Initiation of the Development of Content Creators and the Madura Digital Community as a Strategy for Strengthening Marketing Communications for the Madura Region in the Digital Communication Era Surokim, Bani Eka Dartiningsih
Communication Sciences, Universitas Trunojoyo Madura
Abstract
The existence content creators and digital communities in the digital communication era can be an important support in the development of the Madura tourist area and destinations. Through various social media platforms, content creators can produce content that is interesting, natural, based on reality on the spot , more interesting. Tourist destinations and the Madura region have good prospects and potential enough to be marketed through digital communication media. Tourism and regional marketing efforts are needed through the development of content creators and digital communities so that they can reach a wider audience. This study uses action research. The approach that will be used in this research is a participatory-action research approach. Action research uses case studies which is a research method with a qualitative approach. This research is also development research and will result in capacity building actions for content creators in Madura. The development of content creators is carried out by creating digital communities and encouraging tourism activism movements that will become pioneers of content creators in filling out creative content on various social media platforms. Strengthening the capacity of Madura content creators can encourage the creativity and innovation of netizens to help make the Madura area more attractive and attractive.
Keywords: content creator, digital community, regional marketing, digital communication, Madura, action research
