Page 4 (data 91 to 104 of 104) | Displayed ini 30 data/page
<< PREV 1 2 3 4

91	Marketing and Digital Marketing	ABS-49
The Utilization of Instagram Social Media in Increasing Market Segmentation in Palu City Boutiques Mira Dani1), Andini Baso2), Risma Ramadani3), Sri Wanti4) Faculty of Economics and Business, Tadulako University1.2.3.4 Abstract This study aims to analyze the use of social media in increasing market segmentation in Palu City Boutiques. Especially the use of Instagram social media which is one of the platforms for businesses, especially in the fashion industry, to reach more specific target consumers. This study uses a qualitative descriptive method by taking the research subject at Arshop Boutique. The research data was collected through observation and direct interviews with Arshop Boutique managers. This research focuses on Instagram features implemented by Arshop Boutique to improve its market segmentation, such as image posts, videos, stories and paid promotions. The results of this study show that the effective use of social media can significantly increase reach and interaction with consumers, which ultimately has an impact on increasing boutique sales. Especially in the current era of globalization, making good use of social media is very helpful for companies in achieving their goals. The strategy carried out by Arshop Boutique as a fashion store that offers a variety of products ranging from tops and bottoms, accessories and cosmetics, to shoes, is the separation of Instagram accounts based on the categories of these products in a structured manner so that consumers can easily find what they are looking for. Based on these results, it was concluded that the use of social media is proven to contribute positively to increasing brand awareness and product sales potential to Arshop Boutique. Keywords: Social Media, Market Segmentation Share Link | Plain Format | Corresponding Author (Mira Dani)

92	Marketing and Digital Marketing	ABS-57
THE EFFECT OF SELLING PRICE DETERMINATION ON PURCHASE DECISIONS IN PALU CITY Novianti septiani1), Verawati rueka2), Novaldo raditya3), Sri wanti4) Universitas Tadulako Abstract Pricing is an important factor that influences consumer purchasing decisions. Consumers tend to have a very important role in deciding what to buy. Therefore, purchasing decisions can vary from one consumer to another, and are often the result of personal considerations and individual preferences. This study aims to analyze the effect of pricing on purchasing decisions in Palu City, with a case study at Kafe Kopte. This study uses a qualitative method with a survey approach to customers and employees at Kafe Kopte. Data were collected through direct interviews. The results of the study indicate that pricing has a significant influence on consumer purchasing decisions. Consumers consider the balance between price and quality of the product offered. The more appropriate the price is with the perceived value received, the greater the tendency of consumers to make a purchase. This finding also indicates that pricing that is too high or too low can negatively affect purchasing decisions. Therefore, the right pricing strategy needs to be implemented in order to increase product appeal and maximize sales at Kafe Kopte. This study provides important implications for business actors in Palu City, especially Kafe Kopte, in formulating pricing strategies that can increase competitiveness and positively influence consumer purchasing decisions Keywords: selling price, purchase decisions Share Link | Plain Format | Corresponding Author (Novianti Septiani )

93	Marketing and Digital Marketing	ABS-58
The Influence of Product Quality and Brand Image in Building Potential Customer Value: A Case Study on Azarine Sunscreen Users Among Tadulako University Students Moh. Agung1 , Meita2 , Novia Rahmadani3 Bachelor of Management study program Abstract ABSTRACT This study aims to explore how product quality and brand image affect potential customer value, especially among Tadulako University students related to Azarine sunscreen products. Through a qualitative approach, this study explores the experiences and perceptions of students as young consumers towards these two factors, as well as their impact on the value they perceive as potential customers. The results of this study are expected to provide more comprehensive insights for companies in designing relevant and effective marketing strategies. Keywords: Product Quality, Brand image, Potential Customer Value. Share Link | Plain Format | Corresponding Author (Meita .)

94	Marketing and Digital Marketing	ABS-59
ANALYSIS OF MARKET SEGMENTATION STRATEGY ON MIXUE TONDO PRODUCTS IN PALU CITY Muh. Fasbah Hariza1, Nurul Febianti2, Zeferino Carvalho Nai Oqui3, Sri Wanti4 S1 Management Study Program, Faculty of Economics and Business, Tadulako University Abstract This study aims to analyze the market segmentation used by Mixue Tondo, Palu City. Market segmentation is an important element in a marketing strategy because it allows companies to understand and identify customer groups with similar characteristics. The method used in this study is descriptive qualitative with interview techniques, observation, documentation conducted to obtain data from employees, and literature review study techniques. The results of the study indicate that the market segmentation of Mixue Tondo, Palu City is dominated by young people aged 15 to 30 years, especially students who are very interested in unique and cheap products. However, this study also found that the segmentation of families and consumers aged over 30 years has not been optimally reached, indicating that there is an opportunity for market development. The results indicate that this study allows Mixue to expand its market segmentation in Tondo, Palu City. By making the right adjustments, the company can increase its appeal in several segments and strengthen its position in the food and beverage industry in the area. Keywords: Marketing Strategy, Market Segmentation, Product Share Link | Plain Format | Corresponding Author (MUH. FASBAH HARIZA)

95	Marketing and Digital Marketing	ABS-60
Please Just Try to Submit This Sample Abstract Please Just Try to Submit This Sample Abstract Please Just Try to Submit This Sample Abstract You Can Edit It Again Later Abstract Please Just Try to Submit This Sample Abstract You Can Edit It Again Later Keywords: satisfaction, loyalty Share Link | Plain Format | Corresponding Author (Syarifah Aliyah Fitrisam)

96	Marketing and Digital Marketing	ABS-69
PRODUCT DEVELOPMENT AND MARKETING STRATEGIES ON THE SALE OF MSME PRODUCTS IN PALU CITY Fiminuria Dewi, Miza Livia Andini, Yelsa Sylomitha Merontjo Faculty of Economics and Business, Tadulako University Abstract ABSTRACT This research aims to study and analyze product development and marketing strategies in the sale of MSME products, namely the Pisang Sultan business located on Jl. Untad 1, Palu City. The development of Micro, Small, and Medium Enterprises (MSMEs) is a very important effort to improve organizations and support a sustainable economy. Marketing strategy is a series of activities or steps to achieve certain goals, this goal can be achieved through activities that involve the creation of a product that is valuable and attractive to consumers, to distributing the product to consumers. Basically, a marketing strategy encompasses all the efforts that have been made to connect the product from the manufacturer to the end consumer. In writing this article, the research method used is qualitative research. Data collection was obtained through direct interviews and observations. This article discusses the importance of product development and effective marketing strategies for Pisang Sultan^s business in reaching a wider range of consumers and achieving success during the pandemic. The results of this study say that innovative product development and effective marketing strategies are essential for Pisang Sultan to face fierce competition and dynamic changes in consumer behavior. By combining product development with the right marketing strategy, these businesses can build strong brands, increase sales, and achieve long-term success. Keywords: Product Development, Marketing Strategy Share Link | Plain Format | Corresponding Author (Fiminuria Dewi)

97	Marketing and Digital Marketing	ABS-71
The Influence of Product Quality, Service, and Brand Image on the Decision to Revisit Sido Mulyo Restaurant in Palu City Irawati S, Fajar Maulana, Nur Ramadhani Eka Putri, Sri Wanti Dapartment of Management, Faculty of Economics and Business, Tadulako University Abstract This study aims to analyze the influence of product quality, service, and brand image on consumers decision to revisit at Sido Mulyo Restaurant, Palu City. Good product and service quality is expected to increase customer satisfaction and strengthen brand image, which ultimately drives consumer decisions to make repeat purchases. This study uses a quantitative approach method by conducting a survey. Data was collected through a questionnaire distributed to 50 respondents who had visited the Sido Mulyo Restaurant, Palu City. Data analysis was carried out using the multiple linear regression method to determine the influence of independent variables (product quality, service, and brand image) on bound variables (repurchase decisions). Multiple linear regression analysis shows that brand image has a significant and dominant influence on the decision to revisit, while product and service quality does not show a significant influence. These findings provide strategic recommendations for restaurant management to prioritize strengthening brand image in an effort to increase customer loyalty. Keywords: Product Quality- Quality of Service- Brand Image- Decision to revisit- Share Link | Plain Format | Corresponding Author (Irawati S)

98	Marketing and Digital Marketing	ABS-76
Influence of Service Quality, Price, and Store Atmosphere on Consumer Satisfaction at Galaxy Distro Arfina Universitas Tadulako Abstract Abstract This study aims to determine whether there is an influence of service quality, price, and store atmosphere on consumer satisfaction at Galaxy Distro. The sampling method used is non- probability sampling, specifically purposive sampling, with a total of 100 respondents. Data collection was conducted using questionnaires, which were then processed using SPSS version 26, and the data analysis method used is multiple linear regression analysis. The results of the study indicate that service quality, price, and store atmosphere together have a positive and significant effect on consumer satisfaction at Galaxy Distro. Additionally, service quality has a positive and significant effect on consumer satisfaction at Galaxy Distro, price has a positive and significant effect on consumer satisfaction, and store atmosphere has a positive and significant effect on consumer satisfaction at Galaxy Distro. The coefficient of determination shows an Adjusted R square value off 0.316, or 31.6%, with the remaining 68.4% explained by other variables not included in the study. Keywords : Service Quality, Price, Store Atmosphere, and Consumer Satisfaction. Keywords: Service Quality, Price, Store Atmosphere, and Consumer Satisfaction. Share Link | Plain Format | Corresponding Author (Arfina Arfina)

99	Marketing and Digital Marketing	ABS-77
THE EFFECT OF PRODUCT QUALITY, PRICE AND LOCATION ON PURCHASE DECISION ON GALAXY DISTRO Nur Annisa Universitas tadulako Abstract Abstract This study aims to determine whether there is an influence of Product Quality, Price, and Location on Purchasing Decisions at Galaxy Distro. The sampling technique uses a nonprobability sampling technique, namely purposive sampling of 100 respondents. Data collection using a questionnaire, which is then processed using SPSS 26 and the data analysis used is the multiple linear regression analysis method. The results of the study indicate that product quality, price and location simultaneously have a positive and significant effect on purchasing decisions at Galaxy Distro. Then Product Quality partially has a positive and significant effect on purchasing decisions at Galaxy Distro, Price partially has a positive and significant effect on purchasing decisions at Galaxy Distro, and Location partially has a positive and significant effect on purchasing decisions at Galaxy Distro. The coefficient of determination shows an Adjusted R square value of 0.579 or 57.9% and the remaining 42.1% is explained by other variables not included in the study. Keywords: Product Quality, Price, Location and Purchasing Decision Keywords: roduct Quality, Price, Location and Purchasing Decision Share Link | Plain Format | Corresponding Author (NUR ANNISA)

100	Marketing and Digital Marketing	ABS-78
The Influence Of Brand Awereness , Brand Trust And Brand Experience On Brand Loyalty Of Lazada Customers In Central Bungku Sub- District Morowali District Elisa Febriyanti Universitas Tadulako Abstract ABSTRACT Elisa Febriyanti C20120350 The Influence of Brand Awareness, Brand Trust, and Brand Experience on Brand Loyalty of Lazada Customers in Central Bungku Sub-District, Morowali District. Supervised by Syamsul Bahri Dg. Parani. This study aims to determine whether there is an influence of brand awareness, brand trust, and brand experience on brand loyalty of Lazada customers in Central Bungku Sub-District, Morowali District. The sampling method used nonprobability sampling method, namely Purposive Sampling. The number of samples in this study was 80 respondents. Data collection used questionnaire, which was then processed using SPSS version 26 and the results of the data analysis used were multiple linear regression analysis. The results of the study indicate that brand awareness, brand trust, and brand experience simultaneously have a significant influence on brand loyalty of Lazada customers in Central Bungku Sub-District, Morowali District. Then brand awareness partially has a significant influence on brand loyalty of Lazada customers in Central Bungku Sub- District, Morowali District, brand trust partially has a significant influence on brand loyalty of Lazada customers in Central Bungku Sub-District, Morowali District and brand experience partially has a significant influence on brand loyalty of Lazada customers in Central Bungku Sub-District, Morowali District. The coefficient of determination shows an R square value of 0.887 or 88.7% and the remaining 11.3% is explained by other variables not included in the study. Keywords: Brand Awareness, Brand Trust, Brand Experience and Brand Loyalty Keywords: Brand Awareness, Brand Trust, Brand Experience and Brand Loyalty Share Link | Plain Format | Corresponding Author (Elisa Febriyanti)

101	Marketing and Digital Marketing	ABS-103
THE INFLUENCE OF BRAND IMAGES AND PRODUCT QUALITY OF TIRTA Pengpengpeng YOUTUBE CHANNEL ON LOCAL SHOE PURCHASE DECISIONS Imadulhaq Razan Sasilintang1, Pricylia Cynthia Buntuang2 Student of Management Undergraduate Study Program, Faculty of Economics and Business, Tadulako University Abstract Study This aiming For know influence image Youtube Channel Brand TIRTA PENGPENGPENG And quality product in a way partial and simultaneous on purchasing decisions on shoes local in Indonesia. This study uses a descriptive quantitative method. The number of samples used in this study was 92 respondents. Data analysis and testing techniques include simple linear regression analysis, analysis coefficient correlation, coefficient analysis determination, test validity, test reliability, normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, t-test and F-test. Based on results test hypothesis First, Image Brand influential positive And significant against the Decision Purchase (mark t count > t table or (29,255 > 1.98698), matter the Also reinforced with a p value < Sig. 0.05 or (0.00 < 0.05). The results of the second hypothesis, Product Quality has a positive and significant effect on Purchasing Decisions ( t value > t table or (20,863 > 1.98698), matter the Also reinforced with mark p value < Sig. 0.05 or (0.00 < 0.05). The results of the third hypothesis, Brand Image and Product Quality have a positive and significant effect on Purchasing Decisions (value of f count > f table or (630.543 > 3.10), this is also reinforced by the p value < Sig. 0.05 or (0.00 < 0.05). Keywords: Brand Image, Quality Product , Purchase Decision Share Link | Plain Format | Corresponding Author (Imadulhaq Razan Sasilintang)

102	Operation Management	ABS-73
Strategi penetapan harga dan kualitas pelayanan pada buas trans palu Hajar,Niluh Putu Sindi Sri Depi,Nurul Magfirah,Beatris Sudamara,Sri Wanti S1 Management Faculty of Economics and Business Tadulako University Abstract A good public transport system for passenger transportation has proven to be a catalyst in transforming cities into more livable and sustainable ones. Designing a customer oriented public transport system according to customer demand requires knowledge of customer needs and what the public transport service provider provides. In this case the Trans Palu Bus is an integrated highway bus-based public transport service launched by the Palu City Government. The service is procured in partnership with a private business entity under a Buy The Service scheme. The purpose of this program is to improve the accessibility and convenience of public transportation in Palu City, as well as to integrate with inter-city transportation nodes. The purpose of this research is to explore the dimensions that influence the measurement of service quality improvement from the user^s perspective by using the literature search method from the internet, books, journal articles and related standards to identify service quality.The analysis was carried out descriptively. The results of the literature search show that many researchers in the world have developed service quality measurements based on the SERVQUAL theory of customer perception, namely (1) reliability, (2) responsiveness, (3) assurance, (4) direct evidence, and (5) empathy. This dimension is used as an independent variable in terms of user perceptions that will build a measure of the performance offered by the service provider in this case the Palu city government. Keywords: Service quality,Transportation Share Link | Plain Format | Corresponding Author (Hajar Lhibaba)

103	Operation Management	ABS-81
Application of Economic Order Quantity (EOQ) Method For Subsidized Fertilizer Inventory Control The Case Study of The South Parigi Farmer Group Mirnawati, Pricylia Chintya Dewi Buntuang Student of Management Undergraduate Study Program, Faculty of Economics and Business, Tadulako University Abstract Farmer groups in South Parigi District often face challenges in managing subsidized fertilizer supplies. And this research examines the application of the Economic Order Quantity (EOQ) method as a solution to improve the efficiency of inventory management by analyzing the economic order quantity, optimum order frequency, safety stock, reorder time, and total inventory cost on subsidized fertilizer supplies of the Kita Pura Farmer Group, South Parigi District. Using a descriptive quantitative approach, this research utilizes numerical data measured by statistics, obtained through interviews and observations. The analysis method used is the Economic Order Quantity (EOQ) model. The results of this study indicate that using EOQ, the economic order quantity for subsidized fertilizer is 121,349 The optimum ordering frequency is 3 times a year or every 120 days and the waiting time is 21 days. The safety stock required is 3,390 Kg with a reorder point when the stock reaches 5,250 Kg. The use of the EOQ model managed to save the company^s total inventory cost of Rp.1,531,101-, as well as overcome delivery delays and prevent stock shortages. As well as ensuring the quality of fertilizer will always be maintained and quality. It is hoped that this research can make a significant contribution to increasing agricultural productivity in South Parigi District, and become a reference for farmer groups, the government, and other related parties in improving the efficiency of subsidized fertilizer distribution. Keywords: Inventory, EOQ, Subsidized Fertilizer, Sustainable Agriculture Share Link | Plain Format | Corresponding Author (Mirnawati Mirnawati)

104	Shariah Economics, Management, and Accounting	ABS-62
Enhancing SME^s Performance Based on Innovation Culture, Innovation Capability, and Strengthened by the External Environment Nur Khusniyah Indrawati (a*), Atmaya Fitra Alfathya (b) a) Universitas Brawijaya b) Universitas Brawijaya Abstract The purpose of this research is to empirically examine the mediation role of innovation capability in the relationship between innovation culture and SME^s performance. Furthermore, this study also examines the moderation role of external environment. Population of this study consists of Food and Beverage SME in Jawa Timur. There are 276 companies were selected as the research sample. The data analysis utilized PLS-SEM (Partial Least Square-Structural Equation Method). The results show that all of the proposed hypotheses are accepted. This result proves that SME^s performance is determined by innovation culture directly and through external environment. External environment also holds an important role on SME^s performance. The implication of this study shows how important innovation culture to support SME^s activity in the dynamic external environment. Keywords: Innovation culture, Innovation capability, SME^s performance, External environment Share Link | Plain Format | Corresponding Author (Nur Khusniyah Indrawati)

Page 4 (data 91 to 104 of 104) | Displayed ini 30 data/page
<< PREV 1 2 3 4

Powered By Konfrenzi Ultimate 1.832M-Build8 © 2007-2026 All Rights Reserved