The Sustainability of Reciprocity in Collaboration Between Two Content Creators while Delivering Contents in YouTube and a Television Programme (Case Study: The Collaboration Between Two Content Creators in Indonesia)
Murty Magda Pane (a*), Kristianus Oktriono (b), Ch Megawati Tirtawinata (c), Jamson SIallagan

a) Character Building Development Center, Computer Science, Faculty of Computing. Jl. Kemanggisan Ilir III no. 45, Jakarta Barat, Indonesia.
b) Language Center, Tourism, Faculty of Hospitality and Tourism. Jl. Kemanggisan Ilir III no. 45, Jakarta Barat, Indonesia.
c) Character Building Development Center, Computer Science, Faculty of Computing. Jl. Kemanggisan Ilir III no. 45, Jakarta Barat, Indonesia.

Abstract

This research^s objective is to investigate how two successful collaboration projects between two popular content creators using their respective YouTube channels has led to a successful television program. The research used a qualitative method by observation in two periods for one collaboration project. The appreciation recognized by the views of the videos, the number of like expressions and positive comments for the videos. Their formed cohesiveness in these Youtube collaboration projects must be maintained first and upgraded next. The cohesiveness is very needed for their higher level of reciprocal communication in their television program for its sustainability and the possibility of their next Youtube collaboration projects.

Keywords: sustainability- cohesiveness- reciprocity- collaboration project in YouTube and television programme

Topic: Economic, Business and Technology