Determinan Brand Engagement in Self-Concept: Produk Fast Fashion
Dhia Ratuzzahrah, Sarah Gabriella, Whinarko, Kurniawati

Universitas Trisakti

Abstract

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Keywords: Brand Engagement in Self-Concept, Brand Experience, Brand Loyalty, Word-of-Mouth, Fast Fashion

Topic: Manajemen Pemasaran

Plain Format | Corresponding Author (Dhia Ratuzzahrah)

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