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61	Manajemen Pemasaran	ABS-94
PENGARUH HARGA DAN KUALITAS PELAYANAN PRAMUSAJI TERHADAP KEPUASAN PELANGGAN DI PANDERMAN COFFE SHOP HOTEL ARIA GAJAYANA MALANG PADA MASA PANDEMI COVID-19 Stella Alvianna, Ika Husnita, syarif Hidayatullah Universitas Merdeka Malang Keywords: Harga, Kualitas Pelayanan, Kepuasan Pelanggan, dan Covid-19 Share Link | Plain Format | Corresponding Author (STELLA ALVIANNA)

62	Manajemen Pemasaran	ABS-107
PENGARUH PROMOSI DAN HARGA TERHADAP KEPERCAYAAN DAN KEPUASAN KONSUMEN SERTA DAMPAKNYA PADA RETENSI PELANGGAN DI MASA PANDEMI COVID 19 Tundung Subali Patma, Farida Akbarina, Didit Jefry Andyanto Politeknik Negeri Malang Keywords: promosi- harga- kepercayaan- kepuasan- retensi pelanggan Share Link | Plain Format | Corresponding Author (Tundung Subali Patma)

63	Manajemen Pemasaran	ABS-109
Evaluasi Pemanfaatan E-Commerce pada Peningkatan Keunggulan Bersaing Usaha Kuliner Merek Sambel Congor Debi Khania, Endah Widati Universitas Indraprasta PGRI Keywords: E-Commerce, Keunggulan Bersaing, Competitive Advantages Share Link | Plain Format | Corresponding Author (Endah Widati)

64	Manajemen Pemasaran	ABS-115
ANALISIS PENGARUH VALUE BASED ADOPTION MODEL TERHADAP NIAT KONSUMEN UNTUK MENGGUNAKAN WEARABLE TECHNOLOGY DI INDONESIA PADA MASA PANDEMI COVID-19 Lydia Ari Widyarini Universitas Katoli Widya Mandala Surabaya Keywords: Wearable Technology, Value Based Adoption Model, Technology Acceptance Model, Internet of things Share Link | Plain Format | Corresponding Author (Lydia Widyarini)

65	Manajemen Pemasaran	ABS-116
Consumer Ethnocentrism, Lack of Availability of Domestic Products, Product Necessity, Consumer Attitude Celine Inestasya Maliso, Cynthia Anna Wijayanti Universitas Pelita Harapan Keywords: Consumer Ethnocentrism, Lack of Availability of Domestic Products, Product Necessity, Consumer Attitude Share Link | Plain Format | Corresponding Author (Celine Inestasya Maliso)

66	Manajemen Pemasaran	ABS-117
The Branding Impact on Charity Product Marketing Communication Hilarius Bambang Winarko, Lawrence Sa Benning, Sri Tunggul Pannindriya Sampoerna University, Glints Indonesia, LSPR Communication & Business Institute Keywords: Branding, Buy-One Give-One, Charity Product, Social Media Marketing, Millennials Share Link | Plain Format | Corresponding Author (Hilarius Bambang Winarko)

67	Manajemen Pemasaran	ABS-118
Pengaruh Sales Promotion dan User Interface pada Pembelian Impulsif Produk Fashion Dengan Positive Emotion sebagai Variabel Mediator Adithio Krisnanda, Emma Sari Malau, Aprihatiningrum Hidayati STM PPM Keywords: Price Discount, Bundling Promo, User Interface, Positive Emotion, Impulse Buying, Industri Fashion online Share Link | Plain Format | Corresponding Author (Adithio Krisnanda)

68	Manajemen Pemasaran	ABS-125
Analysis of Fund Factor Influence on Intention To Invest Mutual Funds in Indonesia Yoelyssa Renitauly Sinaga PPM School of Management Keywords: Mutual funds, perceived performance of fund managers, perceived brand quality, perceived risk, perceived price per unit, mutual fund type, perceived reputation of agents, and minimum initial investment, mutual investment investment interests Share Link | Plain Format | Corresponding Author (Yoelyssa Renitauly Sinaga)

69	Manajemen Pemasaran	ABS-126
Pengaruh Kualitas Situs Web dan Karakteristik Konsumen terhadap Perilaku Pembelian Impulsif Konsumen pada Situs Web Tokopedia dengan Niat Pembelian sebagai Variabel Mediasi Fidelia Utari, Cynthia Anna Wijayanti Universitas Pelita Harapan Keywords: Kualitas Situs Web- Karakteristik Konsumen- Niat Pembelian- Perilaku Pembelian Impulsif Share Link | Plain Format | Corresponding Author (Fidelia Utari)

70	Manajemen Pemasaran	ABS-127
Pengaruh CSR Terhadap Keinginan Pembelian Konsumen Alessandro kurniawan : Kurniawati Universitas Trisakti Keywords: CSR Online Retailer, Brand Identification, Word of Mouth, Consumer Purchase Intention Share Link | Plain Format | Corresponding Author (Alessandro Kurniawan)

71	Manajemen Pemasaran	ABS-128
Minat dan Penggunaan Fintech Pay Later Pekerja Urban Pelanggan Traveloka dan GoJek Sebelum dan Selama Pandemi Covid 19 di DKI Jakarta Gidion P. Adirinekso Universitas Kristen Krida Wacana Keywords: Pay Later, UTAUT2, Multi Group Analysis, Share Link | Plain Format | Corresponding Author (Gidion P. Adirinekso)

72	Manajemen Pemasaran	ABS-129
Determinan Elemen Social Media Marketing : Perspektif Pengguna Sosial Media Aslih Abnuri : Kurniawati Universitas Trisakti Keywords: Social Media Marketing, Entertainment, Customisation, Interaction, EWOM, Trendiness, Consumer Brand engagement, Brand Image, Brand Awareness Share Link | Plain Format | Corresponding Author (Aslih Abnuri)

73	Manajemen Pemasaran	ABS-130
The Business Development for Indonesian Tourism After COVID-19 Pandemic: Opportunity and Challenges Noveri Maulana Sekolah Tinggi Manajemen PPM Keywords: Tourism, Tourism Marketing, Tourism promotion, Business in new normal, Pariwisata Bangkit, Pariwisata Indonesia Share Link | Plain Format | Corresponding Author (Noveri Maulana)

74	Manajemen Pemasaran	ABS-131
Pengaruh Green CSR Skepticism Terhadap Behavioral Intention Konsumen Produk Kosmetik prayogi angke wijaya & kurniawati Universitas Trisakti Keywords: CSR Skepticism, Positive attitude, Reactance, Behavioral intention Share Link | Plain Format | Corresponding Author (prayogi angke wijaya)

75	Manajemen Pemasaran	ABS-132
Pengalaman Merek dan Kesetiaan Merek terhadap Smartphone Mega Aaprianti : Kurniawati Universitas Trisakti Keywords: brand experience, brand passion, self brand connection,brand passion, brand loyalty Share Link | Plain Format | Corresponding Author (Mega Aprianti)

76	Manajemen Pemasaran	ABS-134
Pengalaman Konsumen Terhadap Efisiensi Energi Produk Elektronik Ilham Muhamad Afeq dan Kurniawati Universitas Trisakti Keywords: Customer Satisfaction, Environmental Knowledge, Environmental Attitude, Social Influence, Product Quality, Product Price, Customer Trust, Purchase Intention, Customer Loyalty Share Link | Plain Format | Corresponding Author (Ilham Muhamad Afeq)

77	Manajemen Pemasaran	ABS-135
Pengalaman Konsumen Terhadap Kompetisi Virtual E-Sport Prity Talia Azzahrah : Kurniawati Universitas Trisakti Keywords: Congruence, Trust, Commitment, Word of mouth Share Link | Plain Format | Corresponding Author (Prity Talia Azzahrah)

78	Manajemen Pemasaran	ABS-136
Determinan Retensi Karyawan Pada Universitas Trisakti: Dengan Pendekatan Pemasaran Internal Maurizka Amalia : Kurniawati Universitas Trisakti Keywords: Turnover, Retention, Generation Y, Hospitality industry, Internal marketing Share Link | Plain Format | Corresponding Author (Maurizka Amalia)

79	Manajemen Pemasaran	ABS-137
RANCANGAN STRATEGI MEDIA SOSIAL PT XYZ TAHUN 2021 Antonius Denny Adinugroho, Aprihatiningrum Hidayati PPM School of Management Keywords: Media Sosial, Rancangan Strategi, TOWS Matrix Share Link | Plain Format | Corresponding Author (Antonius Denny Adinugroho)

80	Manajemen Pemasaran	ABS-143
DETERMINAN E-LOYALTY : LAYANAN MOBILE BANKING Herdi Kurniawan dan Kurniawati Universitas Trisakti Keywords: e-Trust, e-Commitment, e-Satisfaction dan e-Loyalty Share Link | Plain Format | Corresponding Author (Herdi Kurniawan)

81	Manajemen Pemasaran	ABS-144
Determinan Purchase Intention: Perspektif Pelanggan Minimarket Hendika Rizkianti, Kurniawati Universitas Trisakti Keywords: Brand Association, Brand Loyalty, Purchase Intention Share Link | Plain Format | Corresponding Author (Hendika Rizkianti)

82	Manajemen Pemasaran	ABS-146
PENGARUH ONLINE CUSTOMER REVIEW DAN E-SERVICE QUALITY TERHADAP TRUST BELIEF DALAM BERBELANJA ONLINE TOKOPEDIA DI KOTA MEDAN Eka Dewi Setia Tarigan, SE, M.Si , Drs Muslim Wijaya, M.Si Universitas Medan Area Keywords: online customer review, service quality Share Link | Plain Format | Corresponding Author (Eka Dewi Setia Tarigan)

83	Manajemen Pemasaran	ABS-150
KONSEKUENSI CORPORATE SOCIAL RESPONSIBILITY: PERSPEKTIF KARYAWAN FRONT OFFICE Melinda Andreani Indah dan Kurniawati Universitas Trisakti Keywords: Internal, external, engagement, orientation Share Link | Plain Format | Corresponding Author (Melinda Andreani Indah)

84	Manajemen Pemasaran	ABS-151
pengaruh sikap dan norma subyektif terhadap niat menabung nasabah bank syariah di kota YOGYAKARTA Sukardi manajemen Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan Yogyakarta. Keywords: sikap, norma subyektif, niat menabung dan bank syariah Share Link | Plain Format | Corresponding Author (Sukardi Dr., M.M.)

85	Manajemen Pemasaran	ABS-152
KONSEKUENSI ENGAGEMENT DAN INTERACTIVITY : PERSPEKTIF LAYANAN MOBILE BANKING Johanna Angelonia, Kurniawati Universitas Trisakti Keywords: Engagement, Interactivity, Online Trust, Customer Loyalty Share Link | Plain Format | Corresponding Author (Johanna Angelonia Katherina)

86	Manajemen Pemasaran	ABS-154
Dampak Persepsi Terkait Social Media Marketing pada Consumer Brand Loyality dan Purchase Intention Devita Rachmawati Putri, Kurniawati Universitas Trisakti Keywords: Shoe Brand, Social Media Marketing, Brand Loyality, Purchase Intention Share Link | Plain Format | Corresponding Author (Devita Rachmawati Putri)

87	Manajemen Pemasaran	ABS-155
Determinan Brand Engagement in Self-Concept: Produk Fast Fashion Dhia Ratuzzahrah, Sarah Gabriella, Whinarko, Kurniawati Universitas Trisakti Keywords: Brand Engagement in Self-Concept, Brand Experience, Brand Loyalty, Word-of-Mouth, Fast Fashion Share Link | Plain Format | Corresponding Author (Dhia Ratuzzahrah)

88	Manajemen Pemasaran	ABS-158
Anteseden Employee Satisfaction: Perspektif Karyawan Perusahaan Jasa Elysabeth Yonathan, Kurniawati Universitas Trisakti Keywords: Authorised autonomy, internal communication, rewards, value of needs, internal marketing practice dan employee satisfaction Share Link | Plain Format | Corresponding Author (Elysabeth Yonathan)

89	Manajemen Pemasaran	ABS-159
DETERMINAN CONTENT CONSUMPTION DAN CONTENT CONTRIBUTION : PRESFEKTIF PENGGUNA SOSIAL MEDIA PADA MEREK SEPATU Elan Rasmana dan Kurniawati Universitas Trisakti Keywords: attitude towards the social media platform, attitude towards the brand, purchase intention Share Link | Plain Format | Corresponding Author (Elan Rasmana)

90	Manajemen Pemasaran	ABS-160
PERILAKU PEMBELIAN GENERASI MILENIAL PADA MEREK FAST FASHION DI INDONESIA Enrico, Boginskaya L, Arton Briyan P, Liya Suryani, Ayu Ekasari, Kurniawati Universitas Trisakti, Jakarta - Indonesia Keywords: Fast Fashion, Milenial Share Link | Plain Format | Corresponding Author (Enrico Situmorang)

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