ANALISIS PENGARUH VALUE BASED ADOPTION MODEL TERHADAP NIAT KONSUMEN UNTUK MENGGUNAKAN WEARABLE TECHNOLOGY DI INDONESIA PADA MASA PANDEMI COVID-19
Lydia Ari Widyarini

Universitas Katoli Widya Mandala Surabaya

Abstract

Abstract is submitted as file

Keywords: Wearable Technology, Value Based Adoption Model, Technology Acceptance Model, Internet of things

Topic: Manajemen Pemasaran