to plan trips digitally. Keywords: Digitalization, Branding Madura, New Normal Share Link | Plain Format | Corresponding Author (Bani Eka Dartiningsih)

349	Other Social Sciences and Humanities	ABS-146
VISUAL STRUCTURE OF DIGITAL COMIC BANGGABER WITH THE THEME OF PARENTS AND CHILDREN Syarip Hidayat 1 , I Wayan Mudra 2 , Ranti Rachmawanti 3 1,2 Program Studi Seni, Pascasarjana Program Doktor, Institut Seni Indonesia (ISI), Denpasar, Indonesia- 3 Program Studi Seni Rupa, Fakultas Industri Kreatif, Telkom University, Bandung, Indonesia Abstract Digital comics are spread virtually on the internet via computers and mobile phones, circulating in Indonesia through digital comic websites such as WebToon and Instagram social media such as digital comic Banggaber Digital Comic Banggaber has an attraction, that its appearance with only visualized in one frame that has a strong message, this research aims to identify the visual structure. This research is Qualitative, with a Fine Arts approach in Comics. The data source is the work of a digital comic from Instagram. Data collection techniques with observation, and visual studies. The results showed that the visual structure of the digital comic Bang Gaber consists of a surface structure in the form of real visualization of the symbol of the relationship between parents and children, while the deep structure is in the form of emotional bonds and parental child affection. This research provides information about the visual structure of digital comics on social media Keywords: Bang Gaber- Digital Comics- Parents and Children- Visual Structure- Share Link | Plain Format | Corresponding Author (Syarip Hidayat)

350	Other Social Sciences and Humanities	ABS-415
Post-Covid-19 Tourism Recovery and Innovation Methods: Practical Evidence from Indonesia Sabrina Mawar Rahmah, Lintang Muliawanti Universitas Muhammadiyah Magelang Abstract The economy, tourism, and other industries have all been significantly impacted by Covid-19. Regulations make it tough to access social and transportation services, limiting Indonesian tourism. The number of tourist visits has decreased significantly, impacting hotels, restaurants and other tourism businesses to close both temporarily and permanently, and even many tourism activists have to be isolated. In order to support the government^s program in restoring tourism conditions, the latest strategies are being implemented in various tours in Indonesia. This study aims to examine post-covid-19 Indonesian tourism developments and strategies. Using Google Scholar, a literature study was conducted using a number of previously published scientific works that have been released between 2020 and 2022. The keywords used are ^tourism recovery strategy^ ^covid-19^ ^Indonesia^. The results of this study reveal that the recovery strategy for tourism has its own characteristics. The main strategies carried out include repairing and adding health protocol facilities and training according to CHSE standards. In several natural attractions such as Parangtritis, Pacitan, Labuhan, and Kelubi there are additional massive promotional strategies. In Karangsari agro-tourism, Blitar City and Watesari Village, there are additional strategies to increase and produce HR capacity. In religious tourism, such as in Madura, there is an additional role for the government in supporting the development of halal tourism and sharia travel, such as providing halal certificates to make it easier for Muslim tourists. In order to strengthen the tourism recovery strategy, more virtual tours are available for cultural tourism, such as Maluku and temple tourism. Keywords: Tourism- Strategies- CHSE- Post-Covid 19 Share Link | Plain Format | Corresponding Author (Lintang Muliawanti)

351	Other Social Sciences and Humanities	ABS-416
tTHE INFLUENCE OF THE COORDINATION PATTERN OF THE ELECTION SUPERVISORY BOARD (BAWASLU) WITH THE LUWUK DISTRICT SUPERVISORY COMMITTEE (PANWASCAM) ON THE IMPLEMENTATION OF ELECTIONS IN BANGGAI DISTRICT IN 2020 erwin nursin, risno mina , gisela luigi septiana Universitas Muhammadiyah Luwuk Abstract THE INFLUENCE OF THE COORDINATION PATTERN OF THE ELECTION SUPERVISORY BOARD (BAWASLU) WITH THE LUWUK DISTRICT SUPERVISORY COMMITTEE (PANWASCAM) ON THE IMPLEMENTATION OF ELECTIONS IN BANGGAI DISTRICT IN 2020 erwin nursin, risno mina, gisela luigi septiana fkmbmr09@gmail.com, risnomina78@gmail.com, giselaluigis@gmail.com Universitas Muhammadiyah Luwuk Abstract The purpose of this research was to find out the Coordination Patterns of the Election Supervisory Board (Bawaslu) with the Sub-District Supervisory Committee (Panwascam) in the holding of regional elections in Banggai Regency in 2020. Meanwhile, the benefits of this research are as input material for the Election Supervisory Board (Bawaslu) with the Supervisory Committee District (Panwascam) Banggai Regency. The data collection method used in this study is by means of observation or direct observation through distributing a list of statements (questionnaire). The approach technique used in this study is a Quantitative Descriptive technique, namely by describing, describing the problems that exist in the research location in order to get an explanation in this research study. The population in this study were all employees of the Election Supervisory Board (Bawaslu) with the District Supervisory Committee (Panwascam), totaling 30 people, but because the population was quite small, the researchers used the Saturated Sampling technique or the census method with a total sample of 30 people, namely the total population used as a whole as a research sample. Data Analysis Proven Correlation Coefficient (R) 0.865, this means that 86 % shows that the correlation rate or relationship between the effect of the influence of the Election Supervisory Agency (Bawaslu) and the District Supervisory Committee (Panwascam) in the implementation of the Pilkada in Banggai Regency in 2020 is a relationship positive or strong while the determinant coefficient (R2) is 0.739, This means that 74.9% shows that the effect of the variable effect of the Coordination Pattern of the Election Supervisory Agency (Bawaslu) with the District Supervisory Committee (Panwascam) (X) is very dominant to the election implementation variables in Banggai Regency in 2020 (Y). The effect of the implementation of the elections in Banggai Regency in 2020 (x) is shown by the tcount value of 9,120 to determine the ttable using the significance level &#945- = 0.05 obtained by ttable 1,699. So tcount 9.120> ttable 1,699, so it can be said that there is a significant influence between the effect of the coordination pattern of the Election Supervisory Agency (Bawaslu) and the District Supervisory Committee (Panwascam) (x) on the implementation of the Pilkada in Banggai Regency in 2020 with a partially with linear equation is y = 155,127 + 0.5.299 x + e Keyword: Coordination, Bawaslu, Panwascam Keywords: Coordination, Bawaslu, Panwascam Share Link | Plain Format | Corresponding Author (erwin nursin nursin)

352	Other Social Sciences and Humanities	ABS-176
Strengthening Urban Governance: Digital Transformation through the Development of Electronic-based Government Systems to create Smart Cities in Malang City Muhammad Kamil, Syasya Yuania Fadila Masudi, Nadilla Nova Krisanti 1,3 Department of Government Studies, Faculty of Social and Political Sciences, Universitas Muhammadiyah Malang, Indonesia 2 Department of International Relation, Faculty of Social and Political Sciences, Universitas Muhammadiyah Malang, Indonesia Abstract The Complexity of urban governance issues more complex than non-urban issues. The problem in Malang City is interdependence, artificial, dynamic governance. Integrated data management between Local Government Organizations in improving public services in Malang City has been a strategic issue in related to institutional arrangements, public services, poverty, informal sector marginalization in urban areas that need utilize information technology towards sustainable urban development. The problem of governance in terms of implementations and services to the community, as well as community participation to government programs. This research aims to examine of smart change through government innovation and efficient, effective, transparent of public service and integrity digital transformation. The research method applied in this study is a descriptive qualitative method with primary data collection techniques obtained through direct observation, interviews, and documentation. Secondary data from literature, previous research, information either the internet or data obtained in the field related to this research. The results of this research, th effort to strengthen Malang is committed to realizing a smart city, when viewed from the development of an electronic-based government system (SPBE) and integrative policies based on the principles of good urban governance, it has been going well even though SPBE continues to be developed in stages. This is strongly supported by city leaders who are more exposed to many innovative practices in both urban governance and public service development by repeating existing practices with different approaches, taking a holistic approach to development, and exploring innovative policies and practices in integrated solutions. Keywords: Good Urban Governance, Digital Transformation, Integrative Policies, SPBE Share Link | Plain Format | Corresponding Author (Muhammad Kamil)

353	Other Social Sciences and Humanities	ABS-177
The Potential for Tourism Development Based on Natural Wealth with a Digital Marketing Approach Qoniah Nur Wijayani, Yuliana Rakhmawati Universitas Trunojoyo Madura Abstract It is undeniable that vacationing is one of the activities that everyone likes the most. Someone is willing to spend a lot of money just to enjoy the beautiful scenery in a remote location. With so many interests in traveling as a person^s choice in activities, it is necessary for serious efforts for tourism managers to develop tourism into attractive tourist attractions and an appropriate marketing strategy. There is a lot of potential that can be explored to introduce these tourist attractions to the public. One of them is the potential for natural wealth which can be explored for its charm by utilizing digital marketing as an effort to convey messages to the public which is then expected to attract public attention and interest in visiting tourist sites. The purpose of this study is to determine the potential for developing tourism based on natural wealth with a digital marketing approach. The research method is using a descriptive qualitative approach, which leads to a detailed and in-depth description of the potential for natural resource-based tourism development with a digital marketing approach. The analysis was carried out on the concept of digital marketing on social media accounts developed by a tourist spot. The results of this study are that there are several views on social media accounts, precisely on Instagram and Tiktok, namely displaying photos or videos that depict natural wealth in the form of views of blue sea and white sand- view of mangrove trees- and a scenic view of the prawn fir trees. This study shows that the potential for tourism development can be carried out by utilizing natural resources which then with a digital marketing approach will be able to display a good appearance, namely in the form of displaying photos or videos on social media accounts so that the public can be interested in visiting tourist sites Keywords: tourism development potential- natural wealth- digital marketing Share Link | Plain Format | Corresponding Author (Qoniah Nur Wijayani)

354	Other Social Sciences and Humanities	ABS-178
Evaluation of UI/UX Usability in Augmented Reality Application of Balinese Shadow Puppet Panca Pandawa I Komang Try Adi Stanaya (a*), I Wayan Mudra (b), I Gst. Ngr. Dwijaksara (c) a*) Art Study Program Doctoral Program, Indonesian Institute of the Arts (ISI) Denpasar, Nusa Indah Street, Sumerta, 80235, Denpasar, Bali, Indonesia, stanayart[at]gmail.com b) Indonesian Art Institute (ISI) Denpasar, Nusa Indah Street, Sumerta, 80235, Denpasar, Bali, Indonesia, wayanmudra[at]isi-dps.ac.id c) Indonesian Art Institute (ISI) Denpasar, Nusa Indah Street, Sumerta, 80235, Denpasar, Bali, Indonesia, dwijaksara[at]isi-dps.ac.id Abstract Augmented Reality (AR) Panca Pandawa Balinese Shadow Puppet is a digital application that aims to provide education and detailed introduction to Balinese Shadow Puppets by displaying three-dimensional shapes of Panca Pandawa characters- Yudistira, Bima, Arjuna, Nakula and Sahadewa. The purpose of this study is to evaluate the user experience when using the Panca Pandawa Balinese Shadow Puppet application. In this research, an evaluation process was carried out for the application by applying the heuristic evaluation method. This study uses Jacob Nielsen^s 10 usability heuristic guidelines for user interface design. The results are as follows, there are six usability issues in the application interface. Based on the heuristic aspect, there are two problems in the Visibility of System aspect, two issues in the aspect of User Control and Freedom, one issue in the Flexibility and Efficiency of Use aspect, one issue in the Aesthetic and Minimalist Design aspect. The research shows that the heuristic evaluation method can be used as a reference and improving materials for the interface of the Panca Pandawa Balinese Shadow Puppet AR application. The implication of this research is to disseminate knowledge that can be used to evaluate user experience, in order to maximize performance and usability. Keywords: Usability Evaluation- Heuristic Evaluation Method- Augmented Reality- Balinese Shadow Puppet- Panca Pandawa Share Link | Plain Format | Corresponding Author (I Komang Try Adi Stanaya Stanaya)

355	Other Social Sciences and Humanities	ABS-179
Heritage Tourism Branding Strategy (Comparative Study of Heritage Tourism Branding Strategies in Madura, Indonesia and Malaysia) Ahmad Cholil, Tatag Handaka, Hamid Busthami Noer Department of Communication Science, FISIB, UTM Abstract Malaysia already has quite well-known heritage areas, namely George Town and Melaka which are recognized by the UNESCO World Heritage Side. Then what about some of the historical heritage in Indonesia, especially Madura? The formulation of the problem raised is related to how positioning, differentiation, manage image, for the next how is a Comparative Study of Heritage Tourism Branding Strategies in Madura, Indonesia and Malaysia. The research method uses a qualitative descriptive method. As well as reviewing and linking with several study variables. The Comparative Study of Heritage Tourism Branding Strategies in Madura, Indonesia and Malaysia, has very big differences. Tourism Heritage George Town, Penang and Melaka in terms of branding strategy management, have been successful. Positioning, product differentiation, and brand image have been carried out well by the two Old Town in Malaysia. Very different from the branding strategy carried out by PT. Garam because it has no authority and limited duties related to the management of old buildings to be used as a heritage tourism sector. Keywords: Heritage, UNESCO, Positioning, Differentiation, Image Share Link | Plain Format | Corresponding Author (Ahmad Cholil)

356	Other Social Sciences and Humanities	ABS-180
The Uses of Social Media Among Y and Z Generations in Informing Heritage Tourism in Madura Muhtar Wahyudi1, Drajat Wicaksono1, Imam Sofyan1* Communication Science, Universitas Trunojoyo Madura, Kamal Bangkalan, Madura Abstract The increase in tourist visits is not only influenced by tourist attractions, but also through the dissemination of tourism information that is able to reach and be easily accessed by many people in a short time. This study aims to map the trend of using social media among generations Y and Z in informing heritage tourism in Madura. This study used a survey method by conducting face to face interviews guided by a questionnaire. The number of respondents was 400, obtained through stratified multistage random sampling. It is known that more people get (access) information about tourism from social media as well as through word of mouth communications, compared to outdoor media and mass media. In terms of sharing information about tourism, it is also mostly done through the social media. The research results can contribute to the development of tourism communication by tourism managers and local governments in an effort to increase tourist attraction and visits. Namely in relation to the distribution of media use and the packaging of providing tourist information. Keywords: Social Media- Heritage Tourism- Generations Y and Z Share Link | Plain Format | Corresponding Author (Imam Sofyan)

357	Other Social Sciences and Humanities	ABS-437
ACTUALIZATION OF SOCIAL VALUES IN THE IMPLEMENTATION OF THE MOMBOWA TUMPE CEREMONY IN THE BATUI INDIGENOUS COMMUNITIES, BANGGAI DISTRICT Falimu, Karmila P Lamadang Universitas Muhammadiyah Luwuk Abstract Actualization of social values as a standard in which there is a set of behaviors and functions as a guide for human life in society through the implementation of the mombowa tumpe ceremony. The purpose of this study was to find out the actualization of social values in the implementation of the mombowa tumpe ceremony in the Batui indigenous people, Banggai Regency. This research was conducted in Batui District, Banggai Regency, using a qualitative descriptive research method. The collection of data used in this research are observation, in-depth interviews and document studies. Based on the results of the study it was found that the implementation of the mombowa tumpe ceremony carried out by the Batui indigenous people have social values in the form of behavior, life guidelines and interaction processes Keywords: Actualization, Social Value, Momboa Tumpe Ceremony Share Link | Plain Format | Corresponding Author (Falimu imu)

358	Other Social Sciences and Humanities	ABS-184
The ^INOMARI^ Android Application as a Model of Distance Learning Media for Vocational School Ahmad Fathan Rizqi Irawan, Didit Widiatmoko Soewardikeoen, Adrian Ariatin Telkom University Abstract Distance Learning due to COVID-19 pandemic has challenged many schools especially for vocational schools which have the main competence in the form of practice. The research took case at SMKN 1 Simpang Empat, South Kalimantan which has main problem that is only 15% of students achieve the minimum passing criteria score during year of 2021. This problem arises because the existing distance learning media is less effective. This study aims to develop a model of distance learning media at State Vocational High School 1 Simpang Empat, South Kalimantan. The design thinking approach along with the concept of ^8 Golden rules of interaction design^ are used in designing the new learning media. The result of this research is ^INOMARI^ android application as a model of interaction design which can be used to make learning media in digital form. The concept of this application can be adapted for making other learning media according to school needs. Keywords: Interaction Design, Distance Learning Media, Design Thinking Share Link | Plain Format | Corresponding Author (Ahmad Fathan Rizqi Irawan)

359	Other Social Sciences and Humanities	ABS-187
Study Narrative of The Role Communication to Kiai Madura as A Leader and Therapist of People with Mental Disorders Sri Wahyuningsih dan Moh Arief Wahyudi Universitas Trunojoyo Madura STKIP PGRI Bangkalan Madura Abstract Introduction: Kiai is identical with people who are very respected in their obedience to Allah SWT, Kiai is also identical with a leader of a boarding school in Madura. Kiai is a person whose religious knowledge is unquestionable in his understanding and practice in his daily life. Therefore, the Kiai that the author intends in this study is as a person who needs to be told his life journey when playing a role in Madurese society both physically and mentally development in society at large. Purpose: to know, analyze, dig deeper into the life of Madurese Kiai in their role in building Madurese society physically and mentally. handling people with mental disorders (ODGJ) through psych religious communication therapy Method: Type of descriptive qualitative research with narrative approach biography of Kiai Madura. The subject of research is Kiai Madura, while the object of research is the role of Kiai communication in building physical and mental Madura society. Data collection techniques are in depth interview, in depth observation, and documentation. Its data analysis strategy is to analyze data for stories, retell stories, and develop themes, often using chronology. Data validity techniques using triangulation sources and member check Main Finding: Side of Kiai life of Madura in addition to the role of a Kiai who led the boarding school, his role as the village leader, it turns out in his life able to play a role also handle people with mental disorders by doing a variety of approaches but the priority is the religious approach that prioritizes the religious approach in the healing process of people with mental disorders. Implication: Useful to provide information and knowledge that Kiai has multiple roles in the side of life in society. Both in terms of leadership in leading the boarding school, building physically through his role as village leader, can also rebuild the psychological/mental people who experience mental disorders can be better with a psych religiou Keywords: Kiai Madura, the role of Kiai communication,, ODGJ, narrative studies, Psychoreligious communication therapy. Share Link | Plain Format | Corresponding Author (Sri Wahyuningsih Wahyuningsih)

360	Other Social Sciences and Humanities	ABS-188
Development of a socio-cultural based community resilience model for the collective action of volunteers for the Merapi eruption disaster Rasidi1 , Robiul fitri mashithoh2 Universiats Muhammadiyah Magelang Abstract This study aims to produce a socio-cultural-based community resilience model for the collective action of volunteers for the Merapi eruption disaster and examine the feasibility, effectiveness and practicality of a socio-cultural-based community resilience model for the collective action of volunteers for the Merapi eruption disaster. The Research conducted is a type of Research and development (R & D). The development model used refers to the modification of Cunningham^s Borg & Gall development model. The development procedure that has been taken includes six steps, namely: (1) identifying problems, (2) needs analysis, (3) designing products, (4) product revisions, (5) field testing, and (6) implementation. Research has been conducted on volunteer subjects in potentially disaster-prone areas of Merapi Eruption in Magelang Regency. A limited-scale trial was conducted on 21 volunteers, and a large-scale trial on 45 volunteers. Data collection methods used are tests, observations, interviews, and questionnaires. Data analysis is qualitative, descriptive percentage, paired t-test for limited scale test, and independent t-test for the wide-scale test. The results showed: the characteristics of the socio-cultural-based community resilience model with the characteristics of having main elements consisting of: syntactic, social system, reaction principle, support system elements, instructional impact and accompaniment. The product, namely the learning model produced, meets the specified learning model specifications, namely being able to complement existing products by focusing on thematic integration of disaster, contributing to the knowledge, attitudes and skills of disaster volunteers towards disasters, and building personal awareness with a social orientation. The validator assesses the feasibility level of the average value of model validation to have a score of 99.5 or 83%, which is in the very good category. The effectiveness of the socio-cultural-based community resilience model^s influence on disaster collective action is measured on a broad scale, with each model variable having a significance value of less than 0.05. This means that ho is rejected and accepted, thus stating that there are differences in collective action between groups taught by socio-cultural-based community resilience models and groups of volunteers taught by conventional learning models. The level of effectiveness is used in disaster volunteers^ knowledge, attitudes and collective action skills. This is shown from the results of the application of the model, where more than 85% of students have been able to have knowledge, attitudes and skills during disaster training. Keywords: #socio-cultural #community resilience #collective action Share Link | Plain Format | Corresponding Author (rasidi rasidi)

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