The Potential for Tourism Development Based on Natural Wealth with a Digital Marketing Approach Qoniah Nur Wijayani, Yuliana Rakhmawati
Universitas Trunojoyo Madura
Abstract
It is undeniable that vacationing is one of the activities that everyone likes the most. Someone is willing to spend a lot of money just to enjoy the beautiful scenery in a remote location. With so many interests in traveling as a person^s choice in activities, it is necessary for serious efforts for tourism managers to develop tourism into attractive tourist attractions and an appropriate marketing strategy. There is a lot of potential that can be explored to introduce these tourist attractions to the public. One of them is the potential for natural wealth which can be explored for its charm by utilizing digital marketing as an effort to convey messages to the public which is then expected to attract public attention and interest in visiting tourist sites. The purpose of this study is to determine the potential for developing tourism based on natural wealth with a digital marketing approach. The research method is using a descriptive qualitative approach, which leads to a detailed and in-depth description of the potential for natural resource-based tourism development with a digital marketing approach. The analysis was carried out on the concept of digital marketing on social media accounts developed by a tourist spot. The results of this study are that there are several views on social media accounts, precisely on Instagram and Tiktok, namely displaying photos or videos that depict natural wealth in the form of views of blue sea and white sand- view of mangrove trees- and a scenic view of the prawn fir trees. This study shows that the potential for tourism development can be carried out by utilizing natural resources which then with a digital marketing approach will be able to display a good appearance, namely in the form of displaying photos or videos on social media accounts so that the public can be interested in visiting tourist sites
Keywords: tourism development potential- natural wealth- digital marketing
