Feasibility Study of Salt Education as a Role Model and Branding of Madura Halal Destinations Dinara Maya Julijanti, Fachrur rozi
Communication Science Universitas Trunojoyo Madura
Abstract
Rodger Defines educational tourism as a program in which the participants of the program travel to a place or area in one group with the main purpose of being involved in a learning experience that is directly related to the destination. In addition, to gain a learning experience that build character, mind, or abilities related to that tourist attraction visited educational tourism is an educational activity carried out with a purpose to increase intelligence and creativity.
Salt Madura Edutourism is one of the new destinations in the village of Bunder district Pademawu Pamekasan which aims to be a showcase for people^s salt products, starting from boiled salt and processed products of Bunder Village residents. Destinations managed by The local BUMDES, which is still one year old, is a thematic village designed by the district head Pamekasan. The big concept of this thematic village is none other than improving the economy community, to become an educational tourism center about all things salt.
Brandingcurrently one of the strategies in promoting tourist destinations. On process branding there is a feasibility study instrument that will later be sought and found through Branding theory, image theory, and halal tourism feasibility studies. This instrument is very important for dig up data and describe the strategies and stages that must be passed by the management. The method to be used in this study is descriptive qualitative with informants Pemkab Pamekasan key, Head of Bunder village, ASPRIM, local residents and visitors.
Salt education is still one year old, there is still a lot of infrastructure and superstructure that need to be initiated so that the big concept of Edu-Tourism can run as planned. In perspective of developing halal tourism in Madura, so that salt tourism can be used as a role model of one of the halal destinations in Madura. So there are several stages that are considered important to conduct tourism development design research. Both from the feasibility study, and the Brand Concept which can later become the main recommendation to the government of Pamekasan Regency
Keywords: Feasibility Study, Role Model, Branding, Salt Education, Halal Tourism
