The Effect of Social Expectations on Individual Financial Decision-Making Jihan Eka Putri1,* Annisa Alifia Romli2, Faudya Nurul Fatima2, Dr. Fatlina Z, S.E., M.Bus2
Tadulako University, Fakulty of Economics and Business
Abstract
This research aims to analyze the influence of social expectations on decision making and individual financial behavior, with a case study at the Faculty of Economics and Business, Tadulako University. Social expectations are external drives that arise from norms, views and social pressures that can influence individual behavior, including financial decision making. Making sound financial decisions is critical to an individual^s well-being, but often these decisions are influenced by social factors such as the opinions of others, trends, or environmental pressures. This research uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to students at the Faculty of Economics and Business, Tadulako University
Keywords: Social expections, Financial behavior, Financial decision making
