LITERATURE REVIEW RELATED TO DIGITAL TRANSFORMATION: ITS IMPACT ON ORGANIZATIONAL STRUCTURE AND CULTURE AND THE OPPORTUNITIES AND CHALLENGES THAT WILL BE FACED Ary Fandy Ramadhan, Andi Indriani Ibrahim, Mohammad Yastrib Z Bunai, Muh. Rangga Saputra
1. Student Of Management Undergraduate Study Program, Faculty Of Economi And Business, Tadulako University
2. Management Undergraduate Study Program, Faculty Of Economi And Business, Tadulako University
3. Student Of Management Undergraduate Study Program, Faculty Of Economi And Business, Tadulako University
4. Student Of Management Undergraduate Study Program, Faculty Of Economi And Business, Tadulako University
Abstract
Digital transformation has brought very significant changes to an organization which changes the performence and has an impact on the culture of the organization. This article is a literature review of previous research and relevant research which will later serve to strengthen the theory and phenomenon of the relationship or influence between variables. The results of the review show how much digitalization has changed organizational culture and organizational performance. In addition, digital transformation helps organizations build a flexible organizational culture and improve individual performance in the organization. This research also discusses the challenges and opportunities faced by organizations in carrying out structural transformation in response to developments in digital technology. The purpose of writing this article is to find out how this digital transformation affects organizational culture and the individual performance of the organization as well as the opportunities and challenges that the organization will face and the results are that- 1) digital transformation affects individual organizational performance- 2) digital transformation has an influence on organizational culture- 3) there are opportunities to implement this digital transformation in organizations- 4) There are challenges that organizations will face in implementing digital transformation. This research is a literature study obtained from various previous studies and research that is considered relevant so that it can be used as reference material for further research in implementing digital transformation to build a more advanced organization.
