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Abstract ABS-88

Photography as a Branding process on MSME products Imam Budi Sumarna (a*), Ira Wirasari (b), Dandi Yunidar (c) Corresponding Author: Imam Budi S

Question from Ms. Yessy Bella Anggraeni 2022.12.21 14:12:11 I would like to know your opinion about trends^ role in creating a photo product. How important is it for brand value and consumer awareness of the product?

Reply from Mr. Imam Budi S 2022.12.21 14:21:35 Thanks for the question, the current trend with technological advances, especially with the existence of social media, photos are a very important consumption in branding, in creating an attractive brand, photos as a visual medium that can provide Cognitive value to the audiance, so how to be consistent in branding because photos are a visual medium that can increase awareness.

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