Consumer Ethnocentrism, Lack of Availability of Domestic Products, Product Necessity, Consumer Attitude
Celine Inestasya Maliso, Cynthia Anna Wijayanti

Universitas Pelita Harapan

Abstract

Abstract is submitted as file

Keywords: Consumer Ethnocentrism, Lack of Availability of Domestic Products, Product Necessity, Consumer Attitude

Topic: Manajemen Pemasaran