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31	Financial Management	ABS-38
Rencana keuangan bagi mahasiswa yang berani bermimpi Hardianto Ramadhan,Irwan, Caturbudi Wicaksono Universitas Tadulako Abstract In their educational journey, students often face various financial challenges that can hinder their dreams. Tuition fees, daily needs, and extracurricular activities often become a heavy burden. However, behind all of that, every student has the potential to achieve their dreams. With careful financial planning, they can overcome those obstacles and turn their dreams into reality. A good financial plan is not just about calculating income and expenses, but also involves understanding short-term and long-term goals. Students who dare to dream need to have a clear strategy to manage the available resources. This includes budgeting, saving, and seeking additional income opportunities. With the right approach, they can create a strong foundation for a brighter future. In this fast-paced era, the ability to plan finances has become a very important skill. Students who are able to manage their finances wisely will not only be more prepared to face the working world, but will also be more confident in pursuing their ambitions. This article will discuss practical steps in creating an effective financial plan, providing inspiration for students to keep dreaming and daring to take steps towards success. Personal financial management (financial planning and control) is one form of application of financial management. Financial management is not only important for companies, but knowledge of financial management is also important to be applied within the family scope of each individual. The lack of knowledge about financial planning has become a serious problem for Indonesian society. This conclusion is drawn from a survey on the level of financial literacy conducted by VISA in early 2012. Indonesia, with a score of 27.7, ranks 27th out of 28 countries surveyed, just above Pakistan. This indicates that the public^s understanding of financial management is still weak. Even the majority of Indonesians do not implement a family financial budget. Indonesia ranks at the bottom, with the majority of its citizens lacking emergency savings for at least three months. Financial education is still a major challenge in Indonesia. Keywords: Rencana keuangan, mahasiswa, bermimpi Share Link | Plain Format | Corresponding Author (Hardianto Ramadhan)

32	Financial Management	ABS-40
The Influence of CEO Narcissism on Management and Operational Cost Effectiveness in Digital-Based Startups Ade Kurniawan,Rasmi Nur Anggraeni,Rajindra,Burhanuddin Palu Muhammadiyah University Abstract Digital startups in Indonesia face a major challenge in managing operational costs efficiently amidst intense market competition. Startup success is often influenced by CEO leadership characteristics, including narcissism, which can play a dual role. CEO narcissism, characterized by ambition, high self-confidence, and a tendency to take risks, can have a significant impact on corporate financial policies. This study aims to analyze the influence of CEO narcissism on the management and effectiveness of operational costs in digital startups. This study uses a quantitative approach with a survey method involving CEOs from various digital startups in Indonesia. The narcissism scale was used to measure the level of CEO narcissism, while data related to operational costs were collected from startup financial reports. Regression analysis was conducted to examine the relationship between CEO narcissism and operational cost effectiveness, with control variables such as company age and startup size. The results show that CEO narcissism has a significant influence on operational cost management. CEOs with high levels of narcissism tend to make less prudent decisions in budget allocation, potentially increasing operating costs inefficiently. This impact is more prominent in startups that are still in the early stages of development, where cash flow stability is essential. These findings provide important insights for investors and stakeholders in assessing the risks associated with leadership characteristics in startups. This study recommends that shareholders and startup boards consider CEO narcissistic traits in leadership evaluation to create more optimal cost management. The results of this study are expected to contribute to the development of literature on the relationship between CEO characteristics and financial performance in the context of digital-based startups. Keywords: CEO Narcissism-Digital Startup-Operating Expenses-Financial Management-Leadership Share Link | Plain Format | Corresponding Author (Ade Kurniawan)

33	Financial Management	ABS-42
COMPARATIVE ANALYSIS OF PROFITABILITY AND LEVERAGE OF GOJEK TOKOPEDIA BEFORE AND AFTER THE MERGER Sri Wahyuni Basal, Aulia Rizky Amalia, Rahma Syifa, Munawarah Universitas Tadulako Abstract This study aims to analyze the rate of return on profit and debt of Gojek and Tokopedia before and after the merger. This research method uses quantitative descriptive analysis by analyzing the financial data of the two companies for a period of 2 years before the merger (2019-2020) and 2 years after the merger (2022- 2023). To measure profitability, this study uses the Return on Equity (ROE) ratio, while to measure leverage, the Debt to Equity Ratio (DER) is used. Data analysis was conducted using the Paired Sample t- test to compare financial performance before and after the merger. The test results show that for ROE a significance value of 0.154 is obtained with a t-count of 4.050, while for DER a significance value of 0.638 is obtained with a t-count of 0.640. Both significance values are greater than 0.05, which indicates that there is no significant difference in the two financial ratios before and after the merger. Keywords: Merger, profitability (ROE), leverage (DER) Share Link | Plain Format | Corresponding Author (SRIWAHYUNI BASAL)

34	Financial Management	ABS-45
The Effect of Debt To Equity Ratio, Return On Asset, and Price Earning Ratio on Price Book Value in the Case Study of BUMN Companies Listed on the IDX in 2021-2023 Adhelya Cita Ardhini1*, Dewi Kalsum2, Hikmah Octavianisa3, Fatlina Zainuddin4 1Student of Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University 2Student of Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University 3Student of Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University 4Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University Abstract The purpose of this study was to determine the effect of debt to equity ratio, return on assets, and price earning ratio on price book value in state-owned companies. This research uses quantitative methodology. The population is 20 BUMN companies listed on the Indonesia Stock Exchange for the period 2021-2023. The sample in this study were 10 BUMN companies selected through purposive sampling technique. Data comes from the Indonesia Stock Exchange website. The analytical approach applied is multiple linear regression. The results showed that together (simultaneously) the independent variables (DER, ROA, PER) had a significant influence on the dependent variable (PBV). Partially, DER and PER variables affect PBV, while ROA has no effect on PBV. The independent variables account for 61.1% of the variation in the dependent variable, with the remaining 38.9% caused by other factors not included in this study. Keywords: Debt To Equity Rasio, Return On Asset, Price Earning Ratio, Price Book Value. Share Link | Plain Format | Corresponding Author (Adhelya Cita Ardhini)

35	Financial Management	ABS-51
Transformasi Keuangan dalam Menghadapi Tantangan Bisnis Global Saskia Shafa Annisa, Nurainun, Dandi Anugrah, Munawarah M Nasir Yakub Ekonomi dan Bisnis, Universitas Tadulako Abstract This research examines financial transformation in the context of facing global business challenges in the digital era. In the modern era, business activities cannot be separated from technology, especially in the financial sector. Financial transformation has become a critical component in business adaptation to increasingly complex global market changes. This research aims to analyze the role of financial transformation, identify the challenges faced, and examine strategies in improving global competitiveness. The research method used is a qualitative approach with a literature study, analyzing various secondary data sources from scientific journals, reference books, and related official publications. The results show that fintech plays an important role in financial transformation, increasing financial inclusion through innovations such as digital payments, blockchain, and robo-advisors. Key challenges identified include regulation and compliance, cybersecurity, and resistance to change. The research also revealed the importance of global risk management and competitiveness enhancement strategies through innovative technology investments, strategic partnerships and human capital capability development. In conclusion, financial transformation is not just the adoption of technology, but a complete change in financial management that requires a balanced approach between technological innovation, risk management, and organizational capability development. Keywords: Transformasi Keuangan, Fintech, Manajemen Risiko Global, Keamanan Siber, Daya Saing Global Share Link | Plain Format | Corresponding Author (saskia shafa annisa)

36	Financial Management	ABS-52
The Effect of Dividend Policy on the Value of Banking Companies for the Period 2020-2022 Dita Yustia Nisa, Lasroha, Kartini Potoe, Ayu Putri Utami Student of Management Study Program, Faculty of Economics and Business, Tadulako University Lecturer of Management Study Program, Faculty of Economics and Business, Tadulako University Abstract Economic progress of a country is significantly shaped by various determinants, with particular emphasis on the critical function of the banking sector in meeting the needs of the society. particular emphasis on the critical function of the banking sector in meeting the needs of society through production and distribution. In addition, the banking industry seeks to increase profitability and enhance shareholder wealth, with Price to Book Value (PBV) acting as an important indicator. to Book Value (PBV) acting as an important indicator of the the prosperity of capital stakeholders and a reflection of the companys valuation, which is crucial for attracting external investment. critical to attracting external investment. The research methodology used in this investigation is quantitative in nature, focusing on 46 banks listed on the Indonesia Stock on the Indonesia Stock Exchange (IDX) during the year 2022. Secondary data was obtained from IDX, using a different sampling approach that is based on criteria that criteria that include banks that are listed between 2020-2022, banks that have consistently released annual reports, and banks that regularly disbursed dividends during the same timeframe. throughout the same timeframe. Keywords: Dividend Policy, Company Value, Banking, 2020-2022 Share Link | Plain Format | Corresponding Author (Dita Yustia Nisa)

37	Financial Management	ABS-63
The Serial Mediation Role of Dividend Policy and Capital Structure in Relationship Between Financial Flexibility and Financial Performance Nur Khusniyah Indrawati (a*), A Muhamad Jazuli (b), Ranila Suciati (c), Atmaya Fitra Alfathya (d) a) Universitas Brawijaya b) Universitas Brawijaya c) Universitas Brawijaya d) Universitas Brawijaya Abstract The purpose of this research is to empirically examine the serial mediation role of dividend policy and capital structure in the relationship between financial flexibility and financial performance. Population of this study consists of property and real estate companies sector listed on the Indonesia Stock Exchange (IDX) over 13-year period (2010 to 2022). The sampling technique used is purposive sampling with specific criteria. Based on the determined criteria, 6 companies were selected as the research sample. Data was obtained from financial reports collected from the IDX website to gather proxies for each variable used. The data analysis utilized descriptive statistical analysis and inferential analysis through Path Analysis and the Sobel test to examine mediation. The results show that of the 10 proposed hypotheses, 4 are not significant: financial flexibility doesn^t significantly affect financial performance, either directly or through capital structure, or through the serial mediation of dividend policy and capital structure. Financial flexibility also doesn^t directly affect capital structure. This provides empirical evidence that managing cash holdings alone, as a risk-free asset, is not sufficient to mitigate risk in generating financial performance, given that property and real estate companies require large capital expenditures due to their inherent characteristics. Keywords: Dividend Policy- Capital Structure- Financial Flexibility- Financial Performance Share Link | Plain Format | Corresponding Author (Nur Khusniyah Indrawati)

38	Financial Management	ABS-65
The Effect of Social Expectations on Individual Financial Decision-Making Jihan Eka Putri1,* Annisa Alifia Romli2, Faudya Nurul Fatima2, Dr. Fatlina Z, S.E., M.Bus2 Tadulako University, Fakulty of Economics and Business Abstract This research aims to analyze the influence of social expectations on decision making and individual financial behavior, with a case study at the Faculty of Economics and Business, Tadulako University. Social expectations are external drives that arise from norms, views and social pressures that can influence individual behavior, including financial decision making. Making sound financial decisions is critical to an individual^s well-being, but often these decisions are influenced by social factors such as the opinions of others, trends, or environmental pressures. This research uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to students at the Faculty of Economics and Business, Tadulako University Keywords: Social expections, Financial behavior, Financial decision making Share Link | Plain Format | Corresponding Author (Jihan Eka Putri)

39	Financial Management	ABS-68
Strategy for Determining Cost of Goods Sold to Increase the Competitiveness of MSMEs in Palu City Zahwa Aulia Taufik1, Jesen Ages Mayaho2 Saskia Diva Ananda3 Sri Wanti4 S1 Management Study Program, Faculty of Economics and Business, Tadulako University1,2,3,4 Abstract The strategy of determining the Cost of Goods Sold (COGS) is an important element in the success of MSMEs, especially in the face of increasingly fierce market competition. MSMEs are required to produce quality products at competitive prices. This research was conducted on Maktarbak MSMEs located on Jl. R.E. Martadinata No. 608, Tondo Village, Palu City. The purpose of this study is to analyze the HPP determination strategy implemented by Maktarbak MSMEs and evaluate its impact on business competitiveness. This study uses a qualitative descriptive method with a case study approach. Data was collected through interviews to gain a comprehensive understanding of the HPP determination process in Maktarbak MSMEs. The data obtained was then analyzed by comparing it with related theories and similar practices in other MSMEs. This research is expected to be a guide for MSMEs in improving the efficiency and effectiveness of HPP determination. In addition, the results of this research are expected to be able to contribute to increasing the competitiveness of MSMEs in the local and national markets through the implementation of a more precise and efficient pricing strategy. Keywords: Pricing Strategy 1,Competitiveness 2, Share Link | Plain Format | Corresponding Author (Jesen Ages Mayaho)

40	Financial Management	ABS-72
Can Intellectual Capital Drive the Value of Indonesian Tech Firms? Insights from 2022-2023 Bayu Sujud Anugrah, Adhelya Cita Ardhini, Dita Yustia Nisa, Fera, Djayani Nurdin Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University Abstract The purpose of this study is to determine and explain the effect of intellectual capital and its components on the value of technology companies. This research is an explanatory type of quantitative research. The population of this study amounted to 96 financial reports in 2022-2023 and selected using purposive sampling technique resulting in 32 samples. Data obtained from the Indonesia Stock Exchange website. The data analysis method used is multiple linear regression. The results showed that simultaneously intellectual capital has an effect on firm value, while partially human capital efficiency and structural capital efficiency have an effect on firm value, and of the two variables that have a partial effect, human capital efficiency has a positive effect on firm value. The variation of the independent variable on the dependent variable is 21%, the remaining 79% is explained by other factors not included in this study, such as spending on research and development (R&D), redeployability, and capital structure. Keywords: intellectual capital, firm value, firm productivity, firm efficiency. Share Link | Plain Format | Corresponding Author (Bayu Sujud Anugrah)

41	Financial Management	ABS-74
FINANCIAL PERFORMANCE ANALYSIS WITH DUPONT ANALYSIS APPROACH IN PT. TELEKOMUNIKASI INDONESIA PERIOD 2019-2023 Suchi Fausia Tenda, Muhammad Haikhal Ali, Zulfadli, Dr. Munawwarah, S.E.,M.M Tadulako University Abstract This study aims to analyze the financial performance of PT Telekomunikasi Indonesia (Persero) Tbk (TLKM) using the DuPont analysis approach during the 2019-2023 period. DuPont analysis measures profitability and asset trading efficiency through three main components: Net Profit Margin (NPM), Total Asset Turnover (TATO), and Return On Investment (ROI). Data is taken from the company^s annual financial statements published on the Indonesia Stock Exchange. The results showed fluctuations in TLKM^s financial performance with the lowest NPM of 0.18% in 2019 and the highest of 0.25% in 2021, reflecting varying cost management efficiency. TATO decreased from 0.6 times in 2019 to 0.51 times in 2023, indicating that asset investment has not been optimal in generating revenue. ROI showed a significant increase in 2021 of 0.004% but remained low and volatile in other years. The study concludes that while there is potential for increased profitability, fluctuations in efficiency and profitability indicate challenges in the stability of the company^s financial performance. For investors, these results emphasize the importance of considering long-term risk and potential in investment decisions in TLKM. Keywords: DuPont Analysis, Financial Performance, Profitability. Share Link | Plain Format | Corresponding Author (Suchi Fausia Tenda)

42	Green economics	ABS-4
Sustainability, local government, NGOs, community, recycling, Indonesia. David Nehemia Sabarwan Universitas Trisakti Abstract Abstract: This study explores the roles of local governments (LGs), non-governmental organizations (NGOs), and communities in supporting environmental, social, and economic sustainability in Indonesia, focusing on empirical data from recycling centers over the period 2020-2023. The analysis shows fluctuations in the contribution of each actor. Initially, LG involvement dominates, but in the subsequent development, community participation increases significantly, especially in 2022. Nonetheless, there was a decline in community contribution in 2023, while the role of NGOs remained stable. The results of this study highlight the importance of synergy between government, NGOs, and communities in achieving a more holistic and sustainable sustainability in the recycling sector. Keywords: Sustainability, local government, NGOs, communities, recycling, Indonesia. Keywords: Sustainability, local government, NGOs, communities, recycling, Indonesia. Share Link | Plain Format | Corresponding Author (DAVID NEHEMIA SABARWAN)

43	Green economics	ABS-8
THE INFLUENCE OF GREEN MARKETING ON GENERATION Z^S PURCHASING DECISION Ayuni Halik1*, Rosida P Adam2, Lindanur Sipatu2, Fatlina2 1Student of Management Study Program PSDKU Tadulako University Tojo Una-Una 2Lecturer of Management Department Faculty of Economics and Business,Tadulako University Abstract Purchase decisions can be influenced by internal and external factors. The research aims to find out and analyze the influence of green marketing on Unilever product purchase decisions among Generation Z. This type of research is quantitative, focusing on understanding causal relationships with cross-sectional approaches. The population is 884, with a sample of 90 respondents using the purposive sampling technique. Data collection uses questionnaires that have been tested for validity and reliability and analyzed using Multiple Linear Regression. The results of the study show that the average green marketing variables consist of: green promotion of 3.39, green price of 3.33, green place of 3.46, and green product of 3.47. Partially, the variables of green price, green place, and green promotion have a significant effect on the purchase decision, while green products do not have a significant effect on the purchase decision. The results of simultaneous testing showed that green marketing had a significant effect on tourist satisfaction. The adjusted R square value of 88.1% shows that the purchase decision is influenced by the green marketing variable of 88.1%. Affordable prices can be considered as an effort to improve purchasing decisions in Generation Z consumers. Keywords: Green Marketing, Purchase Decision Share Link | Plain Format | Corresponding Author (Ayuni M. Halik)

44	Green economics	ABS-10
GREEN MARKETING MIX CAN AFFECT TOURIST SATISFACTION Wilna Dg.Padaro1,*, Rosida P Adam2, Lindanur Sipatu2, Fatlina2 1 Student of PSDKU Management Study Program, Tadulako University, Tojo Una-Una 2 Lecturers of the Department of Management , Faculty of Economics and Business , Tadulako University Abstract The green marketing mix can affect tourist satisfaction. This type of research is quantitative, focusing on determining the causal relationship with the cross sectional approach. The population that is a tourist attraction in this study is the satisfaction of tourists who have made more than two unknown visits. The results of the study found that the average variables of the green marketing mix consisted of: green products of 3.93, green prices of 14.1, green places of 4.01, green people of 3.57, green processes of 3.91, green physical evidence of 3.80, green promotions of 3.98. Partially, green products, green prices, green places, green people, green processes and green physical evidence have a significant effect on tourist satisfaction, while green promotion has no significant effect on tourist satisfaction. The results of the simultaneous test showed that the green marketing mix had a significant influence on tourist satisfaction. The adjusted R-squared value of 89.6% shows that tourist satisfaction is influenced by the green marketing mix of 89.6%. Companies need to increase promotions so that tourists feel satisfied when visiting tourist destinations Promotions can be done through social media, collaborating with influencers. Keywords: Green Marketing Mix, Tourist Satisfaction Share Link | Plain Format | Corresponding Author (wilna Dg. padaro)

45	Green economics	ABS-11
THE INFLUENCE OF GREEN MARKETING MIX ON THE PURCHASE DECISION OF ENVIRONMENTALLY FRIENDLY AIR CONDITIONERS Fadila Suaib1,*, Rosida Adam2, Lindanur Sipatu2, Fatlina2 1 Student of Management Program PSDKU Tadulako University Tojo Una-Una 2 Lecturer of Management Department Faculty of Economics and Business Tadulako University Abstract This research aims to understand and analyze the influence of the Green Marketing Mix (green product, green price, green place, green promotion) on the purchasing decisions of Eco-Friendly Air Conditioner Products. The type of research is quantitative, focusing on understanding causal relationships with a cross-sectional approach. The population of this study consists of all consumers who are purchasing Eco-Friendly Air Conditioning Products at Majesti Electronics Store in Ampana, with a sample size of 50 respondents using purposive sampling technique. The data collection technique used a questionnaire that has been tested for validity and reliability and was analyzed using Multiple Linear Regression. The research results indicate that the average variables of the Green Marketing Mix consist of : green product at 3.86%, green price at 4.09%, green place at 3.98%, green promotion at 3.8%. Both partially and simultaneously, the Green Marketing Mix variables significantly influence purchasing decisions. The adjusted R square value of 78.6% shows that purchasing decisions are influenced by the Green Marketing Mix by 78.6%. Both partially and simultaneously, the Green Marketing Mix has a positive and significant effect on purchasing decisions. Promotion of environmentally friendly AC products can be further enhanced through social media promotion. Keywords: Green Marketing Mix, Purchase Decision Share Link | Plain Format | Corresponding Author (Fadila H. Suaib)

46	Green economics	ABS-14
GREEN MARKETING STRATEGY IN INCREASING BROWN SUGAR SALES Sulfi Bakali1,*, Rosida P Adam2, Lindanur Sipatu2, Fatlina2 1 Student of PSDKU Management Study Program, Tadulako University, Tojo Una-Una 2 Lecturer of Management Department Faculty of Economics and BusinessTadulako University Abstract The purpose of this study is to find out the strengths, weaknesses, opportunities, threats, to compile IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary). This research is a type of descriptive qualitative using the SWOT analysis method, namely an analysis that identifies internal and external factors. Data collection was carried out through interviews, to key informants and main informants of brown sugar. The results of the IE Matrix were obtained from the position of brown sugar, which means that it is in the quadrant which means the stability strategy, the strategy applied to improve product quality, maintain the price and availability of existing products, develop promotions by utilizing advanced technology. The results of the brown sugar SWOT matrix have the first strategy, namely the S-O strategy where this strategy utilizes the strength to seize existing opportunities, in order to obtain profits for the company, here are some strategies, product completeness is maintained, taking advantage of strategic locations to open branches and attract consumers, and improve service quality. Keywords: Marketing Strategy, SWOT Analysis Share Link | Plain Format | Corresponding Author (SULFI BAKALI)

47	Human Resource Management	ABS-2
The Effect of Burnout and Workload on Quiet Quitting with Work Motivation as a mediating variable in Bank Muamalat Surabaya branch employees Naufal Sulthan, Ryan Basith Fasih Khan Faculty of Management, UIN Maulana Malik Ibrahim Malang JL Gajayana No 52, Malang 5144, Indonesia Abstract This study aims to test and analyze the influence of burnout on quiet quitting, the influence of workload on quiet quitting, the influence of work motivation on quiet quitting, the influence of burnout on quiet quitting is mediated by work motivation, and the influence of workload on quiet quitting is mediated by work motivation among employees at Bank Muamalats Surabaya branch. The study utilizes an explanatory research approach. For this study, it uses random probability sampling to collect samples from a total fixed population of 77 employees, with 59 questionnaires returned. The data were analyzed and tested using SmartPLS 4. The research results show that: (1) Burnout variable has a significant and positive effect on quiet quitting among employees at the Bank Muamalat Surabaya branch. (2) Workload variable affects quiet quitting among these employees. (3) Work motivation variable does not have a significant negative effect on quiet quitting. (4) Work motivation variable cannot mediate the effect of burnout on quiet quitting. (5) Work motivation variable cannot mediate the effect of workload on quiet quitting Keywords: Burnout,Workload,Quiet Quitting,Work Motivation Share Link | Plain Format | Corresponding Author (Naufal Sulthan)

48	Human Resource Management	ABS-7
Please Just Try to Submit This Sample Abstract Risnawati Risna, Wiri Wirastuti, Nur Risky Islianty, Faruq A.H. Lamusa, Abrar, Efelyne Kurnia Faculty of Economics and Business Tadulako University Abstract In the current digital era, digital transformation has become a key factor for the growth and sustainability of Micro, Small, and Medium Enterprises. (UMKM). However, many SMEs in Palu City have not fully utilized digital technology in their operations. This research aims to understand how knowledge management can influence the digital transformation of MSMEs in Palu City. The objective of this research is to determine the impact of knowledge management on the digital transformation of MSMEs in Palu City. The research methods used include field surveys, in-depth interviews, and quantitative and qualitative data analysis. The stages of this research consist of pre-research and the implementation of research activities. The output of this research is expected to provide strategic recommendations to policymakers and MSME owners on how knowledge management can be used to accelerate digital transformation. The results of this study show that all independent variables can predict digital transformation. Knowledge plays a significant role in the digital transformation of Acquisition, the influence of Knowledge Conversion on Digital Transformation is not significant, knowledge application has a positive but not significant impact on digital transformation, and Knowledge Protection has a significant influence on digital transformation. Keywords: MSME, Palu City, Knowledge Management, Digital Transformation, Multiple Linear Regression Share Link | Plain Format | Corresponding Author (RISNAWATI RISNA)

49	Human Resource Management	ABS-23
LEADERSHIP STYLE, WORK MOTIVATION AND DIGITAL LITERACY AFFECT EMPLOYEE PERFORMANCE Riska1, Syamsul Bahri2, Lindanur Sipatu2, Rosida P. Adam2 1Management Study Program StudentsPSDKU Tadulako Tojo Una-Una University 2 Lecturer of Management DepartmentFaculty of Economics and BusinessTadulako University Abstract Employee performance is the result of employee work in carrying out their duties and responsibilities. This study aims to find out and analyze the influence of leadership style, work motivation and digital literacy on employee performance at the Dikpora office of Tojo Una-Una Regency. This type of research is quantitative, focusing on finding out the cause-and-effect relationship using a cross-sectional approach. The research population is all employees working at the Education and Culture Office of Tojo Una Una Regency, totaling 63 people and the entire population was sampled (total population). The data collection technique using a questionnaire has been tested for validity and reliability and analyzed using Multiple Linear Regression. The results of the study found that the average leadership style variable was 4.49, the work motivation variable was 3.56, and digital literacy was 4.36. Partly and simultaneously, leadership style, work motivation and digital literacy have a significant effect on employee performance. The quadratic R value of 88.1% shows that employee performance is influenced by leadership style, work motivation and digital literacy by 88.1%. Employee knowledge and understanding need to be improved, especially in terms of digital literacy Keywords: Leadership Style, Work Motivation, Digital Literacy, Employee Performance Share Link | Plain Format | Corresponding Author (Riska Taufik)

50	Human Resource Management	ABS-46
Commitment and Work Motivation as Supporting Factors for Employee Performance: A Literature Review Fadia Kasim1, Andi Indriani Ibrahim2, Annisa Savira1, Lydia Muniq Rense1 1 Student of Management Undergraduate Study Program, Facculty of Economics and Business, Tadulako University 2 Management Undergraduate Study Program, Facculty of Economics and Business, Tadulako University Abstract Commitment and work motivation have received a lot of attention as important elements influencing employee performance in a variety of organizations. Commitment refers to an employee^s dedication and emotional tie to their organization, which frequently results in a higher desire to contribute effectively towards organizational goals. Work motivation, on the other hand, refers to the internal and external elements that drive an individual^s excitement and tenacity in completing work-related tasks. These aspects form a fundamental basis for great performance. This study employs a literature review of articles published between 2019 and 2024 related to the impact of commitment and work motivation on employee performance. The review aims to provide an accurate and reliable overview of the existing evidence while minimizing bias and errors in data collection and analysis. The findings indicate that higher levels of commitment and motivation are positively associated with improved employee performance. Keywords: commitment, work motivation, employee performance, literature review. Share Link | Plain Format | Corresponding Author (Fadia Kasim)

51	Human Resource Management	ABS-47
Literature Review: Strategic Management Implementation Ni Luh Verha Anjany1, Andi Indriani Ibrahim2, Nur Awandah Ambekau3, Lidya Anggi Siboro4 1 Student of Management Undergraduate Study Program, Faculty of Economics and Business, Tadulako University 2 Management Undergraduate Study Program, Faculty of Economics and Business, Tadulako University 3 Student of Management Undergraduate Study Program, Faculty of Economics and Business, Tadulako University 4 Student of Management Undergraduate Study Program, Faculty of Economics and Business, Tadulako University Coresponding author: veraanjani672[at]gmail.com Abstract This study uses a systematic literature review (SLR) technique to assess how strategic management is applied in various sectors. Implementing strategic management has become crucial for organisations to be competitive and react swiftly to changes in the business environment in the age of globalisation and technological innovation. This study looks at a number of variables that affect how well strategic management works, including stakeholder participation, dynamic capacities, and the application of digital technologies in marketing plans. The results demonstrate that effective plan execution requires a thorough comprehension of both internal and external components, environmental adaptation, and appropriate evaluation. Flexibility and adaptation to the unique needs of the organisation are still required, even when the tactics that are put into practice don^t always work well in every situation. Keywords: Strategy Management, Dynamic Capabilities, Strategy Evaluation, Digital Technology Share Link | Plain Format | Corresponding Author (Ni Luh Verha Anjany)

52	Human Resource Management	ABS-50
Literature Review: Implementation of Strategic Management in Improving Education Qualityple Abstract Vivi Riskianti, Andi Indriani Ibrahim, Dila Safiah, & Isra Mawarni Tahir Stella. Faculty of Economics and Business, Tadulako University Abstract This research discusses the implementation of strategic management as an effort to improve the quality of education, using a qualitative method through a literature study approach. The results show that the main success factors include strategic planning, stakeholder involvement, continuous evaluation and the use of technology. However, there are still challenges such as limited human resources and the need to adapt to change. The study concludes that effective implementation of strategic management can significantly improve the quality of education, provided it is supported by the full commitment of all parties involved. Keywords: Implementation of Strategic Management, Education Quality Share Link | Plain Format | Corresponding Author (Vivi Riskianti)

53	Human Resource Management	ABS-53
Literature Review Emotional Intelligence in the Workplace : Its Effect on Employee Job Satisfaction Nur Fadillah, Andi Indriani Ibrahim, Ni Komang Winda Puja Astuti, Eris Hizkia Balla 1 Student of Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University 2 Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University 3 Student of Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University 4 Student of Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University Abstract Emotional intelligence (EI) is receiving increasing attention in the workplace, as it plays animportant role in shaping interactions between employees and increasing job satisfaction. This article explains the relationship between emotional intelligence and employee jobsatisfaction and the factors that mediate the relationship. Using a literature approach, this study found that employees with high levels of emotional intelligence are better able to cope with stress, communicate more effectively, and develop harmonious relationships in theworkplace. The results show that improving emotional intelligence through training increases employee happiness and job satisfaction, and creates a positive organizational culture. Keywords: Emotional Intelligence, Job Satisfaction Share Link | Plain Format | Corresponding Author (Nur Fadillah)

54	Human Resource Management	ABS-55
LITERATURE REVIEW RELATED TO DIGITAL TRANSFORMATION: ITS IMPACT ON ORGANIZATIONAL STRUCTURE AND CULTURE AND THE OPPORTUNITIES AND CHALLENGES THAT WILL BE FACED Ary Fandy Ramadhan, Andi Indriani Ibrahim, Mohammad Yastrib Z Bunai, Muh. Rangga Saputra 1. Student Of Management Undergraduate Study Program, Faculty Of Economi And Business, Tadulako University 2. Management Undergraduate Study Program, Faculty Of Economi And Business, Tadulako University 3. Student Of Management Undergraduate Study Program, Faculty Of Economi And Business, Tadulako University 4. Student Of Management Undergraduate Study Program, Faculty Of Economi And Business, Tadulako University Abstract Digital transformation has brought very significant changes to an organization which changes the performence and has an impact on the culture of the organization. This article is a literature review of previous research and relevant research which will later serve to strengthen the theory and phenomenon of the relationship or influence between variables. The results of the review show how much digitalization has changed organizational culture and organizational performance. In addition, digital transformation helps organizations build a flexible organizational culture and improve individual performance in the organization. This research also discusses the challenges and opportunities faced by organizations in carrying out structural transformation in response to developments in digital technology. The purpose of writing this article is to find out how this digital transformation affects organizational culture and the individual performance of the organization as well as the opportunities and challenges that the organization will face and the results are that- 1) digital transformation affects individual organizational performance- 2) digital transformation has an influence on organizational culture- 3) there are opportunities to implement this digital transformation in organizations- 4) There are challenges that organizations will face in implementing digital transformation. This research is a literature study obtained from various previous studies and research that is considered relevant so that it can be used as reference material for further research in implementing digital transformation to build a more advanced organization. Keywords: Digital, Performance, Culture, Challenges, Opportunities Share Link | Plain Format | Corresponding Author (Ary Fandy Ramadhan)

55	Human Resource Management	ABS-56
Literature Review of Work Attitudes ,Work Values, and Job Satisfaction on Employee Performance Saskya, Andi Indriani Ibrahim, Musdalifa, Yuliana Kriwangko 1 Undergraduate Management Study Program Student, Faculty of Economics and Business, Tadulako University 2 Lecturer of Undergraduate Management Study Program, Faculty of Economics and Business, Tadulako University 3 Undergraduate Management Study Program Student, Faculty of Economics and Business, Tadulako University 4 Undergraduate Management Study Program Student, Faculty of Economics and Business, Tadulako University Abstract This study explores the relationship and influence of work values, work attitudes, and job satisfaction on employee performance through a systematic literature review. The method used is descriptive analysis by collecting data from reliable academic sources. The results of the study indicate that work stress has a significant negative effect on employee performance, while job satisfaction has a significant positive effect. In addition, employee work attitudes and commitment contribute positively to performance, with work values and job satisfaction also showing significant effects. This study emphasizes the importance of a supportive work environment to improve employee positive attitudes, discipline, and job satisfaction, which in turn can improve their performance. These findings provide a strong theoretical basis for future studies in organizational management and employee development, and highlight the need for effective human resource management strategies to achieve optimal results. Keywords: : Work Values, Work Attitude, Job Satisfaction, Employee Performance Share Link | Plain Format | Corresponding Author (Saskya .)

56	Human Resource Management	ABS-64
LITERATURE REVIEW IMPROVING ORGANIZATIONAL PERFORMANCE THROUGH INTERPERSONAL MANAGEMENT IN THE CONTEXT OF DIVERSITY Qonia Z. G. L. Korompot ,Andi Indriani Ibrahim , Besse Nursakinah,Rini Yuliani 1 Student of Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University 2 Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University 3 Student of Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University 4 Student of Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University Abstract In the era of globalization, managing the diversity of human resources (HR) has become very important in view of the changing market dynamics. The diversity of human resources can include various differences in terms of race, ethnicity, age, sexual orientation and different cultural backgrounds. The existence of these differences can be a challenge and have a positive impact,namely creating innovation and competitiveness in the organization,while it can have a negative impact such as interpersonal conflict in the organization and also discrimination. This study aims to evaluate the literature related to the management of human resource diversity and its effect on organizational performance. This research refers to the importance of managing HR diversity in organizations. The effective management of HR diversity in the organization will be able to create a positive work environment and also have a competitive advantage in facing an increasingly dynamic global market. Although in building a cohesive team many organizations face difficulties with the existence of HR diversity, it can also be used to understand the market and attract the best abilities according to their fields. Keywords: Diversity, Organizational Performance, Human Resource Management Share Link | Plain Format | Corresponding Author (Qonia Zilda Gustina Lanina Korompot)

57	Human Resource Management	ABS-66
Literature Review: The Influence of Motivation and Continuous Evaluation on Employee Performance Nur Hidayanti Jahadin, Andi Indriani Ibrahim, Nurul Izzah, Hambar Sari 1 Student of Management Study Program, Faculty of Economics and Business, Tadulako University 2 Lecturer of Management Study Program, Faculty of Economics and Business, Tadulako University 3 Student of Management Study Program, Faculty of Economics and Business, Tadulako University 4 Student of Management Study Program, Faculty of Economics and Business, Tadulako University Universitas Tadulako Abstract Previous research or relevant research is very important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomenon of the relationship or influence between variables. This article aims to present a literature review on the influence of motivation and continuous evaluation on employee performance, as well as its implications for human resource management. By understanding the relationship between these two variables, organizations can design more effective strategies to improve employee performance and achieve business goals. Research shows that high motivation can improve work discipline and commitment, while regular evaluation creates a transparent and accountable work culture. Through this literature review, it is hoped that organizations can design effective strategies to improve employee performance by understanding the relationship between motivation and evaluation. The results of the study show that the implementation of good evaluation and providing appropriate motivation can encourage employee productivity and performance, ultimately contributing to the overall success of the organization. Keywords: Motivation, Evaluation, and Employee performance. Share Link | Plain Format | Corresponding Author (Nur Hidayanti Jahadin)

58	Human Resource Management	ABS-67
Literature Review Management Stres Work As a Solution to Employee Mental Health On -site Work Sindy Liku Sarira1, Andi Indriani Ibrahim2, Siti Masruroh3, Sulasmi4 1 Student of Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University 2 Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University 3 Student of Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University 4 Student of Management Undergraduate Study Program, Faculty of Economic and Business, Tadulako University Abstract Research previous is a research or article scientific role For strengthen A theory , and relationships between variables . Scientific articles This review management stress Work as solution to employee mental health in the workplace work . stress Work is condition when somebody experience very heavy pressure , okay in a way emotion or mental. A person who is stressed usually will looks restless , anxious , and easily offended . Mental health is condition Where somebody own visible welfare from himself who is capable realize its potential own , have ability For overcome pressure alive and normal in every situation in life . Purpose of writing article This For know management stress Work as solution to employee mental health in the workplace work and its results that aiming For manage stress related with work For help staff in overcome all impact the negative considered as led intervention stress - focused management in the workplace work . Management - led interventions like training , psychological capital , stress management program , session awareness , retreat writer , burden Work structured allocation , usage technique delphi and help programs employee has identified For bring changes in culture and values organization , so that produce subtraction stress work and impact positive perceived balance life the work of the workers . Study This is a studies literature from various study previously considered relevant , so that it can be made into material reference for research furthermore in the field management stress Work as strategy in Work . Keywords: Management Stress, Mental Health Share Link | Plain Format | Corresponding Author (Sindy Liku Sarira)

59	Human Resource Management	ABS-70
THE IMPACT OF WORK FROM ANYWHERE (WFA) POLICY ON EMPLOYEE PERFORMANCE AND WELL-BEING: A SYSTEMATIC REVIEW OF THE LITERATURE Bagus Budi Saputra*,Abdul Rahman,Rasmi Nur Anggraeni Palu Muhammadiyah University Abstract This research aims to examine the impact of the Work From Anywhere (WFA) policy on employee performance and welfare through a systematic literature review. The method used in this research is literature review with a thematic analysis approach, which includes the stages of compare, contrast, and criticise various relevant literature sources. The results show that the implementation of WFA has a significant impact on employee productivity and well-being. A study from Global Workplace Analytics found a 35-40% increase in productivity in organisations that implement WFA well. Gallup^s State of the Global Workplace survey revealed higher levels of engagement (45%) among employees with flexible working compared to conventional systems (30%). However, the research also identified some challenges, with 23% of employees experiencing higher levels of burnout in WFA settings, and around 30% experiencing reduced work quality due to technical issues. Successful implementation of WFA depends on several key factors, including a strong digital infrastructure, organisational culture of trust, and employee adaptability. The research also underscores the importance of developing new competencies, especially in digital literacy, self-management, and virtual collaboration. The findings provide important implications for organisations in designing and implementing effective WFA policies to improve employee performance and well-being. Keywords: Work From Anywhere, Employee Performance, Employee Wellbeing, Human Resource Management, Remote Work. Share Link | Plain Format | Corresponding Author (Abdul Rahman)

60	Human Resource Management	ABS-75
The Influence of Rewards and Motivation in Improving Employee Performance in the Digital Era Intan gracia, Andi Indriani Ibrahim, Nurahmatia M. Kasalia, Muhammad Fahlewi 1. Student of Bachelor of Management Study Program, Faculty of Economics and Business, Tadulako University 2. Lecturers of Undergraduate Management Study Program, Faculty of Economics and Business, Tadulako University 3. Students of the Bachelor of Management Study Program, Faculty of Economics and Business, Tadulako University 4. Students of the Bachelor of Management Study Program, Faculty of Economics and Business, Tadulako University Abstract Previous research is a source of research in conducting research in order to increase theories and sources in reviewing the conducted research. The purpose of this article is to analyze the influence of Rewards and Motivation in improving employee performance in the digital era. This research method uses library research with the nature of research using descriptive analysis, the results obtained in this study indicate that Rewards and Motivation have a significant effect on employee performance. Relevant rewards, such as access to digital training, career opportunities, and public recognition, have been proven to be more effective in motivating employees in the digital era. This study provides important knowledge for companies in formulating effective reward and motivation strategies in the digital era. Companies need to understand the needs and preferences of employees in the digital era, and implement reward and motivation systems that are relevant and meaningful to employees. Keywords: Reward, Motivation, Employee Performance Share Link | Plain Format | Corresponding Author (Intan Gracia)

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