The Branding Impact on Charity Product Marketing Communication
Hilarius Bambang Winarko, Lawrence Sa Benning, Sri Tunggul Pannindriya

Sampoerna University, Glints Indonesia, LSPR Communication & Business Institute

Abstract

Abstract is submitted as file

Keywords: Branding, Buy-One Give-One, Charity Product, Social Media Marketing, Millennials

Topic: Manajemen Pemasaran