Photography as a Branding process on MSME products Imam Budi Sumarna (a*), Ira Wirasari (b), Dandi Yunidar (c)
(a) Faculty of Creative Industry, Magister Desain Telkom University, Bandung, Indonesia
imambudi[at]student.telkomuniversity.ac.id
(b) Bangkit Building, Telkom University Jl. Telekomunikasi No. 1, Terusan Buahbatu - Bojongsoang, Sukapura, Kec. Dayeuhkolot, Kabupaten Bandung, Jawa Barat 40257
Abstract
Photography is becoming a trend in the branding process with ease, smartphone technology that supports and good results to be displayed on social media in increasing sales value to convey the right information. How to create the right photo work to increase sales value and the right product branding. The research was conducted on red ginger MSME products using qualitative methods using NVIVO. By creating good photo work, the process of branding and increasing product sales can be done simultaneously through social media. This research can be applied to MSME players in the city of Bandung in the process of increasing branding and sales using photo work.
