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Abstract
ABS-20
Mapping Farmers Digital Compentencies Using The Agrowing Digital Platforms
Ahsin Daroini, Sumarji, Adisty Riska Hardianti
Corresponding Author: Adisty Riska Hardianti


Question from Ms. Adisty Riska Hardianti
2022.12.21 13:50:25

Because in fact, farmers have started to take advantage of
advances in information technology by using smart
phone devices. Farmers often use gadgets to communicate
and seek information related to agriculture. Starting
from cultivation activities, fertilization, harvesting, to marketing
a commodity. Based on the above trend, it is Interesting to
conduct a study on competence. Especially at this time, the
existence of information technology Has become a necessity
for the community. Therefore, the author will map what the
competencies of farmers Using the Agrowing platform are for
promotion and marketing. By knowing this, an application
platform can be Developed according to the needs of farmers
and a branding strategy can be designed for managers of
similar applications that target farmers as their target users.

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