Kediri^s Typical Pecel Sauce Business Model ^Mbak Hani^ with Customer Discovery Method Yudha Heryawan Asnawia), and Hanifah Rosyidah Sari
School of Business, IPB University, Indonesia
Abstract
This study aims to gain a business model canvas of the Kediri^s typical pecel sauce ^Mbak Hani^ and using the customer discovery method with an action research approach by processing primary data from interviews with respondents. The problems found in the Kediri^s typical pecel sauce products are (1) the packaging is not as attractive as a souvenir (2) tasteless, too sweet, and less spicy, and (3) the oil that comes out of the package. The results of this study indicate that the typical pecel sauce ^Mbak Hani^ offered as a solution to the problem. The results of testing the solution and verifying the business model canvas shows 100% of respondents have an interest in buying it. The results of a business feasibility analysis Net Present Value (NPV) shows positive > 0 results of Rp 340 513 836, Internal Rate of Return (IRR) > discount rate of 47%, Net Benefit and Cost (B / C) of 4 more than 1, and Payback Period (PP) shows results for 1 year 2 months 27 days.
Keywords: pecel sauce, customer discovery, business model canvas
