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:: Paper List ::
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ANALYSIS OF MARKET SEGMENTATION STRATEGY ON MIXUE TONDO PRODUCTS IN PALU CITY
Muh. Fasbah Hariza1, Nurul Febianti2, Zeferino Carvalho Nai Oqui3, Sri Wanti4
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Analysis of Price Strategies and Product Innovations on Competitive Advantages of Local Products Palu
Fifiyanti, Putri Kirei Hana, Cintany Salsabila, Sri Wanti
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ANALYSIS OF VILLAGE FUND MANAGEMENT IN POVERTY ALLEVIATION (CASE STUDY OF UEBONE VILLAGE, AMPANA TETE SUBDISTRICT)
Sri Juniarti Hasan1*, Sitti Aminah H.Karim2, Fatlina Zainudin2 , Rosida P Adam2
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ANALYSIS OF VILLAGE REVENUE AND EXPENDITURE BUDGET MANAGEMENT (APBDes) IN LABUAN VILLAGE, RATOLINDO DISTRICT, TOJO UNA-UNA REGENCY
Anastya1, Siti Aminah Hamza Karim2, Fatlina Zainudin2, Rosida P Adam2
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Can Intellectual Capital Drive the Value of Indonesian Tech Firms? Insights from 2022-2023
Bayu Sujud Anugrah, Adhelya Cita Ardhini, Dita Yustia Nisa, Fera, Djayani Nurdin
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Commitment and Work Motivation as Supporting Factors for Employee Performance: A Literature Review
Fadia Kasim1, Andi Indriani Ibrahim2, Annisa Savira1, Lydia Muniq Rense1
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COMPARATIVE ANALYSIS OF PROFITABILITY AND LEVERAGE OF GOJEK TOKOPEDIA BEFORE AND AFTER THE MERGER
Sri Wahyuni Basal, Aulia Rizky Amalia, Rahma Syifa, Munawarah
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Corporate Social Responsibility (CSR) and Business Ethics Impacting Corporate Reputation and Sustainability: A Systematic Literature Review
Dicky Wedanta, Pricylia Chintiya Dewi Buntuang, Donny Apridolin Lamuanta, Igreino Sambeda
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Effectiveness and Efficiency of Cash Management (Case study of Nasi Kuning Amanda)
Siti Rahmawati1, Sitti Aminah Hamzah Karim2, Lindanur Sipatu2, Fatlina2
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Enhancing SME^s Performance Based on Innovation Culture, Innovation Capability, and Strengthened by the External Environment
Nur Khusniyah Indrawati (a*), Atmaya Fitra Alfathya (b)
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| 11. |
GREEN MARKETING MIX CAN AFFECT TOURIST SATISFACTION
Wilna Dg.Padaro1,*, Rosida P Adam2, Lindanur Sipatu2, Fatlina2
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GREEN MARKETING STRATEGY IN INCREASING BROWN SUGAR SALES
Sulfi Bakali1,*, Rosida P Adam2, Lindanur Sipatu2, Fatlina2
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LEADERSHIP STYLE, WORK MOTIVATION AND DIGITAL LITERACY AFFECT EMPLOYEE PERFORMANCE
Riska1, Syamsul Bahri2, Lindanur Sipatu2, Rosida P. Adam2
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| 14. |
Literature Review Emotional Intelligence in the Workplace : Its Effect on Employee Job Satisfaction
Nur Fadillah, Andi Indriani Ibrahim, Ni Komang Winda Puja Astuti, Eris Hizkia Balla
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LITERATURE REVIEW IMPROVING ORGANIZATIONAL PERFORMANCE THROUGH INTERPERSONAL MANAGEMENT IN THE CONTEXT OF DIVERSITY
Qonia Z. G. L. Korompot ,Andi Indriani Ibrahim , Besse Nursakinah,Rini Yuliani
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| 16. |
Literature Review of Work Attitudes ,Work Values, and Job Satisfaction on Employee Performance
Saskya, Andi Indriani Ibrahim, Musdalifa, Yuliana Kriwangko
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Literature Review: The Influence of Motivation and Continuous Evaluation on Employee Performance
Nur Hidayanti Jahadin, Andi Indriani Ibrahim, Nurul Izzah, Hambar Sari
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| 18. |
MARKETING MIX (7P) INFLUENCES PURCHASE DECISION
Fatika Anggraini1, Rosida.P.Adam2, Lindanur Sipatu2, Fatlina2
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| 19. |
MARKETING MIX AND SERVICE QUALITY CAN INFLUENCE PURCHASING DECISIONS
Siti Maryam Asara1, Rosida Adam2, Lindanur Sipatu2, Fatlina2
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| 20. |
MARKETING MIX CAN INFLUENCE CONSUMERS DECISIONS IN USING LAUNDRY SERVICES
Sri Fadila Ishak1* , Syamsul Bahri2 , Lindanur Sipatu2 , Rosida Adam2
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| 21. |
MARKETING MIX CAN INFLUENCE CUSTOMER LOYALTY
Moh. Fadli A. Ngabito1, Rosida P Adam2, Lindanur Sipatu2, Fatlina2
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| 22. |
MARKETING MIX CAN INFLUENCE ONLINE PURCHASE DECISIONS
Aisah Latinggi 1 , Rosida P Adam 2 , Lindanur Sipatu 2 , Fatlina 2
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| 23. |
PRICE AND LOCATION CAN INFLUENCE BUYING INTEREST AT THE PEOPLE^S MARKET
Susanti M. Laoge1,* , Rosida P Adam2 , Lindanur Sipatu2 , Fatlina2
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| 24. |
PRODUCT DEVELOPMENT AND MARKETING STRATEGIES ON THE SALE OF MSME PRODUCTS IN PALU CITY
Fiminuria Dewi, Miza Livia Andini, Yelsa Sylomitha Merontjo
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| 25. |
Product Development to Increase the Income of MSMEs in Palu City
Siti Nur Anggraini1, Moh. Aldi2, Novia Ihdina 3, Sri Wanti 4
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| 26. |
SERVICE QUALITY AFFECTS CUSTOMER SATISFACTION PREPAID ELECTRICITY HOUSEHOLD
Rafika1,*, Rosida P Adam2, Lindanur Sipatu2, Fatlina2
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| 27. |
SERVICE QUALITY AFFECTS PATIENT SATISFACTION
Ramlah K.Bero1,*, Rosida Adam2, Lindanur Sipatu2, Fatlina2
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| 28. |
SERVICE QUALITY AND PRODUCT VARIETY CAN AFFECT COSMETIC CUSTOMER SATISFACTION
Sofia R. Kandacong1* , Syamsul Bahri2 , Lindanur Sipatu2 , Ira Nuriya2
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| 29. |
Strategy for Determining Cost of Goods Sold to Increase the Competitiveness of MSMEs in Palu City
Zahwa Aulia Taufik1, Jesen Ages Mayaho2 Saskia Diva Ananda3 Sri Wanti4
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THE EFFECT OF COMPLAINT HANDLING ON J&T EXPRESS CUSTOMER SATISFACTION IN AMPANA CITY
Sulfiyani A.P.Libi1,*,Syamsul Bahri2, Lindanur Sipatu2, Rosida P. Adam2, Siti Aminah Hamzah Karim2
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| 31. |
The Effect of Debt To Equity Ratio, Return On Asset, and Price Earning Ratio on Price Book Value in the Case Study of BUMN Companies Listed on the IDX in 2021-2023
Adhelya Cita Ardhini1*, Dewi Kalsum2, Hikmah Octavianisa3, Fatlina Zainuddin4
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| 32. |
The Effect of Dividend Policy on the Value of Banking Companies for the Period 2020-2022
Dita Yustia Nisa, Lasroha, Kartini Potoe, Ayu Putri Utami
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| 33. |
THE INFLUENCE OF GREEN MARKETING MIX ON THE PURCHASE DECISION OF ENVIRONMENTALLY FRIENDLY AIR CONDITIONERS
Fadila Suaib1,*, Rosida Adam2, Lindanur Sipatu2, Fatlina2
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| 34. |
THE INFLUENCE OF GREEN MARKETING ON GENERATION Z^S PURCHASING DECISION
Ayuni Halik1*, Rosida P Adam2, Lindanur Sipatu2, Fatlina2
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The Influence of Product Quality and Brand Image in Building Potential Customer Value: A Case Study on Azarine Sunscreen Users Among Tadulako University Students
Moh. Agung1 , Meita2 , Novia Rahmadani3
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| 36. |
The Influence of Product Quality, Service, and Brand Image on the Decision to Revisit Sido Mulyo Restaurant in Palu City
Irawati S, Fajar Maulana, Nur Ramadhani Eka Putri, Sri Wanti
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| 37. |
The Influence of Service Quality and Brand Image on Maxim Online Transportation Service Purchase Decisions
Ramzi Darmawan1, Hajrah Damayanti2, Ni Made Listya Devi3, Sri Wanti4
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| 38. |
THE INFLUENCE OF STORE IMAGE, SERVICE QUALITY, AND PRODUCT VARIATION ON PURCHASE DECISIONS AT ALFAMIDI BAILO
Siti Nur Alya Kanali1*, Syamsul Bahri2, Linda Nur Sipatu2, Rosida P Adam2, Sitti Aminah Hamzah Karim2
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| 39. |
THE MARKETING MIX CAN AFFECT CONSUMER SATISFACTION
Viana Syafitri1* , Syamsul Bahri2 , Lindanur Sipatu2 , Rosida P Adam2
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| 40. |
The Role of Strategic Management in Organizational Performance: A Systematic Literature Review
Reza, Pricylia Chintiya Dewi Buntuang, Salwa Arzieti Rabbani, Asra Namara.
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| 41. |
The Serial Mediation Role of Dividend Policy and Capital Structure in Relationship Between Financial Flexibility and Financial Performance
Nur Khusniyah Indrawati (a*), A Muhamad Jazuli (b), Ranila Suciati (c), Atmaya Fitra Alfathya (d)
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| 42. |
The Utilization of Instagram Social Media in Increasing Market Segmentation in Palu City Boutiques
Mira Dani1), Andini Baso2), Risma Ramadani3), Sri Wanti4)
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