Influence of Service Quality, Price, and Store Atmosphere on Consumer Satisfaction at Galaxy Distro
Arfina

Universitas Tadulako

Abstract

Abstract
This study aims to determine whether there is an influence of service quality, price, and store atmosphere on consumer satisfaction at Galaxy Distro. The sampling method used is non- probability sampling, specifically purposive sampling, with a total of 100 respondents. Data collection was conducted using questionnaires, which were then processed using SPSS version 26, and the data analysis method used is multiple linear regression analysis. The results of the study indicate that service quality, price, and store atmosphere together have a positive and significant effect on consumer satisfaction at Galaxy Distro. Additionally, service quality has a positive and significant effect on consumer satisfaction at Galaxy Distro, price has a positive and significant effect on consumer satisfaction, and store atmosphere has a positive and significant effect on consumer satisfaction at Galaxy Distro. The coefficient of determination shows an Adjusted R square value off 0.316, or 31.6%, with the remaining 68.4% explained by other variables not included in the study.
Keywords : Service Quality, Price, Store Atmosphere, and Consumer Satisfaction.

Keywords: Service Quality, Price, Store Atmosphere, and Consumer Satisfaction.

Topic: Marketing and Digital Marketing