Pengaruh Sales Promotion dan User Interface pada Pembelian Impulsif Produk Fashion Dengan Positive Emotion sebagai Variabel Mediator
Adithio Krisnanda, Emma Sari Malau, Aprihatiningrum Hidayati

STM PPM

Abstract

Abstract is submitted as file

Keywords: Price Discount, Bundling Promo, User Interface, Positive Emotion, Impulse Buying, Industri Fashion online

Topic: Manajemen Pemasaran