The Millennials Source Credibility in Planning a Holiday an approach to social media Theodosia C. Nathalia (1), Indra Kusumawardhana (2*)
(1) Master of Tourism Study Program, Pelita Harapan University, Tangerang, Indonesia
(2) Hotel Management Department, Faculty of Economic and Communication, Bina Nusantara University, Jakarta, Indonesia
Abstract
One who goes for a holiday has minor stress, immune to heart disease, has a better attitude on life, and achieves goals positively. However, planning a holiday is challenging especially for millennials over interactive technologies such as social media that allow and provide information, ideas, interests, and other forms of expression via virtual communities and networks. Therefore, this article examines and discusses source credibility which arises from how the millennial^s view or perceive a piece of information from social media to aid their plan for a holiday. The research paper explains the role of this essential virtue concerning the credibility sources on information seeking motive, entertainment motive, relationship maintenance motive, and information sharing motive. The quantitative research tradition collects the data from Indonesian millennials who use a media social application to design their holiday. The findings employ Structural Equation Modelling (SEM) to reveal a contemporary dialogue on social media source credibility towards the use of social media to introduce a tourist destination and the advancement of tourism in Indonesia. Thus, despite presenting a valuable recommendation for both tourism professionals and entrepreneurs as well as to those who are responsible for the development, this research inspires a further study for relationship between social media application and travel motivation.
Keywords: Source credibility, social media, millennial, holiday
