Factors affecting soft innovation Batik design in East Kalimantan, Indonesia 1Dita Andansari, 2Khairul Hisyam Bin Kamarudin, 3Darius Shyafary
1,3 Politeknik Negeri Samarinda
2 University Teknologi Malaysia
Abstract
According to Noor (2021), craft industries in East Kalimantan that have the potential to be developed are handicrafts based on textiles, leather, wood, wicker, paper, glass, metal, furniture/furniture businesses, jewelry and valuables. For textile-based crafts typical of East Kalimantan that are very developed today are represented by Samarinda sarongs and Ulap doyo. Meanwhile, another textile-based handicraft that is being developed today is East Kalimantan batik. As a relatively new player, batik MSMEs in East Kalimantan must have a competitive advantage among textile-based MSMEs in East Kalimantan such as Samarinda sarongs and ulap doyo. One aspect that can be used as part of a business strategy is innovation. In andansari^s research, 2021 concluded that the choice for innovation that has the greatest opportunity is product innovation, one of which is design innovation. In addition, in andansari^s research, 2019 on the innovation of east kalimantan samarinda batik design based on community preferences concluded that the biggest factor in choosing east kalimantan batik design is the design factor. Thus the soft innovation (design development) of east Kalimantan batik is very important and it is necessary to know the factors that influence batik MSMEs in developing batik designs. the purpose of this research is Knowing the factors that influence Batik MSMEs in developing batik designs (soft innovation). Methoof this research is qualitative by conducting interviews. Main finding is Factors that influence batik MSMEs in developing batik designs are more internal factors. The implication of this study is to provide recommendations to local governments that can be used as considerations in their efforts to help MSMEs become more advanced.
Keywords: factor,soft inovasion , batik, kalimantan timur
