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Abstract
ABS-88
Photography as a Branding process on MSME products
Imam Budi Sumarna (a*), Ira Wirasari (b), Dandi Yunidar (c)
Corresponding Author: Imam Budi S


Question from Mr. Muhammad Firdaus Jauhari
2022.12.21 14:31:49

Dear Mr. Imam

An interesting topic, how a photo can be a media branding. Do we have to set certain
things beforehand in a photo in terms of this branding or just make a natural photo?

Thank You

Reply from Mr. Imam Budi S
2022.12.21 14:59:33

Thank you for your question,
Yes, photos will still be a branding medium, especially nowadays with advances in
technology, photos are very important, especially for MSMEs and industries, by
utilizing social media to increase market segemntation and sales, all social media
and market places require attractive photos, so in this study how to create
interesting photos so that the branding process can create Cognitive value in the
audiance.
Natural photos can be used but definitely have disadvantages and are not even
consistent with the product,
the stages that must be done include
1, Object, is a product of goods or services that will be marketed to give
confidence to the audiance.
2. Identity, conveying the function, shape, color and benefits of the product so
that there is such a thing as Imagination, towards visuals that will provide
interesting photos.
3. Technique, from imagination, it is necessary to use photo techniques using
either a smartphone or a professional camera so that the existing imagination
can be created through photo work.
4. Action: do a photo process and editing according to the needs of promotion
5. Share, distribute photos using the media that has been determined and
provide captions that are in accordance with the photo media itself.


Thank you

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