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61	Economic, Business and Technology	ABS-50
Assessment of Online Stock Trading Platform with Structure-Conduct-Performance Framework During Covid 19 Pandemic Endra Gunawan, and Anita Primaswari Widhiania) 1 School of Business, IPB University, Bogor, Indonesia a) Corresponding author: anitawi[at]apps.ipb.ac.id Abstract This paper aims to examine the existing conditions in the Indonesian stockbroking industry using the Structure-Conduct-Performance (SCP) framework. This study uses secondary data related to the brokerage industry in Indonesia, especially in the use of online stock trading platforms. The collected data is tabulated and the level of competition of the banking industry is calculated with Herfmdahl-Hirschman Index (HHI). The use of online trading platforms by several brokerage firms has driven changes in the structure of the brokerage industry market towards a more competitive direction, which is indicated by the downward trend of Herfmdahl-Hirschman Index (HHI) value Keywords: Structure-Conduct-Performance, Herfmdahl-Hirschman Index Share Link | Plain Format | Corresponding Author (Endra Gunawan)

62	Economic, Business and Technology	ABS-51
Women^s Group Participation on Local Economic and Business Performance (Case Study in Batang District, Central Java, Indonesia) Siti Jahroha), Intan Adhitya Rosmasarib) , Achmad Fadillahc) and Alfa Chasanahd) 1School of Business, IPB University, Bogor, Indonesia a) Corresponding author: sitijahroh[at]gmail.com b)intan.rosmasari[at]gmail.com c)achmadfadillah[at]apps.ipb.ac.id d)alfac[at]apps.ipb.ac.id Abstract Since the decentralization, local economy has played important roles with each region expected to focus on its potencies and comparative advantages in developing the region. In addition to on-farm activities in an agricultural sector, agricultural processing industries have attracted increasing attention. Batang District is one of the regions in Central Java Province, Indonesia in which emping melinjo (Gnetum gnemon) or melinjo chips processing industry has occupied the highest proportion in terms of numbers of agricultural processing business in the region. The majority of the business actors are women, some of whom joined a women^s group. This study aims to (1) clarify the uniqueness of business process and management of women^s group, (2) analyze the business performance of melinjo chips processing run by women^s group compared to the conventional one, and (3) compile the lessons learned of women^s group management in order to strengthen the local economy. The methods used in this study are regression analysis and cost return analysis. A questionnaire survey was conducted to 30 persons of women^s group members and another 30 persons of non-women^s group members in Batang District in May 2018. The result showed that local economy (melinjo chips business) run by women^s group members significantly had greater performance than that run by non-women^s group members (conventional way). Based on regression result and cost and return analysis, women^s group was able to gain higher profit compared to non-women^s group. The effect of women^s participation in the melinjo processing industry is that women directly participate actively to support local economic improvement and local business activities of the women^s group in order to run well. Keywords: local economy, agricultural processing, emping melinjo Share Link | Plain Format | Corresponding Author (Endra Gunawan)

63	Economic, Business and Technology	ABS-52
Customer-Based Brand Equity (CBBE) Model in Strategic Formulation of Unchal^s Brand Equity Strength Desviana A. Ramadhania), Henny K. Suwarsinah, and Dikky Indrawan 1School of Business, IPB University, Indonesia a)Corresponding author: desviana.aglia[at]gmail.com Abstract Unchal is a T-shirts brand for a souvenir designed with the positioning as the identity of Bogor City. In the 10 years, Unchal built the brand as a unique souvenir with a strong differentiation compares to other souvenirs. However, this effort meets limited success, because Unchal as a brand is still not convincing tourists who came to Bogor City in buying the T-shirt as souvenirs. The study objectives were: (1) to analyze Unchal^s market potential in the souvenir market of Bogor City, (2) to determine the strength of Unchal^s brand equity, and (3) to formulate strategies for strengthening Unchal brand equity. The study employed a mixed research method that gave guidance in collecting data via questionnaires, interviews, observations, and literature studies. The study consisted of identifying the demographics and behavior of respondents using descriptive analysis, calculating the estimated total market potential, measuring brand equity, and formulating strategies using the CBBE Model. The results found some attributes of Unchal^s brand equity were rather less strong, that is brand feelings and brand resonance. Therefore, a strategy formulation was needed to strengthen these attributes. Keywords: CBBE, brand equity, tourist, souvenir, strategy Share Link | Plain Format | Corresponding Author (Endra Gunawan)

64	Economic, Business and Technology	ABS-53
Brand Awareness Development Strategy for IndonesiaX Companies Kesha Jonathan, Ani Nuraisyaha), and M. Syamsul Ma^Arif School of Business IPB University Bogor, Indonesia a)Corresponding author: anynuraisyah[at]apps.ipb.ac.id Abstract One of the online education platform that provides free courses is IndonesiaX. The purposes of this study are to analyze and describe customer characteristics. Then, identify marketing efforts using the 4C marketing mix (co-creation, currency, communal activation, conversation) and identify and analyze IndonesiaX brand awareness using the brand awareness pyramid based. Data were collected by interviewing internal stakeholders and distributing questionnaires to IndonesiaX customers. The results showed the characteristics of IndonesiaX customers, namely the lower middle class with an age range of 18-35 years and companies that need an online platform. IndonesiaX has made several 4C marketing mix efforts. Based on the evaluation of the brand awareness pyramid, problems occur in brand recognition, brand recall, and top of mind. These results caused by three problems in the co-creation, two problems in the currency, one problem in the communal activation, and two problems in the conversation. Keywords: brand awareness, IndonesiaX, 4C marketing-mix. Share Link | Plain Format | Corresponding Author (Endra Gunawan)

65	Economic, Business and Technology	ABS-54
Model for Evaluating Firm Digital Marketing Adoption: A Content, Context, and Process Framework Agus Masriantoa) Hartoyo, Aida Vitayala S Hubeis, and Nur Hasanah School of Business, IPB University, Bogor, Indonesia a) Corresponding author: agusmasrianto[at]apps.ipb.ac.id Abstract Using a qualitative systematic review method, we identify the factors for evaluating firm digital marketing adoption under the CCP framework. The Publish or Perish application is used to choose literature, while the Voyant-Tools application is used to search for connections between texts within and between pieces of literature. The CCP framework^s knowledge translation reveals that in order to achieve digital marketing capability, customer value, and business performance, the organization must have adequate resources to gain competitive intensity through successful digital transformation, digital servitization, and digital marketing training. Furthermore, knowledge translation concludes that the level of digital marketing adoption is determined by resources-based approach, competition-based approach, and dynamic capability-based approach. Based on the findings of this study, we developed the Firm Digital Marketing Adoption Evaluation Model (F-DMAEM). Keywords: digital marketing, CCP framework, F-DMAEM Share Link | Plain Format | Corresponding Author (Endra Gunawan)

66	Economic, Business and Technology	ABS-55
Customer Discovery Approach as The First Essential Step for Successful Business Development (E-Commerce Case Study: Bibikost) Kezia Clara Bellaa), Noer Azam Achsani, and Suhendi School of Business, IPB University, Bogor, Indonesia a)Corresponding author: bellakezia0[at]gmail.com Abstract The new challenges caused by globalization and technological advancements cause companies and entrepreneurs to think of new ways to compile a business marketing strategy or steps to build products. With the openness of the information, customers have formed their expectations over quality, service, and flexibility of supply. This causes businesses to no longer only offer products to solve customer problems but switches to offering products that understand consumers^ real desires and needs as a starting point then in the end adjusted to the company^s values and strategies. Although there have been several studies about Customer Development, this study is one of the few that focus only on Customer Discovery. As the first step of Customer Development, Customer Discovery focuses on understanding the customer problems, getting their feedback, and revising the business ideas to create customer-needed products. We propose a framework that outlines the steps of customer discovery in developing new products that can be followed by company. Based on a case study of e-commerce in Bogor, Bibikost, this paper illustrates the framework and benefits of implementing Customer Discovery in building business success strategies. Keywords: Customer discovery, e-commerce, framework Share Link | Plain Format | Corresponding Author (Kezia Clara Bella)

67	Economic, Business and Technology	ABS-56
Kediri^s Typical Pecel Sauce Business Model ^Mbak Hani^ with Customer Discovery Method Yudha Heryawan Asnawia), and Hanifah Rosyidah Sari School of Business, IPB University, Indonesia Abstract This study aims to gain a business model canvas of the Kediri^s typical pecel sauce ^Mbak Hani^ and using the customer discovery method with an action research approach by processing primary data from interviews with respondents. The problems found in the Kediri^s typical pecel sauce products are (1) the packaging is not as attractive as a souvenir (2) tasteless, too sweet, and less spicy, and (3) the oil that comes out of the package. The results of this study indicate that the typical pecel sauce ^Mbak Hani^ offered as a solution to the problem. The results of testing the solution and verifying the business model canvas shows 100% of respondents have an interest in buying it. The results of a business feasibility analysis Net Present Value (NPV) shows positive > 0 results of Rp 340 513 836, Internal Rate of Return (IRR) > discount rate of 47%, Net Benefit and Cost (B / C) of 4 more than 1, and Payback Period (PP) shows results for 1 year 2 months 27 days. Keywords: pecel sauce, customer discovery, business model canvas Share Link | Plain Format | Corresponding Author (Kezia Clara Bella)

68	Economic, Business and Technology	ABS-57
The Impact of SARS, MERS and COVID-19 Outbreaks on the Exchange Rates: The Case of Indonesia Salsa Dillaa), Noer Azam Achsani, and Linda Karlina Sari School of Business, IPB University, Indonesia a)Corresponding author: salsadilla[at]apps.ipb.ac.id Abstract This research used event study methodology to evaluate exchange rates returns performance of Rupiah over the top three most traded currencies in the world. Comparing three historical outbreak events (SARS, MERS, and COVID-19), the sample of the study consisted of daily historical data from January 2001 to March 2020. The market model is applied in order to predict expected exchange rates returns and the use of simple regression to get the parameters of the regression equation. A t-test used to examine whether the outbreak events (SARS, MERS and COVID-19) does appear to be related significantly to the abnormal returns. The finding showed that the respond of exchange rate movement to the outbreak events were in a mixed result. Overall, COVID-19 brings the greatest reaction to the volatility of Rupiah compared to SARS and MERS. Keywords: abnormal return, event study, exchange rates, virus outbreak, Indonesia Share Link | Plain Format | Corresponding Author (Kezia Clara Bella)

69	Economic, Business and Technology	ABS-58
Digital Amoeba: In House Innovation Management Model to Support Telkom^s Digital Transformation Raden Isma Anggraini1, a) and R. Rifa Herdian2, b) 1School if Business, IPB University, Bogor, Indonesia 2Division of Government Service PT Telkom Indonesia, Jakarta, Indonesia a) Corresponding author: isma.anggraini[at]apps.ipb.ac.id b)rifaherdian1[at]gmail.com Abstract Conditions in the VUCA era demanded innovation to achieve the right position in the intense business competition. Telkom is demanded to give birth to innovative breakthroughs to be able to improve digital capabilities and have an impact on company performance. Telkom formed the Digital Amoeba program, so that digital innovation can be faster than a start-up in the market. The objectives of this study are 1) to identify business models of Digital Amoeba, 2) to identify the management process of Digital Amoeba^s in- house innovation, and 3) to identify the effectiveness of program impacts in digital transformation. This research uses a descriptive method with a qualitative approach with the support of primary and secondary data. Data were analyzed using the operating model approach in key activities, the Business Model Canvas (BMC), and the parameters of the impact on digital culture. The results showed that business model of Digital Amoeba consists of nine elements: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structure and revenue streams. The management process of Digital Amoeba^s innovation includes five key activities: selection, preparation, intrapreneurial, governance, and closing. Digital Amoeba^s program is considered useful in supporting the process of digital transformation because it can create a digital culture. In the future, a system that can facilitate the monitoring and evaluation of Digital Amoeba^s progress is needed. It is also hoped that the spirit of innovation management can be spread to other SOEs to face business challenges. Keywords: business model canvas, digital amoeba, digital transformation, innovation, start-up Share Link | Plain Format | Corresponding Author (Kezia Clara Bella)

70	Economic, Business and Technology	ABS-67
Media Richness Theory and Hard Rock Hotel Bali: The Limitation of Interaction Becomes the Survival Weapon from The Covid Pandemic Dina Sekar Vusparatih, S.IP., M.I.Kom, Handy Martinus, ST., MM., Dr. Eshaby Mustafa Bina Nusantara Universiti, Indonesia Universiti Utara Malaysia, Malaysia Abstract Bali as one of the famous tourism destinations in the world, has had a big impact of the Covid-19 pandemic. The purpose of this research is to find the efforts of Hard Rock Hotel Bali to survive from the government^s limitation policy due the pandemic by exploring the technology media richness. Using the qualitative approach and case study method, this research is aiming to gain a deep and contextual information. Interviews and observations are done to collect data. As the result, Hard Rock Hotel Bali has been trying to have and implement a digitalization operational to all sectors including services aspect to minimize physical interaction and avoid the contagious of the virus. In parallel, the hotel has tried to re-operate with more guests and with a good standard of health protocols by optimizing the technology. With these strategies, the hotel can keep a safe and healthy environment, also build trust to its customers. Keywords: Technology, Media Richness Theory, Digitalization, Pandemic Share Link | Plain Format | Corresponding Author (Dina Sekar Vusparatih)

71	Economic, Business and Technology	ABS-86
State Corporatism, Infrastructure Development and Inward Looking Indonesian State Owned Enterprises Dayu Nirma Amurwanti, Lili Yulyadi Arnakim, Roseno Aji Affandi Bina Nusantara University Abstract Being one of the largest economies in South East Asia, Indonesia strives hard to close its infrastructure gap. After his reelection in 2019, President Joko Widodo announced the ambitious US 412 billion infrastructure plan, where 40% is expected to the funded out of the state budget, 25% from State Owned Enterprises (SOEs) and the remaining from the private sector. SOEs have traditionally played important role in Indonesias development, particularly in infrastructure. The massive nationalization of Dutch companies immediately after Indonesias independence, granting of monopolistic privileges during the New Order in 1967 - 1997 had spurred growth and expansion of State Owned Enterprises (SOE) roles. While number of SOEs after the 1997 crisis have declined due to corporate consolidations, few infrastructure SOEs have experienced higher ratio of assets to Gross Domestic Product (GDP) along with a boost of investment in infrastructure. Despite the rise in investment, the SOEs financial performance, however has not improved, strengthening the belief that SOEs have been forced to deliver political promises without the ability to assert its own economic viability calculations. Subordination of enterprises under the control of the state is often called as state corporatism, which is not unique to Indonesia. There are views drawing parallel to Chinas state corporatism - where the state is the dominant force in propelling the nations impressive growth. This paper argues that the difference between Chinese infrastructure based SOEs and Indonesian SOEs lies with their domestic focus. Indonesian SOEs are inward looking.This is derived from comparing selected SOEs governance, financing, and political alignment with the government. Keywords: indonesia, china, state corporatism, state owned enterprises Share Link | Plain Format | Corresponding Author (Dayu Nirma Amurwanti)

72	Economic, Business and Technology	ABS-99
Spreading Information Online that Contain Hate or Hostility and Ethnicity, Religion, Race and Inter Group Relations (SARA) Issues in Criminal Law Ahmad Sofian, Batara Mulia Hasibuan, Alfia Department of Business Law, Faculty Humanities, BINUS University Abstract The spread of online content containing hate and hostility and Ethnicity, Religion, Race and Inter Group Relations (SARA) issues has increased tremendously. The internet is being misused either intentionally or unintentionally to carry out these crimes. This act was then prohibited in Article 28 of the Electronic Information and Transactions (ITE) Law. The provision of Article 28 Paragraph (2) of the ITE Law raises pros and cons in relation to its regressive legal politics and human rights policies which are deemed backward, due to this article only being beneficial for the government because it provides protection for them. This article is also considered detrimental because it deprives freedom of expression and opinion. This is due to the article having multiple interpretations and overlapping legal standing with other legal regulations. This research is intended to provide an objective interpretation, so that there is a juridical limitation on what is classified as an act of spreading electronic information that contains hatred, hostility or SARA. Thus, people can still freely express their opinions, but the law shall also provide firm and clear restrictions on prohibited content that does not raise various interpretations among law enforcers. Keywords: hate, ITE Law, interpretation, cyber law Share Link | Plain Format | Corresponding Author (ahmad sofian)

73	Economic, Business and Technology	ABS-100
Forensic Accounting as a Financial Services Authority^s Ratio Decidendi in the Case of the Financial Statement of PT Garuda Indonesia TBK Agus Riyanto, Adzan Fariq Darmawan, & Abdul Rasyid BINUS University Abstract On June 28, 2019, the Financial Services Authority imposed a sanction on PT Garuda Indonesia Tbk after examining the 2018 Financial Statements. This study aims to prove violations committed by PT Garuda Indonesia Tbk using forensic accounting and analyse the OJK ratio decidendi in determining sanctions. This study uses a normative research method that uses a statute approach and case approach to answer the problems. There are two problem formulations in this research, 1. How is the use of forensic accounting in proving violations of the presentation of PT Garuda Indonesia Tbk^s 2018 Financial Statements? and 2. What is OJK^s ratio decidendi in determining sanctions for the PT Garuda Indonesia Tbk^s financial statements? The result of this research is that the use of forensic accounting can make it easier for the OJK to prove the violation in the PT Garuda Indonesia Tbk^s Financial Statements 2018 and the OJK in determining sanctions against Keywords: financial statements, forensic accounting, ratio decidendi Share Link | Plain Format | Corresponding Author (Abdul Rasyid)

74	Economic, Business and Technology	ABS-102
VIRTUAL TOURISM DURING COVID-19 PANDEMIC BASED ON INTERNATIONAL LAW Muhammad Reza Syariffudin Zaki & Kyle Pietra Inggil BINUS University Jalan Kemanggisan Ilir III No.45, Palmerah, West Jakarta 11480, Indonesia Abstract Recently, nations are struggling to mitigate the impact of the unprecedented COVID-19 outbreak on their economy. Many countries have imposed traveling restrictions to reduce people^s movement in order to avoid infection transmission. Traveling restrictions have jeopardized the tourism industry around the globe. If the situation persists, it will become challenging for the nations to open tourism. For this reason, the digitalization of tourism is a viable solution for this situation. This research is entitled ^Virtual Tourism During Covid-19 Pandemic Based on International Law^, by using normative legal research methods through a statutory approach and conceptual framework. The research questions are, (1) How to protect virtual tourism intellectual property rights during the covid-19 pandemic? (2) How to protect the personal data of tourists who use virtual tourism services during the covid-19 pandemic? then it can be concluded from the formulation of the first question is the protection of intellectual property rights in virtual tourism is regulated in the TRIPS (The Agreement on Trade-Related Aspects of Intellectual Property Rights) Agreement, namely copyrights and patents. Then, the conclusion of the second questions is protection of personal data for tourists who use virtual tourism services is regulated in the GDPR (The General Data Protection Regulation). Keywords: Virtual Tourism, Covid-19, Intellectual Property Right, Personal Data Share Link | Plain Format | Corresponding Author (Kyle Pietra Inggil)

75	Economic, Business and Technology	ABS-125
Disclosure Business Meeting of Shareholders via Teleconference Paulus Aluk Fajar Dwi Santo, Agus Riyanto, Trengginas T. Tumindak & Abdul Rasyid BINUS University Abstract The need for the internet with its technological advantages has become a primary human need in the digital era. Human life is highly dependent on technology. The human need for technology to communicate and share information is no less important than the human need for food and clothing. Human activities in Limited Liability Companies, especially during the Covid 19 pandemic, forced the General Meeting of Shareholders (GMS) to be held using teleconference technology as the medium. Although this method is the best option, there are three problems in its implementation. First, the GM^s teleconference is held when the shareholders are not in the same place and not physically attended by all members of the meeting so that the minutes of the GMS cannot be signed. Second, the teleconference GMS can also create problems if the shareholders are outside Indonesia^s territory. If the shareholders are proven to have electronically signed the signature outside the territory of Indonesia, the GMS will be null and void. Third, the incompleteness of shareholder participants attending the general meeting of shareholders via teleconference. It will have an impact on the voting of the shareholders in the GMS via teleconference. Based on the three problems above, there is still a problem with information disclosure in the GMS conducted by teleconference. This study attempts to analyse and answer the three issues above by comparing them with practices that that have been carried out in Australia. Keywords: Technology, transparency, GMS, teleconference Share Link | Plain Format | Corresponding Author (Abdul Rasyid)

76	Economic, Business and Technology	ABS-127
Legal Protection of Customer^s Personal Data in Digital Banking Abdul Rasyid & Jennifer Angelina BINUS University Abstract Information and communication technology is developing rapidly at this time. Technology has a significant influence on human life and encourages social change and economic development. One aspect of promoting economic growth is the banking sector. Technological developments that affect human lifestyles make banking institutions also encourage following the flow of development to support economic development. Banking institutions must also adapt by providing facilities that can do digitally. The use of the internet in the banking world began by offering facilities such as mobile banking, internet banking, SMS banking, and most recently, providing digital account opening services, making it easier for customers to carry out banking activities. In carrying out their activities, banks must maintain personal data and keep all information related to their customers^ finances confidential. However, with current technological developments, there are many problems where customer personal data is disseminated and traded, resulting in losses for customers and can lead to customer distrust of banks. Technological developments that affect the banking sector must be balanced with regulations as a legal umbrella in implementing their activities. With solid regulation, banks are expected to pay close attention to and protect the confidentiality of customers^ data so that it does not occur in the future. Based on the background described above, the authors want to examine more deeply the form of legal protection against the confidentiality of bank customers^ data, which is carried out digitally. Keywords: Legal protection, digital bank, costumer, personal data. Share Link | Plain Format | Corresponding Author (Abdul Rasyid)

77	Economic, Business and Technology	ABS-148
INSTITUTIONAL STRENGTHENING OF THE PENTAHELIX APPROACH TOWARDS NEW NORMAL LIFE IN THE ERA OF COVID 19 BASED ON VILLAGE (Case Study of Huntulohulawa Village, Bongomeme District, Gorontalo Regency) Harijono H. Imbran Universitas Muhammadiyah Gorontalo Abstract The pentahelix concept is a multi-stakeholder concept involving elements of the government, academia, business actors, the community or commodities, and the media is an ideal model in building collaboration to unify the vision for a new life (New Normal) in the current Covid-19 pandemic era. The pentahelix concept is ideally applied on a village-based basis. Gorontalo, especially Gorontalo Regency, which is an area affected by Covid-19, has made efforts through the establishment of an institution called the Covid-19 task force down to the village level. The purpose of this research is to remap how the pentahelix concept should be implemented in the Covid-19 era, especially in the village that is the locus of research, namely Huntulohulawa Village, Bongomeme District, Gorontalo Regency. The results of the study found that the practice of new normal life in dealing with new life in the Covid-19 era in Huntulohulawa Village, Bongomeme District, Gorontalo Regency had been carried out using village resources facilitated by the village government. However, in the course of the institution, it did not run optimally. It is recommended the need to strengthen existing institutions by using the Pentahelix Model in cultivating a new life in the Covid-19 era by uniting all components owned, namely local governments (Health Office to Public Health Centers, Sub-districts, TNI/Polri), business communities in villages, academics, media and society. Therefore, the most ideal concept is needed to be applied in cultivating the community in living a new life in all forms of community activities in the Covid-19 Era. Keywords: Institutional, Pentahelix, New Normal, Covid-19 Share Link | Plain Format | Corresponding Author (Trisusanti Lamangida)

78	Economic, Business and Technology	ABS-149
Do Mizuno^s and Uniqlo^s Codes of Conduct Establish an Ethical Supply Chain in Indonesia? Erna Ratnaningsih, Stijn Cornelis van Huis Business Law Program, Law Department, Faculty of Humanities, Bina Nusantara University, Jakarta, Indonesia 11480 Abstract Keywords: Mizuno^s and Uniqlo^s Codes of Conduct, Global Supply Chain, Indonesia Share Link | Plain Format | Corresponding Author (Erna Ratnaningsih)

79	Economic, Business and Technology	ABS-156
JOINDER ON ICSID VIRTUAL HEARING ARBITRATION DISPUTE SETTLEMENT Muhammad Reza Syariffudin Zaki & Dina Aditania Universitas Bina Nusantara Abstract COVID-19 has effects business and investment scopes and struggling to settle the impact of the unprecedented COVID-19 outbreak on their business. Countries closed border have imposed restrictions to reduce people^s movement in order to avoid infection transmission. Recently, the majority of business problem are breach of contract because the outbreak lead the postponed of business activities. Before the outbreak, settling a business dispute shall be held directly but COVID-19 has challenge to settling business cases and obliged to do the virtual hearing, on these situation the questioning of validity the virtual hearing arose. Moreover, the joinder issue has been around since before the outbreak and many pro and contra from the practitioners. There are no specific provisions dealing with the joinder of a third party in the ICSID Convention or the ICSID Arbitration Rules itself. Therefore, the validity of virtual hearing that involving joinder has been questionable. This research is entitled ^Joinder on ICSID Virtual Hearing Arbitration Dispute Settlement^, by using normative legal research methods through a statutory approach and conceptual framework. The research questions are, (1) How the validity of joinder on ICSID virtual hearing? (2) How to protect the personal data of the parties who held the ICSID virtual hearing? then it can be concluded from the formulation of the first question is the validity of joinder on virtual hearing is regulated in UNCITRAL Model Law, namely arbitral proceedings. Then, the conclusion of the second questions is protection of personal data for the parties who held virtual hearing services is regulated under UNCITRAL Model Law and other non-ICSID procedural rules. Keywords: Joinder, Virtual Hearing, ICSID Share Link | Plain Format | Corresponding Author (Dina Aditania)

80	Economic, Business and Technology	ABS-172
Impact of Pricing, Information Quality, and Security to Customer Satisfaction in E-Marketplace Erwin Halim(a*), Hardian Pratama Suharlin(a), Marisa Karsen(a), and Desi Maya Kristin(a), Marylise HEBRARD (b) (a)Information Systems Department, School of Information Systems, Bina Nusantara University Jakarta, Indonesia 11480 *erwinhalim[at]binus.ac.id (b)Enterprise Law Institut Des Usages 34000 Montpellier, France. Abstract Factors that can affect customer satisfaction when shopping online at an e-marketplace include security, price, and quality of information. One of the satisfaction factors that will make the customer give positive feedback to the shop is the website or app^s security. Low prices will draw in potential buyers to shop, and good quality information from shop owners who provide updates and relevant information can satisfy customers. The researchers collected data of 587 respondent using purposive sampling on June 2021 from Indonesia marketplace customers. The model-building data was analyzed using the SEM method. The result found that security, pricing, and information quality factors can affect customer satisfaction when shopping at e-marketplace. Keywords: security, pricing, information quality, customer satisfaction, e-marketplace Share Link | Plain Format | Corresponding Author (Erwin Halim)

81	Economic, Business and Technology	ABS-180
Digital Marketing and Branding Strategy for the Hotel Industry in the Pandemic Era Cindy Ayu Agustin, Siti Nahdiah, Ferane Aristrivani Sofian Binus University Abstract The impact of the coronavirus (Covid-19) pandemic is being felt in the business and economic world. One of the most affected is the tourism and hospitality business. Thus, the hotel industry must find alternative solutions to be able to market their services to consumers. In this condition, online marketing and digital branding are more optimized as a means of communication with their target consumers because these are the most effective options during this pandemic. The purpose of this study is to analyse the digital marketing and branding strategy carried out by Fox Harris Hotel Pangkal Pinang in the era of the covid 19 pandemic and find out the most effective online media in carrying out the digital marketing and branding strategy, as well as the difficulties faced when carrying out a digital marketing strategy. and branding during the covid 19 pandemic. The approach used in this research is a qualitative approach with a case study method through in-depth interviews with internal parties at Fox Harris Hotel and non-participant observations. Keywords: Digital Branding, Digital Marketing, Hospitality Industry Share Link | Plain Format | Corresponding Author (Cindy Ayu Agustin)

82	Economic, Business and Technology	ABS-185
Analysis of Cadaveric Organ Donation Law for Anatomical Examination in Indonesia Nirmala Many1) and Andhitama Puniasila M.D 2) 1 2 Department of Business Law Study Programme, Bina Nusantara University Jalan Kemanggisan Ilir III Number 45 Jakarta Barat, 11480 Indonesia Corresponding author: nirmala.many[at]binus.ac.id Abstract Cadavers are essential learning medium for medical students. A research study confirmed the medical students who joined whole body dissection course improve their anatomical knowledge in a significant way. One of the methods for a medical institution to obtain a cadaver is receiving it from a person who voluntarily donates his body to medical institution. This paper aims to describe the statutory regulations and procedures of cadaveric donations in Indonesia. The research uses normative juridical research method, a method of legal research that involves studying the library materials or secondary materials. This research method uses secondary data as main reference and primary data to support the secondary data. The secondary data is obtained through studying and analyzing various books, articles, thesis, laws. The primary data is ascertained through interviews with medical students and a donor^s spouse. This research paper concludes that sufficient regulations govern organ donor and cadaveric organ donation need to be passed. It further suggest to create a national program so that it may be easier for potential donors to donate their organs which in the end will improve the medical students competency and standard of medical studies. Keywords: cadaver, organ donor, organ donation, consent, will Share Link | Plain Format | Corresponding Author (Nirmala Many)

83	Economic, Business and Technology	ABS-189
Survey of Digital Goods Customers Complaint in Indonesia e-Marketplace Erwin Halim(a*), Derrick Chandra (a), Ferdianto (a), Raden Ajeng Dyah Wahyu Sukmaningsih (a), Marylise HEBRARD (b) (a)Information Systems Department, School of Information Systems, Bina Nusantara University Jakarta, Indonesia 11480 (b)Enterprise Law Institut Des Usages 34000 Montpellier, France. Abstract Following global trends, online shopping in Indonesia is becoming increasingly popular, followed by the Covid-19 Pandemic. The growth opportunity for the digital product market is still tremendous. It started in 1995 when digital goods were needed to maintain company transactions. Digital goods are things that can be sent over digital networks. Along with the growth of online shopping in Indonesia, the consumer of digital products increased as well. Mainly Indonesia purchases digital products using e-Marketplace. The problem was found that many scams, fake digital products were sold, and make many customers were disappointed. The survey was collected data on July 2021 from questionnaires of Indonesia 603 respondents who were users of e-marketplace who purchase digital products. The findings in this study reveal that not all respondents are disappointed when the item they receive does not match the description. The respondent also sometimes experience fraud when buying a digital product. Respondents also will complain if the item they received does not match the description. When the respondent wanted to complain, they did not read the rules first. Respondent also will give a high rating if the product is disappointing. Respondent ever complains to the online shop. A complaint is a common thing in e-commerce. Keywords: digital products, digital goods, complaints, e-marketplace, customer satisfaction Share Link | Plain Format | Corresponding Author (Erwin Halim)

84	Economic, Business and Technology	ABS-190
Assessing Customer Satisfaction in Purchasing Digital Product Using Indonesia e-Marketplace Erwin Halim(a*), Ivander Albert Liestyo (a), Hendry Hartono(a), Ali Gunawan (a), Marylise HEBRARD (b) (a)Information Systems Department, School of Information Systems, Bina Nusantara University Jakarta, Indonesia 11480 (b)Enterprise Law Institut Des Usages 34000 Montpellier, France. Abstract Nowadays, e-commerce has become more popular in the world. Technology is growing extensively, especially on the Internet. The Internet affects various aspects of people^s lives in Indonesia. The rapid increase of internet users has a significant influence on the growth of the business sector, specifically online business, also known as e-commerce. Digital products have become exciting products purchased in Indonesia e-Marketplace, namely Tokopedia, Shopee, and Bukalapak. The problem faced by Indonesian digital products customers is the satisfaction of purchasing digital products. The purpose of this study is to find out the factors that affect customer satisfaction in e-marketplace with some variables: Shipping, Product Quality, and Service Quality, moderating variables Customer Trust, Customer Satisfaction. This research uses Structural Equation Modelling (SEM) with Smart-PLS 3.0 to calculate the 445 data collected on July 2021. Data was collected with the purposive sampling method. The result found that all 5 (five) hypotheses have a significant impact. Keywords: digital products, trust, customer satisfaction, shipping, product quality, service quality Share Link | Plain Format | Corresponding Author (Erwin Halim)

85	Economic, Business and Technology	ABS-191
Analysis of Factors Affecting The Interest of Students Interested in Entrepreneurship mahmud Iqbal syam, achmad fahrudin,sartono SEKOLAH TINGGI TEKNOLOGI MUTU MUHAMMADIYAH TANGERANG Abstract The purpose of this study is to identification factors are affecting the interests of students in participating the Student Entrepreneurial Program and what student interest description in participating the Student Entrepreneurial Program. The research method used in this study is a qualitative research approach and the type of research is descriptive. This research was conducted by extracting data from informants regarding their interest in entrepreneurship from the interview process which must be answered by the informants. As for the object of study as the dependent variable is interest and the independent variables are factors that influence to interest. After that, a factor analysis was carried out, which from the results and analysis consisted of 5 factors that caused students to be interested in entrepreneurship, namely the demographic forming variable, namely the order in the family which had the largest weight, namely 0.772, the personality-forming variable, namely attitude, which had the largest weight, which was 0.763. forming motivation, namely self-actualization needs, has the largest weight, namely 0.804, forming motives/personal profiles, namely friendship motives, having a factor weighting value of 0.807. and the variable forming the environment, namely the school environment, has the largest weight, which is 0.712. Keywords: Student Interest, Entrepreneurship, Demographic, Personality-Forming, Attitude, Motivation, Self-Actualization Environment Share Link | Plain Format | Corresponding Author (ACHMAD FAHRUDIN)

86	Economic, Business and Technology	ABS-195
The Millennials Source Credibility in Planning a Holiday an approach to social media Theodosia C. Nathalia (1), Indra Kusumawardhana (2*) (1) Master of Tourism Study Program, Pelita Harapan University, Tangerang, Indonesia (2) Hotel Management Department, Faculty of Economic and Communication, Bina Nusantara University, Jakarta, Indonesia Abstract One who goes for a holiday has minor stress, immune to heart disease, has a better attitude on life, and achieves goals positively. However, planning a holiday is challenging especially for millennials over interactive technologies such as social media that allow and provide information, ideas, interests, and other forms of expression via virtual communities and networks. Therefore, this article examines and discusses source credibility which arises from how the millennial^s view or perceive a piece of information from social media to aid their plan for a holiday. The research paper explains the role of this essential virtue concerning the credibility sources on information seeking motive, entertainment motive, relationship maintenance motive, and information sharing motive. The quantitative research tradition collects the data from Indonesian millennials who use a media social application to design their holiday. The findings employ Structural Equation Modelling (SEM) to reveal a contemporary dialogue on social media source credibility towards the use of social media to introduce a tourist destination and the advancement of tourism in Indonesia. Thus, despite presenting a valuable recommendation for both tourism professionals and entrepreneurs as well as to those who are responsible for the development, this research inspires a further study for relationship between social media application and travel motivation. Keywords: Source credibility, social media, millennial, holiday Share Link | Plain Format | Corresponding Author (Indra Kusumawardhana)

87	Economic, Business and Technology	ABS-208
The Sustainability of Reciprocity in Collaboration Between Two Content Creators while Delivering Contents in YouTube and a Television Programme (Case Study: The Collaboration Between Two Content Creators in Indonesia) Murty Magda Pane (a*), Kristianus Oktriono (b), Ch Megawati Tirtawinata (c), Jamson SIallagan a) Character Building Development Center, Computer Science, Faculty of Computing. Jl. Kemanggisan Ilir III no. 45, Jakarta Barat, Indonesia. b) Language Center, Tourism, Faculty of Hospitality and Tourism. Jl. Kemanggisan Ilir III no. 45, Jakarta Barat, Indonesia. c) Character Building Development Center, Computer Science, Faculty of Computing. Jl. Kemanggisan Ilir III no. 45, Jakarta Barat, Indonesia. Abstract This research^s objective is to investigate how two successful collaboration projects between two popular content creators using their respective YouTube channels has led to a successful television program. The research used a qualitative method by observation in two periods for one collaboration project. The appreciation recognized by the views of the videos, the number of like expressions and positive comments for the videos. Their formed cohesiveness in these Youtube collaboration projects must be maintained first and upgraded next. The cohesiveness is very needed for their higher level of reciprocal communication in their television program for its sustainability and the possibility of their next Youtube collaboration projects. Keywords: sustainability- cohesiveness- reciprocity- collaboration project in YouTube and television programme Share Link | Plain Format | Corresponding Author (Murty Magda Pane)

88	Economic, Business and Technology	ABS-213
The Influence of Work Discipline on Employee Performance at PT. X zulpikar,achmad fahrudin,mahmud iqbal syam universitas muhammadiyah banten Abstract Employee performance is always expected to be good, in terms of quality and quantity. To get good performance results, it must be supported by setting goals and proper work planning. The purpose of setting performance goals is to develop useful goals as guidelines for achieving company goals. Many factors can affect employee performance, one of which is work discipline. The population and sample in this study were employees of PT. X with 79 respondents. The type of data is primary data. Methods of data collection using a questionnaire. The data analysis technique used was linear regression analysis, correlation, coefficient of determination and significance test (t test). Based on the results of the validity and reliability tests on the variables of work discipline and employee performance, all variables were declared valid and reliable, this is because r count is greater than r table. The result of the linear regression calculation is that the equation Y = 7.245 + 0.653 X means that the performance of employees of PT. X is 7,245 units, with this assumption that work discipline is constant, while the coefficient of work discipline (X) is 0.653, this result proves that employee performance will significantly increase by 65.3% if the work discipline of employees at PT. X increased by 1%. From the calculation of correlation analysis, the value of r of 0.675 means that there is a strong relationship between the variables of work discipline and employee performance, while the coefficient of determination (R2) is 0.456. This shows the understanding that employee performance (Y) is influenced by 45.6% by work discipline (X), while the remaining 54.4% is influenced by other factors. From the results of hypothesis testing, it can be concluded that H0 is rejected while H1 is accepted, meaning that there is a significant role between work discipline in improving employee performance at PT. X. Keywords: Work Discipline, Employee Performance, Quality, Quantity Share Link | Plain Format | Corresponding Author (CECEP HADIYAN)

89	Economic, Business and Technology	ABS-214
Millennials Work Characters : Teamworking in Authentic Leadership Which is Raising The Work Wellbeing Pradipto, Y. D (a)., Suprayogi, M. N.(a), Agung. Y. R. (b), Fuaturosida, R. (b) (a) Department of Psychology Bina Nusantara University, Indonesia (b) UIN Maulana Malik Ibrahim, Malang Abstract Humans work to spend no less than 8 hours in a day. So that comfort in work is an important part of individual wellbeing. Psychologically, work well being has not been explored much especially in Indonesia. The main assumptions that affect the comfort of working in addition to financial benefits and work atmosphere are team work and leadership. This study examines the relationship between team work and authentic leadership on work well being. This research is important which is conducted longitudinally it will affect to job performance. The research was conducted on millennials which have a special character and one of them is constancy at work. The hypothesis team work and authentic leadership related to work well being significantly. Millennial^s character prefer to collaboration, it means teamworking was a significant variable. Work well being must supported by authentic leadership to get a good accomplishment. Keywords: Teamwork, Authentic leadership, work wellbeing, millennials Share Link | Plain Format | Corresponding Author (Muhamad Nanang Suprayogi)

90	Economic, Business and Technology	ABS-215
Facts Finding: How Technology Orientation and Work Wellbeing Escalating Job Performance Suprayogi, M. N. (a), Pradipto, Y. D.(a), Agung. Y. R.(b), Emita, C.(c) a. Department of Psychology, Bina Nusantara University Indonesia b. UIN Maulana Malik Ibrahim, Malang c. Educational Technology, Pelita Harapan University Abstract In the era of the technology and information revolution that is happening today, the use of technology is very significant in daily work settings, especially in the commercial industry. This is reinforced by the character of millennial workers who are very familiar with the technology where this research was conducted. Work well being is also an important variable that makes a worker give his best performance. Work wellbeing and technology orientation were simultaneously tested for their effect on job performance. In the hypothesis, this study states that work wellbeing and technology orientation variables will increase job performance, especially in the setting of this research, millennials. Keywords: technology orientation, work wellbeing, job performance, millennials Share Link | Plain Format | Corresponding Author (Muhamad Nanang Suprayogi)

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