Post-Covid-19 Tourism Recovery and Innovation Methods: Practical Evidence from Indonesia Sabrina Mawar Rahmah, Lintang Muliawanti
Universitas Muhammadiyah Magelang
Abstract
The economy, tourism, and other industries have all been significantly impacted by Covid-19. Regulations make it tough to access social and transportation services, limiting Indonesian tourism. The number of tourist visits has decreased significantly, impacting hotels, restaurants and other tourism businesses to close both temporarily and permanently, and even many tourism activists have to be isolated. In order to support the government^s program in restoring tourism conditions, the latest strategies are being implemented in various tours in Indonesia. This study aims to examine post-covid-19 Indonesian tourism developments and strategies. Using Google Scholar, a literature study was conducted using a number of previously published scientific works that have been released between 2020 and 2022. The keywords used are ^tourism recovery strategy^ ^covid-19^ ^Indonesia^. The results of this study reveal that the recovery strategy for tourism has its own characteristics. The main strategies carried out include repairing and adding health protocol facilities and training according to CHSE standards. In several natural attractions such as Parangtritis, Pacitan, Labuhan, and Kelubi there are additional massive promotional strategies. In Karangsari agro-tourism, Blitar City and Watesari Village, there are additional strategies to increase and produce HR capacity. In religious tourism, such as in Madura, there is an additional role for the government in supporting the development of halal tourism and sharia travel, such as providing halal certificates to make it easier for Muslim tourists. In order to strengthen the tourism recovery strategy, more virtual tours are available for cultural tourism, such as Maluku and temple tourism.
