Mindful Tourism: Management of Tourist Destinations as an Effort to Counter Stereotypes of the Madurese People
Nikmah Suryandari, Farida Nurul Rahmawati

Universitas Trunojoyo Madura

Abstract

This study examines the potential of mindful tourism as a tool for countering stereotypes of the Madurese people, a minority group in Indonesia. The Madurese have historically been marginalized and stigmatized, and their culture and way of life have been misrepresented in tourism marketing and promotion. The study begins with an overview of the Madurese people and the stereotypes they have faced, and then discuss the principles of mindful tourism and its potential to challenge these stereotypes. We also provide examples of how mindful tourism has been applied in Madurese communities and the benefits it has brought. The findings suggest that by adopting a mindful tourism approach, destination managers can work to improve the representation of the Madurese culture and promote a more authentic and respectful tourism experience for visitors, ultimately benefiting both the Madurese community and the tourists.

Keywords: mindful tourism- Madurese tourism- stereotype

Topic: Other Social Sciences and Humanities