The Effect of Tourist Experience on Satisfaction and Revisit Intention in the Forest Tourism
Humam Santosa Utomo, Hendro Widjanarko, Suratna, Keny Rahmawati

Universitas Pembangunan Nasional Veteran Yogyakarta

Abstract

This research aims to investigate and analyze the effect of the experience of tourists visiting forest tourism on their satisfaction and revisit intention. The research was conducted on tourists who had visited the forest area on the slopes of Lawu, Central Java, Indonesia. This research involved 100 respondents selected by purposive sampling for tourists who met the criteria, namely aged between 17-25 years and visiting for the first time. Data processing uses WarpPLS. The findings of this research show that the quality of experience has a significant effect on satisfaction, experience has a significant effect on revisit intention, and satisfaction has a significant influence on revisit intention.

Keywords: Tourist Experience- Satisfaction- Revisit Intention- Forest Tourism- West Java

Topic: Social Science