Digital Amoeba: In House Innovation Management Model to Support Telkom^s Digital Transformation Raden Isma Anggraini1, a) and R. Rifa Herdian2, b)
1School if Business, IPB University, Bogor, Indonesia
2Division of Government Service PT Telkom Indonesia, Jakarta, Indonesia
a) Corresponding author: isma.anggraini[at]apps.ipb.ac.id
b)rifaherdian1[at]gmail.com
Abstract
Conditions in the VUCA era demanded innovation to achieve the right position in the intense business competition. Telkom is demanded to give birth to innovative breakthroughs to be able to improve digital capabilities and have an impact on company performance. Telkom formed the Digital Amoeba program, so that digital innovation can be faster than a start-up in the market. The objectives of this study are 1) to identify business models of Digital Amoeba, 2) to identify the management process of Digital Amoeba^s in- house innovation, and 3) to identify the effectiveness of program impacts in digital transformation. This research uses a descriptive method with a qualitative approach with the support of primary and secondary data. Data were analyzed using the operating model approach in key activities, the Business Model Canvas (BMC), and the parameters of the impact on digital culture. The results showed that business model of Digital Amoeba consists of nine elements: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structure and revenue streams. The management process of Digital Amoeba^s innovation includes five key activities: selection, preparation, intrapreneurial, governance, and closing. Digital Amoeba^s program is considered useful in supporting the process of digital transformation because it can create a digital culture. In the future, a system that can facilitate the monitoring and evaluation of Digital Amoeba^s progress is needed. It is also hoped that the spirit of innovation management can be spread to other SOEs to face business challenges.
Keywords: business model canvas, digital amoeba, digital transformation, innovation, start-up
